We had high hopes for Bonded Sender when we acquired it from IronPort Systems in April of 2005. Now that we’ve had several months of experience with Bonded Sender, our expectations – based on what we are seeing – have been exceeded.
Return Path analyzed 100,000 email campaigns across clients who were accepted into the Bonded Sender Program while already using Return Path’s delivery monitoring services. The results over a 90 day period were very significant. Email deliverability rates increased on average by 20.6%. 250 million mailboxes are represented by the 35,000 domains (corporations, ISPs, colleges, and filtering packages) that use Bonded Sender as an email accreditation service (think of Fred’s EZ Pass metaphor – if you are a member of the Bonded Sender Program, 35,000 domains let your email pass through their spam filter).
While I’m spending a lot of time with RSS these days, we’ve also historically made a lot of email-related investments, including Email Publishing / MessageMedia (email service provider), Critical Path (email hosting), and Postini (email security / anti-spam / anti-virus service). Return Path continues in this investment thesis and – given both Fred and Matt’s awareness and understanding of both email and RSS – you can expect some nice email / RSS cross-over action as we continue on our quest to make email as effective and safe as possible.