Brad Feld

Category: Entrepreneurship

Shortly after I sold my first company, I got a call from Len Fassler – my new boss (the co-chairman of the company) – who asked, “Can you start sending me your DOC (pronounced “dock”) report?” I had grown to like Len during the deal process – he seemed to understand me, my general flakiness about whether or not I wanted to sell my company at the time, and was patient with my overall business naivete. However, at that moment, all I could think of was the cliche “the honeymoon must be over” since I had absolutely no idea what he was talking about.

After I meekly asked Len what he meant, he explained that he was looking for a “Daily Operating Control” report – basically a daily report that summarized the key financial metrics driving our business. Aha – I thought – this is easy. We were a consulting company and our major revenue driver was the number of hours each of our consultants billed per day times their rate per hour (which often varied based on the project they were working for at the time.) Almost everything else in our business was a highly predictable cost on a monthly basis. We relied on a home grown time accounting system that we fondly referred to as FT-BIL. We had built a discipline of entering our time daily so I literally had current month to date revenue numbers within 24 hours. I cranked out a number of FT-BIL reports, including daily billings by consultant and by client and sent it on as an example of what we had.

It turned out that Len didn’t actually want this granular a level of data from me on a daily basis (we were a small part of the overall company), but was more concerned that I had this data, was using it, and understood that it was an important tool to help manage our business performance. This was an instructive early lesson to me about the value of key financial metrics and how they are timeless in managing a business. It still amazes me that companies I’m involved in that have professional services as part of their business – including some of the law firms that work with me and my companies – can’t seem to get a system in place to collect this data on a near-real time basis.

Several years ago, some of y’all may remember an event called “the bursting of the Internet bubble.” Immediately preceeding this event, companies (and investors) focused on growth at any cost. This growth took various forms ranging from the one key financial metric that everyone cared about at the time (revenue) to non-financial metrics such as eyeballs, click-throughs, and affiliates. Shortly after the bubble burst, people started focusing on net income, cash flow, cash on hand, and other financial metrics. Not surprisingly, these were things that most rational business owners had paid attention to since – oh – the beginning of time.

As we were riding down the back side of the bubble bursting, we put a discipline in place at Mobius Venture Capital to track a set of financial metrics on a monthly basis for each of our portfolio companies. Monthly data we collect (and consolidated so everyone in the firm sees it on a weekly basis) includes revenue, cost of goods, operating expense, EBITDA, headcount, cash burn, cash on hand, debt, projected insolvency date, additional cash required to breakeven, and projected first quarter of profitabiity. In addition, each partner began writing a weekly status report with brief updates (typically one to two paragraphs) on each of his companies that was distributed along with this financial data.

In hindsight this seems like an obvious thing to do; however, in my experience, very few venture firms focus on this level of data firm wide on a consistent basis to understand the health of their companies, especially as their portfolio’s grow and they find themselves with a large number of companies. It’s our version of a DOC report (ok – maybe we should call it our WOC report – for “weekly operating control”, but that makes me hungry) and it’s been invaluable to us as we collectively watch and manage our portfolio. It’s clearly not a substitute for regular, deep portfolio reviews, but it creates a consistent baseline knowledge of our companies across the firm.

I’ve tried to instill an equivalent discipline in my portfolio companies. I’ve been successful in some cases, but not in all. I definitely see a correlation between rigorous collection and management of core financial performance data and business success, so I encourage every entrepreneur (and manager) to step back and consider if they are seeing their version of a DOC report.

I thought I’d give you a break from the DNC coverage in the blogosphere (and everywhere else).

I wrote the following article on “financial fitness for entrepreneurs” last year for the Kauffman Foundation’s Entreworld web site so it’s reasonably fresh; I got a lot of positive feedback and it ended up in USA Today. It’s aimed at any entrepreneur – not just those running venture funded companies. While it’s aimed at an early stage entrepreneur, I think it’s useful whether you have one employee (you, the founder) or thousands of employees in your business. It was “professionally edited”, so it lost some of my special voice (you’ll notice the lack of cuss words.) Enjoy.

While creating a growth business can be exhilarating, many entrepreneurs – especially those starting a company for the first time – don’t pay enough attention to some core issues surrounding the financial management of their businesses.

