Startup Opportunities Book Tour, Presented by Intuit QuickBooks

SOPP_BookTourLogo-PNGSean Wise, my co-author for my next book, Startup Opportunities, is a professor at Ryerson University in Toronto. When we first started writing this book in late 2013, we knew that we were going to do both a United States tour and a Canadian book tour. We flipped a coin to see which one we’d do first and Canada won.

The book is comes out in March (pre-order right now to give me some love) and we’re celebrating that with a Central and Eastern Canadian book tour. Sean and I will also be putting the topics in our book directly to work. At each book tour event, a few idea stage companies will be pitching us for an investment prize out of the fund Sean’s involved with, Ryerson Futures.

Canada has always been good to me and I have some fun memories of both work and play from our neighbor in the north. If you’re in the area, join me at one of the tour stops listed below.

March 23rd, 2015: Winnipeg with Innovate Manitoba. Registration here.

March 24th: Waterloo with Communitech. Register here.

March 25th: Ottawa with L-Spark, Algonquin, and Fresh Founders. Register here for the afternoon event.

March 26th: Toronto with Ryerson Digital Media Zone. Register here.

March 27th: Montreal with Real Ventures + portfolio. Register here.

Each of the organizations is an integral part of their startup community. They help out with community engagement, mentorship, and/or capital. In addition to investing a lot of time, energy, and money in their startup communities, they have done a huge amount of work organizing this book tour – thank you, as we couldn’t do this without you.

A number of the most entrepreneurially-minded companies in Canada act as our national sponsors for the Startup Opportunities book tour.

Our Naming Sponsor QuickBooks is dedicated to getting new, high-growth businesses off the ground.

BDC Capital is our National Pitch Tour Sponsor and will be joining Sean and I on the judges’ panel at all the events.

Silicon Valley Bank is a close partner to me and my partners at Foundry Group here in the US and I’m excited to work with them in Canada as well.

Startup Canada has embraced the #GiveFirst mindset which has made Boulder a awesome startup community.

Canadian Business is the center of business and entrepreneurial news and information in Canada.

Wiley Canada, who works with Sean Wise his other books, publishes quality business and instructional content.

For more details about the book tour and all the sponsors, you can take a look at document that the FG Press team put together.

If you’re curious about this pitch competition, you can find more information here, and be sure to reach out to the city partners as they are the ones selecting the companies to pitch their events.

  • Rick

    Give us some info about the book Brad. What does it teach us? What will we be able to do after we’ve read the book? How will it help us make money? What can we expect the ROI to be on our investment in buying the book?

    • Here’s the early blurb from

      This year more than five million entrepreneurs will launch a new venture. Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to ten. Even fewer still go on to become a global success stories.

      This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.

      You’ll learn:

      -that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why;
      -how early customer development can transform a good idea into a great opportunity;
      -which opportunities are worth selling everything for.

      Brad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.

      This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.

  • Hi Brad, Just pre-ordered for Kindle. About to send you and Dane an email about finally having a book concept for Foundry press. Sorry for long delay. As you may remember its been a rough few years. 🙂 But no pain no gain! For a taster on what it is, and who I’m co-writing with see

    • Thx for the order. I took a quick look at the site – neat!

  • Welcome back Brad. No promises of snow melting by that time.
    I hope the US border guys are nice to you this time when you negotiate your re-entry 🙂

  • Rick

    I don’t like the search implementation! The pointer becomes a text bar instead of a finger when you roll over it. Also the search box starts out being on the left. Then when you use it. It repositions to the top center and becomes very large.
    Did you code that stuff Brad?
    Also I get no statistics about the search results.

    • Sorry you don’t like it. It sounds like you are looking for results that feel more like Google Search. I’m using the WordPress base search stuff which I actually like better for internal blog search. But comment noted.

      • Rick

        Hey… You don’t need to apologize. I’m just giving you feeback for improvements. Will there be a way to get to see what people search for?

        • No plans for that yet.

  • Nice! Can we get a hint on what the 10x rule is?

    • Sean Wise

      Hi Dan,

      I’m Brad’s co author, Sean, and I’m happy to give you a hint what the 10x Rule is……

      here is the hint: what do almost all rapidly adopted technology all have in common?

      answer: The 10x Rule!

      more explicitly, the 10x Rule states: In order to displace market incumbents, a new entrant’s innovation has to be exponentially better. e.g. 10x faster, cheaper, safer, more convenient, etc.

      or as we write in the book:

      The 10x rule which means that your solution has to be at least ten times better than current product options to overcome the position of the existing market leader. Being slightly better, faster, stronger, or cost efficient is not enough. Having an idea that someone will be willing to pay for is a nice start, but the way you make it so that everyone will pay for it is to focus on the 10x rule.

      Consider several 10x solutions. Email is pervasive because it is more than 10x faster than traditional mail, so much so that traditional postal service is now referred to colloquially as snail mail. Wikipedia has over 10x the articles as Encyclopaedia Britannica. Amazon has over 10x the number of books as the World’s Largest Brick & Mortar Bookstore (located in downtown Toronto, Sean’s home town.)

      Lots of reason’s for this: sunk cost, noise in the marketplace, learning curves….

      for more read:

      • Rick

        I disagree. But only because Brad didn’t say which of my ideas he wants to fund – not.
        Email is pervasive because it is cheaper than mail. Wikipedia has more articles done for free by contributors but Encyclopaedia Britannica costs money. Amazon started by selling books cheaper than brick and mortar stores.
        Walmart sells low quality products at cheaper prices. McDonalds sold hamburgers for a quarter. Most internet businesses started by selling cheaper than brick and mortar stores. The home improvement stores sold everything cheaper by cutting down the contractor’s markup then everything they sell went up 10x over the price of what it used to cost to get it done by the contractor. So now home improvement costs 10x what it should and the homeowner does all the work.
        The problem, I see, with all this is that pricing is lower but quality is lower too. The examples aren’t 10x better. They are 10x cheaper and 10x lower quality.
        I think you have misidentified the competitive advantage. It’s actually a pricing advantage. I remember I had a marketing professor in college that said if you can get the products you sell cheaper you don’t reduce your prices you keep them the same and increase your profit. Not many years after that Walmart hit the retail scene heavily with the falling prices approach.

      • Sean,

        Thanks for the excellent response and clarifying!

        Reminds me of something that a great mentor of mine talks about: Being a startup, it’s good to know if you are the cheap, premium, or convenient solution and position yourself purposely to be just one of those.

        PS – just preordered and I’m looking forward to the read!

  • Rick

    BTW… I have a whole new batch of startup ideas. Which one you want to fund?

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  • Sue

    Am I actually the first to confer “some love.” I’m sure not, but I like being the first to announce it! Rah.

  • This is awesome Brad. Looking forward to meting you in Montreal…and getting an autographed copy of your new book 🙂 à bientôt… !

    • Thx – looking forward to it…

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  • Wow, just bought my ticket, and the excitement was reminiscent of purchasing a concert ticket for a famous rock band, LOL! Look forward to finally meet Brad Feld in the flesh.

    • Hah! Looking forward to seeing you.

  • Alex Terrazas

    Looking forward to the book release. If you ever want to come to Truckee and North Lake Tahoe we’d love to have you.

    • Ah Truckee. Time for a visit there (in the summer some year…)