Are you watching The Founders Season 3 on TechStars.TV? If not, why not? Episode 2 (and Go!) is below – it echoes the points made yesterday in my post If You Can’t Explain What You Do In A Paragraph, You’ve Got A Problem.
There’s a cameo from my dad (Stan Feld) at 2:05. See – even dad’s care about TechStars. In addition to seeing Stan, you get to learn what a 10:10 meeting is. And you get to see the teams struggle with their shitty elevator pitches at the very beginning of the program.
Early this morning I got a note from Allen Morgan pointing to a blog he wrote titled Entrepreneurs: For Venture Capital Pitches, Say What Your Startup “Does” not What It “Is”. It nicely reinforces the point that active voice wins over passive voice. As Allen says at the end, “Be active, not passive. Passive puts audiences to sleep; not good in a pitch where you’re asking for money.”