Often, founders don’t have formal training in finance – they’re “techies” launching the next Apple Computer or Netscape, professionals putting together advertising, management consulting, or human resources agencies, or super-salesmen types who’ve figured out how to sell a pizza or deliver a package faster, better and cheaper. Always, they’re intimately involved with their core product or service. Often, they are too busy to burrow into the details of some of the company’s functions, of which finance is the most critical.

These entrepreneurs are savvy enough to know they must work with financial professionals, such as their CFO and outside auditors or CPAs. However, no matter what their background or inclination about finance, founders need to have a working understanding of the basics. An elementary level of financial literacy means they’ll work more intelligently with their financial advisors and become the first line of defense for spotting potential problems in the young company.

What follows are some fundamental financial tenets that all early-stage entrepreneurs should be aware of, understand, and heed.

  • Cash is king: No matter what, don’t run out of money. Nothing else in this article matters if you run out of money. This means know your burn rate (the net cash that is flowing out of your business each month) and be aware that your low cash point for any given month may not be at the end of the month. In other words, don’t get caught planning based on full month figures only to find that you do not have enough money to pay your most important vendor on the 15th because your customers don’t pay you until the 30th.
  • Put in real financial systems from day one: Lots of entrepreneurs figure that they’ll “get around to putting in real financial systems someday soon.” Of course, that rarely happens, especially if no one on the founding team has a strong financial background. The cliché, “It’s better to build on a strong foundation,” applies. Put the foundation in place early so that as your business grows, you are on solid financial footing.
  • Measure everything: If you have real financial systems in place, you can measure everything. Be obsessive about it. Some things that you’ll measure will be similar to what most other businesses measure, such as your P&L, balance sheet, and cash flow statements. Other things will be unique to your business – oriented around your specific customers or products. As your business grows, make sure you evolve and expand what you measure to best reflect the current state of your business. Look especially for metrics that will help tell you where your business is going, not just where it has come from. Financial systems can and should capture more than just historical financial results.
  • Build an annual operating plan: Be disciplined about creating an annual operating plan and budget every year. You should have it finished before January 1. This is your easiest benchmark to measure against – your own expectations. If you don’t set them, you won’t know how you did.
  • Use your vendors to fund your business: Vendors love to get paid on time (or early). However, as a young business, your vendors will appreciate consistency of payment over timeliness. While most vendors will want to be paid within 30 days (or less), it’s typical to stretch payables 45 to 60 days. The key is to pay consistently – if you have a vendor from whom you continually use services or buy products, don’t store up your bills and pay in one lump sum sporadically. Instead, send regular payments. Also, don’t dodge calls from vendors about paying late. Tell them when you are going to pay them, and then make sure you follow through.
  • Use your customers to fund your business: Customers – especially ones that value your products and services – will often be willing to pay on very short terms. Don’t be bashful about asking them to prepay, especially if you are a service business.
  • Be careful of personal guarantees: Banks love personal guarantees. Entrepreneurs hate them. You should avoid them if you can – only sign one as a last resort. You are already investing a huge amount of your personal assets and energy in your business. If you can’t get financing based on the strength of your business, you should question whether it’s the right kind of financing. In the upside scenario, when your business succeeds, the personal guarantee doesn’t matter. It’s the downside case you should be worried about, because you could lose major personal assets like your house.
  • If it sounds too good to be true, it probably is: While this is generally true in life, it’s especially true concerning financial issues surrounding an early stage company. Your books should always balance, financings will always have a cost, and investors are always going to have strings attached to their money. Ask questions, be wary, and know what you are getting into.
  • Finance your business appropriately for what you are trying to create: One of the most common mistakes an early stage entrepreneur makes is trying to raise the wrong kind of money for the business. It makes no sense for a service business that could potentially be a $5 million company within three years to try to raise $10 million of venture capital. Correspondingly, it doesn’t make sense for a capital-intensive company that needs to build a plant to raise $250,000 of angel money.
  • Choose professionals carefully: It may be tempting to use your wife’s brother’s friend’s neighbor as your lawyer, because he will give you a great rate and you see him at the neighborhood barbecue, but you get what you pay for. The same is true for accountants and other services that your business will use. Find professionals who know what they are doing and have experience with young companies.
  • Don’t take anything for granted: Double-check everything. If you have the right systems (did I mention that you should have good systems?), this is easy. If you don’t, reread the second bullet point and put in the right systems.
  • Pay your taxes on time: Unlike customers and vendors, our local, state, and federal tax authorities don’t appreciate being used as financing sources for your business. In addition to potentially incurring onerous penalties, missing or delaying tax payments is often a serious crime.

