Jul 16 2006

The Social Media Press Release

On page 16 of the July 3rd BusinessWeek, I noticed a short article in the Wired Life section titled “Teaching The Press Release A New Trick.”  I was kind of hoping it would say something like “don’t bother with press releases anymore.”  Oh – how wrong I was.  BusinessWeek was crowing about SHIFT Communications new “Social Media Press Release” template.  At least Jack and Suzy Welch are podcasting – maybe the two things will balance themselves out (or not.)  And – if you ask why I’m reading the paper copy of BusinessWeek – a guy has to have something to read in the bathroom.