Brad Feld

Tag: david brown

I love origin stories.

David Brown, Techstars CEO and co-founder, just updated his and published a new edition of No Vision All Drive. It’s the story of Pinpoint Technologies, his first company with David Cohen, one of the other co-founders of Techstars.

As an origin story, it’s a detailed autobiography of what David learned from the experience of his first company. In this edition, he’s added some linkages into Techstars, and how his learning around entrepreneurship and leadership has evolved since the experience of Pinpoint.

I’ve read the book three times (for each edition – the self-published 1st edition, the FG Press 2nd edition, and the Techstars Press 3rd edition) and I learned lots about David Brown – and David Cohen – each time. In addition to plenty of fun little anecdotes, my current experience with the David(s) nicely intertwined with what I was reading, as I was able to time travel back to them during their formative entrepreneurial experience.

No Vision All Drive is particularly fun for me since the time frame overlapped with my first company – Feld Technologies. There are great overlaps like incorporating with The Company Corporation (for $99), remembering the joy of Btrieve, struggling with Microsoft Access with significant simultaneous users and endlessly rebuilding the database (Rome was lost for a simple reindex), and working through the endless issues around growth for a self-funded business.

As a bonus, I finished Sweating Bullets: Notes about Inventing PowerPoint by Robert Gaskins. This was the origin story of PowerPoint and Forethought, the first acquisition Microsoft ever made. It’s long, but as Gaskins rolled through the Forethought history in the mid-1980s and then his time at Microsoft from 1987 – 1993, I was able to once again time travel back to Feld Technologies, which was an independent company from 1987 to 1993 (when we were acquired by Sage Alerting Systems, which became AmeriData Technologies.)

While I’m not inspired to write the Feld Technologies origin story at this point, it’s a lot of fun to remember it, against the backdrop of what others were doing at the time. And, I know David Brown a little bit better today than I did yesterday.


A few days ago, David Brown at Techstars wrote a great post titled “Staying Organized with Workflow” about how he stays organized. Brown and I work across the hall from each other and interact regularly. Often he’ll send me a note about something and I’ll just wander over and talk to him. He’s always available, super responsive on email, and very good at having a three minute meeting that results in a decision.

There was one thing in his approach that was something I used to do a long time ago, but stopped doing when I started using Gmail.

“Email Order. I process my email from oldest to newest. Yes, I cheat sometimes and answer a new one, but I try not to. It’s harder in Gmail because you can’t sort chronologically, but I just start at the bottom.”

A long, long time ago, in a galaxy far far away when I used Outlook, I processed my email in chronological order – oldest at the top. Gmail doesn’t let you reverse the sort order from newest at the top, so I just got out of the habit of this. But when I get behind on email by a few days and end up with 100 or more to grind through, I always go to the bottom and work backwards.

When I saw Brown’s note, I thought “duh.” Often, I have an almost empty inbox (as I do now – there is literally one message in it – read, but not responded to – right now.) So, even when there are 17 brand new emails, just clicking on the bottom one and reading backwards works just fine. In fact, it’s even better in the current world than my previous Outlook galaxy because of conversation mode.

Unlike Brown, I don’t use tasks or filters. I find that when I move things to a task list, I’m literally exiling them to the land of never-get-done. The only exception is longer form writing that is not urgent, which I just star in Gmail, archive, and periodically grind through my starred folder.

Regardless of the process you use, contemplate reverse the order of response from oldest to newest. If you aren’t going to do something with an email, just archive or delete it – don’t let it sit there. And, if you want some additional good tips, go read Brown’s post Staying Organized with Workflow.


I love origin stories. Yesterday at the kickoff of Techstars FounderCon, I stood on stage with David Cohen and David Brown as we went through the origin story of Techstars, followed by a build up of what has happened over the past seven amazing years. As the 50+ people working for Techstars stood on the stage at the end, I got chills. Afterwards I got feedback from a number of the 500 people in the audience that it was extremely useful context for them, many of whom joined the extended Techstars network in the past two years.

A few weeks ago, FG Press released the first book in its Techstars series titled No Vision All Drive: Memoirs of an Entrepreneur. It’s written by David Brown and is the origin story of David Brown and David Cohen’s first company Pinpoint Technologies.

If you recognize David Cohen’s name, but not David Brown’s, you have a new David in your world. Brown was one of the four co-founders of Techstars (with Cohen, me, and Jared Polis). A little over a year ago, he joined Techstars full time as one of the three managing partners – the other two being David Cohen and Mark Solon. Brown runs the organization day to day and Solon manages all the fund and capital formation activity.

While I’ve known Brown for seven years, Cohen and Brown have worked together for 25 years. Pinpoint was a self-funded company that was their first entrepreneurial endeavor. Like many other startups, it had many ups and downs but the David’s created a very successful, profitable business that was acquired by ZOLL (a Boston-based public company) in 1999. Brown stayed at ZOLL for a while, left, and then came back and ran ZOLL Data (the division based on Pinpoint) until last year when he finally left for good.

When I read the first draft of No Vision All Drive I immediately realized this was a powerful origin story. It shows the personal and professional development of Brown and Cohen as they grew from two guys trying to figure out how to start their business to leaders of a real company. Brown’s reflections on the experience are detailed and demonstrates his incredible talents as an operator. If you know Cohen, after reading this book, you understand why they are perfect partners and have worked so well together over the past 25 years.

It’s a delight to get to work with both of these guys. No Vision All Drive gave me deep insight into Brown and how to be effective working with him, as well as what to expect in the context of his leadership and management style. And it made me even more optimistic about the future of Techstars.

Our goal with the Techstars Series is to get out a series of books applicable to all entrepreneurs at an affordable price. So, instead of doing the default Kindle $9.99 price, or tying the Kindle price to the hardcover price, we are charging $4.95 for the Kindle version. We know there is no marginal cost to each incremental e-book so we want to provide it at a price that entrepreneurs won’t think twice about, which we pegged at the equivalent of a Starbucks Venti Peppermint Mocha Frappuccino .

If you are interested in origin stories or just want to better understand the guys behind Techstars, I encourage you to grab a copy of No Vision All Drive: Memoirs of an Entrepreneur.