That’s the list. Read it over, familiarize yourself with it, and begin developing a lay entrepreneur’s understanding of finance. You’ll then be able to work deftly with your pros to put the company of your dreams on the sound financial footing necessary for success.

I wrote the following article for The Kauffman Foundation’s Entreworld web site some time in the late 1990’s. Someone reminded me of it the other day and I looked it up. It’s especially relevant today after all the major public company scandals of the past few years, the passage of Sarbanes-Oxley, and the renewed attempts at activism by boards of directors. A few of the comments – such as the one on D&O insurance – are dated (D&O insurance for private companies is economical, although not often that useful). I’ve sat on plenty of boards and when I reflect on them am sad to say that they are spread equally between the first two categories I list below (I’ve been on lame duck boards, but have resigned quickly after realizing that’s what they were). I wish I could say they have all been (and are all) working boards, but I can’t. I guess it’s up to me to continue to be vigilant about changing that in the future.

Every large public company has a board of directors. The news is filled with stories about prominent people joining boards, about boards kicking out presidents and founders, and about personal liability of members of the boards. In a large public company, the board plays an incredibly important, and often controversial role in the governance and development of a company.

Given this, should a startup or small entrepreneurial company have a board of directors? I say, emphatically, YES!

By definition, every corporation has a board of directors. The minimum legal size of the board varies by state. In some states, the minimum size is three people (typically a president, secretary, and treasurer–also referred to as the officers of the company). In other states, the minimum size is linked to the number of shareholders–if there is only one equity holder in the corporation, there only needs to be one board member. Of course, there are several different types of companies, such as partnerships or sole proprietorships that do not require a formal board.

For many companies, the board of directors ends up being the founders of the company. However, I believe there is huge value in expanding the board to include “outside” directors–those that do not work for the company, but offer their time and advice to help shape and guide the company. These outside directors serve a similar function to those of a public company, but often with a much different approach.

It is important not to get a board of directors confused with a board of advisors or a strategic advisory board. These other boards are incredibly valuable tools for a company, but they serve a dramatically different purpose which I will discuss in a separate article.

I have been a member of many boards of directors and I have come to classify each board as one of three different types:

  • Working Boards: These are boards that role up their sleeves and help the founders and management team of the company get the job done. They meet frequently, have animated, engaged discussions, and offer significant ongoing support and help to the key owners and managers of the company.
  • Reporting Boards: These are boards that meet four to six times a year for a status report on the company. If everything is going well, they tend not to have much to say. If there are problems or issues, they are often critical of the CEO and the management team. If things continue to go poorly, they often take action of some sort.
  • Lame Duck Boards: These are boards that have no influence on the company. In many cases, they are simply rubber stamp exercises for the CEO or founders.

The only type of board that I believe is useful for a small, entrepreneurial company is a working board. The pressures in an entrepreneurial company are great enough that the founders and the management team need everyone involved doing everything they can to make the company successful. This does not mean that everyone agrees on everything, or the members of the board are not critical of the management team. But, it does mean that there is an active, open commitment to work with the founders and management team to make the company succeed wildly.

Board members come in many shapes and sizes. In my experience, a good size of a board is five to seven people, including the insiders. If there are only one or two insiders on the board, a total board size of five is plenty. If there are more than two insiders on the board, seven board members is more appropriate. I recommend that several of the outside board members be highly experienced entrepreneurs in the market that the company is going after. The rest of the board members should be experienced entrepreneurs in other business segments, but with a particular interest in something about the company.

The chairman of the board is often one of the insiders, such as the president or CEO. However, in many cases, you may want the chairman to be one of the outsiders, especially in a situation where one of the outsiders helped start the company by putting up some of the initial seed capital. The role of the chairman varies dramatically, but it often raises the level of commitment of the individual board member that is the chairman and the overall board in general.

Significant outside investors, especially venture capitalists, will want board seats. I recommend you limit the number of outside investors on your board, unless they fit the criteria listed above. A venture investor only needs one board seat – if you have a syndicate of venture investors (several different venture capitalists that invested together in the round), consider offering one board seat and extending observer rights (e.g. the right to attend any board meeting) to the other investors. These rights should be negotiated as part of the investment.

