Brad Feld

Month: November 2019

I’ve been a Superhuman email fan for a while. I decided a week ago to go try Gmail and see if I still liked Superhuman so much better.

After about two hours, I went back to Superhuman.

Several days later, I tried Gmail again, deciding that I was just grumpy for some reason. I bounced back to Superhuman within an hour.

This time I sat and thought about why I liked Superhuman so much better. It took a little while for it to come to me, but when it did it was painfully obvious.

When I’m looking at Superhuman, I am processing one consistent font. All the time. It’s the same for every email, except the occasional over formatted and stylized email marketing newsletter thingy. My focus stays on the content and the clean screen. I just read and respond.

When I’m in Gmail, there are a zillion random things everywhere. Emails are in different fonts – both types and sizes. My brain is constantly processing multiple inputs that make me tired, distract me, and slow me down.

All I really want to do it get through my email. When I just sit and process it email by email, with no context switching or distractions, it gets done quickly. Superhuman facilitates this; Gmail doesn’t.

Blogging is similar. The newest WordPress editor is delicious. I just type. It’s clean, simple, and always the same.

When I chew on it more, it’s part of why I love reading on a Kindle. The font is always the same, no matter what I’m reading. Suddenly, my brain is not processing different textures when I’m processing text.

It’s kind of clear to me when I type it out, but it wasn’t obvious until I thought about the other day. We’ve taken the UI to a place of divergence – it’s either consistent and simple or chaotic and complex. I’m all about consistent and simple.


Earlier this year Amy and I, along with a number of other local friends, supported the rollout of a new organization in Longmont called Entrepreneurship for All (EforAll).

EforAll is a nonprofit organization that partners with communities nationwide to help under-resourced individuals pursue their dream of starting a business. They believe everyone should have the opportunity, resources, and support they need to successfully start their business. Its programs include a free, full-year Business Accelerator that utilizes a cohort model and includes intensive business training and mentorship as well as quarterly community pitch contests.

Since I first wrote about their launch, EforAll Longmont has hosted two pitch contests featuring over 50 entrepreneurs. To get a feel for the activity, take a look at the article about Lorne Jenkins after he won the top prize at one of the pitch competitions.

EforAll Longmont is accepting applications for its first Accelerator program which will start in early January. To help these entrepreneurs, EforAll is looking for experienced professionals across a wide range of industries to serve as mentors for these entrepreneurs. I’ve written extensively about the importance of effective mentorship and one of the things that I love the most about EforAll is their mentorship model.

After spending time with a few EforAll entrepreneurs, I came away excited by their ideas and aspirations. What they need now are mentors who can serve as their champion, coach, and support network as they navigate the challenges of starting their own business.

If you are an entrepreneur or business leader living near Longmont, Colorado, especially in an adjacent town like Boulder, and you are interested in becoming a mentor for EforAll, please reach out to Harris Rollinger, the Executive Director of EforAll Longmont or volunteer online to become a mentor.