Apr 19 2005

Feedburner, 50,000 new feeds, and the “platform play”

Feedburner announced a partnership with 20six to incorporate Feedburner’s feed statistics and syndication capabilities for the 20six blogging community.  This will immediately add an additional 50,000 feeds to Feedburner’s “feeds under management” and is the first implementation of the Feedburner partner API.  I think that one of the key drivers of success these days with web-based services is to quickly build out a robust published API to generate real partner activity – John Zagula and Rich Tong at Ignition Partners explain this as part of the “platform play” that they successfully executed at Microsoft as well as other companies they’ve been involved in.  It’s the right metaphor and this is a first visible step in that strategy.