Mentors 8/18: Adopt At Least One Company Every Single Year. Experience Counts

As we continue deconstructing the Techstars Mentor Manifesto, element #8 is Adopt At Least One Company Every Single Year. Experience Counts.

But first, it’s worth noting that yesterday Techstars announced its newest accelerator program, this time the Qualcomm Robotics Accelerator, powered by Techstars. This is our first accelerator with Qualcomm, our first accelerator in San Diego, and all about Robotics. I’m psyched about the Qualcomm Robotics Accelerator Mentor List, which includes a great mix of experienced Techstars mentors along with some new ones.

When I talk to a new mentor, I suggest that they focus on one program during the accelerator program. There’s a tendency as a mentor to skim or do a fly by, where you spend a little time with every company. In a typical Techstars program, this is between 10 and 13 companies, so if you spend an hour a week over the course of the program as a mentor, that’s about an hour per company in total.

In contrast, if you spend a few hours getting to know all the companies in the first two weeks and then commit an hour over the remaining ten weeks to one company, you can really go deep with them as a mentor.

We structure the Techstars programs so the first month is “mentor madness.” The first week of Techstars is total chaos as all of the entrepreneurs and mentors are getting up to speed. The next week or two is endless mentor meetings – lots of “get to know you sessions” – but a huge amount of substance in the mix for the founders. They suffer from a lot of mentor whiplash, where they get feedback from some mentors that contracts feedback from other mentors. This builds incredible muscle early, as the founders learn that the feedback from mentors is merely data that they have to process, not directions that they have to pursue or advice they have to listen to.

By week three, we are starting to more aggressively match lead mentors with companies. By the end of the first month, the best companies have engaged with, for least an hour a week, between three and five lead mentors. Each of these lead mentors has committed to go deep with the company and the best lead mentors limit themselves to one, or possible two (if they are very experienced mentors) companies during the program.

This doesn’t mean that the lead mentor doesn’t spend any time with any of the other companies. Many of the mentors, especially the experienced ones, spend more than an hour a week mentoring at Techstars. But they put extra focus and commitment on one of the companies.

They do this year after year, program after program. One doesn’t magically become a great mentor – you learn how to do it. I’ve seen lots of experienced entrepreneurs, investors, and service providers show up for the first time as a mentor, engage, and just be horribly ineffective. At Techstars, we give all of the mentors feedback, try to help them to be better in real time, and when necessary, be very direct about how they can improve.

But nothing helps a mentor improve more than practice. Continuing to try new things, see how it works, get the feedback loop of mentoring a company, seeing the result, and helping some more. And most importantly, listening to the feedback from the entrepreneurs on what they think is helping them and what is getting in their way, slowing them down, confusing them, or undermining them.

Every mentor has her own style. But all mentors have limited capacity to mentor. Go deep with one company at a time, but do it over and over and over again.

  • Brad, would you consider starting an Oakland TechStars with Pixar or LucasFilms (natural offshoot of Disney program)? Maybe even Fantasy Studios?

    Oakland is right in between Palo Alto, SF, and Berkeley…It has a rich heritage in entertainment. It often gets a bad rap, but has so much to offer. It could really use a more vibrant startup community. As you probably know, former TechStar participant, Susan Mernitt founded #HackTheHood there. It is my hometown and I just felt compelled to throw it out there. 😉

    Love all the work you are doing with TechStars – such an impact-ful program.

    • Happy to explore. That Kato.im team is also in Oakland (Techstars Boulder grads) and I know a lot of folks doing super neat things in the area. My guess is that it would be with a partner if we did something.

  • Yup. Learning more and more about mentoring the more I do it. It is mentally stimulating. It teaches me. I learn.

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