Oct 23 2014

A New Look for Feld Thoughts

Every few years I update the look and feel of my blog. This year is a significant upgrade, both on look and feel as well as the entire back end infrastructure.

In the past six months, I’ve started to notice complexity creep into everything in our world. While design is still front and center for many developers and entrepreneurs, I’ve gotten tired of the overwhelming UIs, confusing UXs, and immense complexity under the hood. It’s kind of like a calendar that just keeps getting stuff added to it – all of a sudden you are busy for all of your waking hours with meetings, and have no time to really get any work done.

We took a completely bottoms up approach this time and started from scratch. We tossed everything out and rebuilt everything – the infrastructure, the blog, and the design – from the ground up.

A thing you probably won’t notice, but is the starting point, is that we’ve moved feld.com to Pantheon. We are investors and love the company. The only thing you should notice is lightning fast response all the time, regardless of traffic load. If you ever notice anything different, please tell me.

Next, we approached the design from a minimalist perspective, which is coming back into vogue in a lot of places. My blog was starting to feel like a Geocities site to me, with all kinds of additional crap on it beyond my writing, and I decided I just wanted it to focus on my writing and my community in the comments. I copied Fred Wilson in this regard as he made this shift a while ago. After looking at many popular blogs, I kept coming back to his approach.

We’ve tried to do this in a way that keeps the writing front and center but still has easy access to other things on feld.com. On the left is site specific stuff, such as additional feld.com content (About, Investments, and Marathons), clear discovery (Search, Categories, and Tags). On the right is post specific actions (Comments, Category for the Post, Tags for the Post, and Sharing options.)

If you want to subscribe to anything or follow me anywhere, that’s on the top right.

We’ve also rebuilt the data underlying things from scratch. We’ve gotten rid of a ton of plug-ins that either weren’t being used or didn’t add anything (other than slowing the site down). We worked hard on a site that could be viewed on any platform, regardless of browser or mobile device. And we’ve tried to keep the principle of clean, minimal, and readable – with the focus on the content – throughout.

I’m sure there are many, many things we could improve. As I roll into 2015, we are going to finalize this theme with your feedback, and then apply it to all the other active sites in our universe, especially StartupRev.com which desperately needs an overhaul.

So – comment with any feedback you have – good, bad, and other. Constructive or flamey. In the comments, or via email to me. And, if we blew it, we’ll keep iterating.