R/GA is part of Interpublic Group of Companies, one of four global ad holding companies, and is the most award-winning agency in the digital world today. R/GA creates advertising and marketing products based in technology and design and has earned countless accolades over the years, including Advertising Age’s “Digital A-List” and “Agencies of the Decade.” They are the force behind the opening title sequence for 1978′s Superman to 2006′s Nike+ platform to 2010′s HBO Go connected device.
The Internet has rapidly expanded beyond desktop, server, laptop, and mobile computers and connected itself to many of the different devices in our everyday life. We’ve been investing in this area since we started Foundry Group in 2007 through our human computer interaction theme and recently added an investment in Dragon Innovation into the mix. It’s super exciting to me to do an accelerator program specifically around connected devices with Techstars.
Founders accepted into the program will have access to the Techstars mentor network and executives from R/GA’s team as well as $120K in funding, co-location space provided by R/GA in NYC, design and development support from talented designers and devs, and the opportunity to pitch to an invite-only launch presentation in Austin at SxSWi and at a demo day for angels and VCs in NYC.
If you’re a founder or startup focused on an innovative idea for a product and/or service in the connected devices space, please consider applying. Applications are open today and due October 11th. Apply now at rgaaccelerator.com.