In addition to functioning as a regular sounding board for the management team, board members can contribute substantially to the business, both as a group and individually. Board members can be incredibly useful during financings, merger and acquisition activity, general corporate strategy, and executive recruiting. Do not overlook the experiences and skills of each of the individual board members–they can often play high value, short term consulting roles as needed.

Board members should be compensated for their efforts. At the minimum, their travel expenses should be paid. Most entrepreneurial companies should set up an option package for the board members – depending on the level of effort requested of the board, this could be as little as 0.25 percent of the company or as much as 2 percent of the company vesting over four years. In addition, many board members are interested and willing to invest in the company. I always believe that it is in the best interest of a company to have the board members have a meaningful equity stake in the company.

In some cases, the directors that you recruit will have a substantial personal net worth. In these cases, they might ask if the company has “Director and Officers Insurance” (D&O Insurance). This is insurance that protects the director from having personal liability in case the company gets sued. Small companies cannot afford D&O insurance (in fact, most private companies cannot afford this), while most public companies must have this as a requirement of the underwriters in an initial public offering. So, when confronted with the question, the best solution is to make sure that the articles of incorporation of the company provide the directors with the highest limitation on liability afforded by the state the company is incorporated in. Don’t waste your time investigating D&O pricing – it won’t be economical.

Finally, take good care of your board members. These are busy folks that are making a substantial time and energy commitment to you. They share in the rewards if you are successful, but their time and energy is at risk since their primary form of compensation is equity in your company. Feed them. Make them comfortable. Have fun together! You’ll be pleasantly surprised how much faster the relationships evolve and how much more valuable they become when everyone is working hard, but having a good time together. Don’t ever let your board get bored.

This article can be found on the Kauffman Foundation’s Entreworld web site at the following link.


Jul 13, 2004

I was in the middle of responding to an email and I used Visicalc as an example to make a point (remember Visicalc?). I couldn’t remember how to spell Bob Frankston’s last name (I’ve been friends with Dan Bricklin, the co-investor of Visicalc since I lived in Boston – but I’ve never met or talked to Bob) so I did a quick Google search on Visicalc.

I hit the jackpot. Dan has a copy of Visicalc that you can run on a PC. I downloaded it and three minutes later I was staring at the Visicalc screen from my childhood (the first time I ran Visicalc was when I was 13). The MS-DOS version is 27,520 BYTES. That’s 27k. Not 27MB. 27k. Smaller than most GIFs and JPEGs.

I poked around on Dan and Bob’s sites. Dan has a bunch of great stuff on his site (hey Dan – your hair isn’t gray). Bob has some long essays on it on his site.

Amy (my wife – who still pines away for the days of Lotus Agenda) just walked in and – after seeing Visicalc up on my screen – said “What was wrong with DOS anyway – wasn’t it good enough – at least I could find all of my files.”

Dan / Bob (who I still don’t know, but feel a special character-based and forward slash bond to) – thanks for the memory. / S Q Y.

Every now and then, a VC runs across an entrepreneur that has enormous vision, the mental agility to tune his idea to the market reality, and the chutzpah to pull it off. Randy Adams from AuctionDrop is one such guy.

I met Randy for the first time when he came in one Monday to our partners meeting to pitch us on the idea for AuctionDrop. At the time he had a average looking powerpoint presentation that pitched a big idea – a national chain of drop off centers for eBay. The premise was that it’s a pain in the ass for the average Joe to sell something on eBay, that people would pay to have someone else do all the work for them, and that eBay would embrace this as one of their continued growth constraints is “supply of goods”.

We bit on the premise and my partner Heidi Roizen led a seed investment. Heidi had known Randy for a long time and had worked with him several times in the past. “If anyone can figure out how to pull this off, it’ll be Randy,” said Heidi.

That was over a year ago. After a few months, AuctionDrop had several company-owned stores up and running in the bay area and was doing a meaningful number of auctions each week. Within a year of being founded, AuctionDrop had five stores and had run over 14,000 auctions. AuctionDrop had focused obsessively on pleasing its customers – which is one of the keys to success on eBay – and had a superb rating. This has enabled it to be the first (and currently only) eBay Drop Off Center to receive Titanium PowerSeller status.

