Berlin: Startup Home As A Service

I thought this was outrageously brilliant. Thanks to Andrew Hyde for sending it to me.

For a long time I’ve ranted against naming your startup community “Silicon Whatever.” Instead, I believe every startup community already has a name. The Boulder startup community is called Boulder. The LA startup community is called LA. The Washington DC startup community is called Washington DC. The Seattle startup community is called Seattle. You get the idea.

I expect many people in the San Francisco startup community tire of being told they are in Silicon Valley, or maybe they enjoy the halo effect enough to overlook it.

Regardless, Christoph Sollich totally nails how to brand a startup community – in this case his home town of Berlin.


Also published on Medium.

  • This pitch is brilliant as it is exceptional. A startup community is merely a part of an existing and larger business ecosystem, hence there is no need for coining new names.

    Africans are most guilty of trying to coin names of startup communities after Silicon Valley, for example, “Silicon Savannah” in Kenya and the highly controversial “Yabacon Valley” in Lagos, Nigeria.

    • Glad you liked it! 🙂 And yes, it´s not about the name, but about the individual style of the place, and most importantly: the people!

  • Chad Piatek

    the creativity used in the making of this video is unreal. Something young guns in the game need to learn.

    • Hi Chad, thanks, glad you liked it. I agree, pitching is a life skill, all young people should learn it!

  • alexanderjarvis

    I once sent this to a minister of a country that needed to ‘pitch’ his as a new base for startups…

    • Haha, that´s great! Which country, and what did they say about it? I´ve never pitch coached a country, so I wouldn´t mind helping them out! 🙂

  • Hi Brad, glad you liked my pitch. Thanlks for sharing it with the World. Let me know next time you’re in Berlin, I’ll give you an insider tour! 🙂

  • johnta

    “shut up and take my money”