One company that was overlooked is MessageCast.. MessageCast was founded in late 2001 by Royal Farros, David Hodson, and Mike Rubin. My partner – Heidi Roizen – provided the seed investment (Heidi and Royal had previously worked together for a long time at T/Maker – the company that brought us the wonderful invention of “clickart”.
MessageCast provides a platform for publishers to provide their content via IM technologies – specifically MSN Alerts. Suddenly, instead of publishing via email, content providers can cause an MSN Alert to appear on your screen. This – of course – is only opt-in – so you (the user) have complete control (and LiveMessage is completely CAN-SPAM compliant).
“Why should the RSS world care” you ask? MessageCast is in beta on their MessageCast Syndication Edition for RSS publishers. To try it – if you are an MSN Messenger user – simply click on my LiveMessage link right here or on the top right side of my blog under Syndicate Me.
Now – MessageCast won’t be a replacement for your RSS reader (hopefully it’s NewsGator or NGOS Web / Mobile / POP / Media Center Edition). Instead, you’ll use MessageCast for your urgent feeds – the one’s you want to know about the minute they are posted. MessageCast is provided to the publisher as a service – no software is required and it takes less then five minutes to configure for an RSS feed.
Give it a try and give me feedback on what you think.