This wasn’t nearly enough for Randy. We all agreed that this was working and wanted to go national. Randy wanted to go national. eBay wanted us to go national. We wanted to swing for the fence with this investment and go national. Randy had two approaches – build out a national footprint ourselves or create a franchise model. For a variety of reasons, neither of these were compelling – building a national footprint was incredibly expensive (“That’s a scary as shit amount of money required,” said one of my partners) and would take too much time; a franchise model seemed marginal from a financial perspective and lacking from a quality control perspective (which we continue to believe is key to success on eBay).

About four months ago, I got an email from Heidi saying “Randy is talking to UPS about doing a deal where all UPS stores will be AuctionDrop enabled. We’d be national overnight and it’d be a huge deal for UPS since they want to continue to expand services through the stores.” This is the essence of the kind of thinking a VC wants. Goal = be national. Overcome all barriers – figure it out – then do it.

A month later Randy had a signed deal with UPS. Today the deal was announced (although it was covered in depth last week after the WSJ broke the story on it – an article even showed up in The Denver Post, one of my local papers.).

AuctionDrop is now live with UPS. If you’ve never sold anything on eBay, grab last years digital camera (you know – the one you replaced with this years model), find the nearest UPS store, and give it a try.

I’m an MIT grad. We are all geeks at heart. After I graduated, I was involved in a number of things around entrepreneurship at MIT. One of the guys who was in the middle of everything was Joost Bonson. Joost was one of the co-founders of what has become the MIT $50K Entrepreneurship Competition. If you take a look at Joost’s website you’ll see confirmation that he’s been involved in – well – most everything around entrepreneurship at MIT.

I was reading Technology Review – MIT’s magazine – and came across How-To Howtoons Appeals to Kids. This is Joost’s newest project (along with Saul Griffith) and is “a cartoon that provides one-page, easy-to-follow, story instructions on how to build enineering and science projects from readily available materials.”

Awesome idea – and lots of fun. Check out Howtoons.

I had a great experience with Buzz Bruggeman and his company ActiveWords this morning. Here’s the story.

I was reading through my new feeds this morning and ran across Marc Orchant’s The Office Weblog post on Buzz Bruggeman / ActiveWords. I’ve been looking for a macro recorder that I like (they all suck) and ActiveWords sounded interesting. So – I went to the site and downloaded a trial (30 days). I played around with the trial for 30 minutes and couldn’t figure out how to do what I wanted to do (although it had some neat functionality). I finished up reading my feeds and started grinding through email.

Ten minutes later I get an email from Buzz Bruggeman that says:

From: Buzz Bruggeman []
Sent: Saturday, June 05, 2004 9:20 AM
To: Brad Feld
Subject: ActiveWords

Hi Brad:

Just saw your download. Would love to show you our stuff.

I am also happy to unlock a copy for you. Below is the canned E-Mail that will do it. I would suggest that you beat on ActiveWords for a few days, and then let me walk you through some ideas. I use , which works well, and will cut your learning curve way back. I would like to believe that ActiveWords would not only benefit everyone on your team, but perhaps would benefit products from your portfolio companies.


So – Buzz has gotten my download info, looked me up, figured out I’m a venture capitalist, and decided to make sure I’m happy with his stuff. I respond:

From: Brad Feld
Sent: Saturday, June 05, 2004 9:31 AM
To: ‘Buzz Bruggeman’
Subject: RE: ActiveWords

Buzz – I played around with it for 30 minutes – it’s cool, but it wasn’t obvious how to do what I’m looking for. I’m mostly interested in a “super macro recorder” that can do things interactively with web sites (e.g. bring up page, click on specific field, click on another field, close window). It looks like ActiveWords can do most of this, but it wasn’t at all obvious how to do the “click on specific field” or how to do the equivalent of “record a macro”.

Give me a clue.

Buzz responds:

From: Buzz Bruggeman []
Sent: Saturday, June 05, 2004 9:47 AM
To: Brad Feld
Subject: RE: ActiveWords

I am about to be interviewed . Where are you going to be in say 20 minutes…


It’s a Saturday morning. Now – I get the irony that I’m sitting here with no life catching up on work (my excuse is that Amy is sitting near me at her desk catching up on stuff also). Buzz is all over me.

We hooked up 15 minutes later and spent 30 minutes with Gotomypc going through a demo of what I wanted to do. Buzz helped me configure a few other advanced features, and was geniunely effusive about how his product could help me with my life.

His committment to me and passion for his product convinced me to give it a serious try for a week or so (something that wouldn’t have happened if he hadn’t gotten all over me – I would have likely punted after fiddling around with it one more time).

Buzz is doing this the right way – he loves his product – believes in it – and is willing to be shamelessly aggressive about getting folks to try it. Our call was great – he wasn’t pushy in any inappropriate or off putting way – he really wanted to help. He recognized that I’m an influencer and wants me to be a user, get excited about ActiveWords, and help him spread the word.

Nice start Buzz. CEO’s – pay attention!

Mark Cuban has a new post in his Success and Motivation series. Fun stuff, including good Michael Dell and Bill Gates history.

We Suck Less

May 27, 2004

I was in an upbeat board meeting yesterday for one of my growing companies that is having a good year. While our business is in good shape, one of the older product lines from one of our partners is struggling. So far our partner’s product line’s sales are down 25% year over year. We have some market intelligence on some of our competitors and their sales for this product line are also down over 20% yoy. In comparison, our sales for this product line are only down 10%.

“We suck less” gleefully chanted one of the executives in the meeting.

I smiled. It’s always pleasant when your stories make the rounds and lives to be a teenager.

In 1992, it was 7:30 AM and I was already having a shitty day. It was a typical early winter morning in Boston – cold, dank, dark rain. I was still drying out from my ride in to my office on the T trying to warm up with a cup of stale coffee wondering why I still lived in Boston. The web wasn’t around yet, so I was reading the Wall Street Journal (which was coming off on my fingers) waiting for my first meeting to start when my phone rang (we had recently installed direct dial at my business).

I picked up. The person calling said, in a not so happy, 7:30 AM cold, dank, dark, Bostonian voice “Can I talk to Mr. Feld?” (I’d made the mistake of naming my first company Feld Technologies – since we had installed direct dial, I had gotten a sudden spate of unwanted phone calls.

“This is he – what can I do for you”, I said in as optimistic a voice as I could muster.

“You guys suck. I’ve been her since 6 AM trying to reindex my files. I’m pissed off, things aren’t working, they never work, and I’m not paying your bill.”

“Um – who’s this”? I asked.

“Mr. Angry,” said the person on the other line. “You’re the fourth computer consulting firm we’ve hired in the last six months and no one can get our stuff to work. I’m sick of paying for this. Computers suck, you suck, your systems suck, and your bills suck.”

Mr. Angry and I were off to a good start. i’d been here plenty of times before (although I preferred to have finished my first cup of coffee before diving into the intellectual stimulation of trying to solve this type of problem.) An hour later, I’d gotten Mr. Angry’s files reindexed, his system running, and his temper cooled. He had gotten to know me well enough to call me Brad, although I was not quite ready to call him Mr. Happy.

“Wow – thanks Brad. That was really helpful. I’ve got to run because people start showing up here at 9 and I’ve got to go put paper in the printers, change all the toner cartridges, and hide the floppy disks so people have to come find me if they need one. Go ahead and send me the bill – I’ll pay it.” (Excellent, another $125 successfully earned…)

I got up and wandered down the hall. Most of the folks in my company had trickled in and were settling into their morning routine. I stretched, let out a big groan, and chortled loudly “Now that sucked!” I paused, smiled, and realized that while it had sucked, we had actually sucked less than the three companies that had messed things up before us.

Inspired – I called a 9 AM company meeting and announced our new motto – “We Suck Less.” I explained to my bewildered team that computer consulting (well – actualy – anything having to do with computers) is difficult, most people suck at it, and we can succeed simply by sucking less than everyone else. This was a lot more palatable, interesting, and achievable then some idealistic and corny mission like “We’ll be the best computer consulting firm on planet earth.” (C’mon – there is no such thing.) Over the next few years, we often set our prospects back on their heals when we told them “Our goal in working with you is to suck less than the last guy that was here” – but after we explained it, had a collective laugh, and re-affirmed that we intended to do our best for them, we often won their business while setting a much more achievable goal and tone.

12 years later it still applies.