Brad Feld

Category: GiveFirst

Thanksgiving is a pensive time for me. The world slows down a little as it gets ready for the mad dash to the end of the year. Four day weekends are rare in the United States and even though the retail world is extremely busy on Friday, my Thanksgiving has a very different tempo as the email slows to a crawl, the calendar becomes empty, and Amy and I generally have a lot of hanging out time.

I’ve always thought Givingthanks should be a neologism but it never seems to stick, so I’ll roll with Thanksgiving. For the next few days as we celebrate Thanksgiving, I’m going to publicly thank a few people in my world who mean a lot to me and have given an enormous amount of themselves to others. I’m also going to give you a way to say thanks by supporting something meaningful in their world.

I’m going to start with my partner Jason Mendelson. We’ve worked together since the late 1990s, which is now pushing up against two decades. He’s become one of my closest friends and confidants. I was honored, with my other partners Seth and Ryan, to be the best men in his wedding. We have our moments, but the long arc of our relationship is one I treasure.

I’ve watched Jason have a remarkable positive influence on many. But I know that one of the activities he’s proudest of is his involvement with CU Boulder, especially around entrepreneurship. Among many other things, he has taught a class on Venture Capital at CU Law with Brad Bernthal. Last month, a group of their students put together the Jason Mendelson Entrepreneurial Award Fund.

Think about that for second – CU students and alumni of his course has put together a scholarship / award fund. That’s a testament to how much the class – and Jason’s involvement in it – impacted them. The initial fund has $50,000 in it and provides cash awards, scholarships, or stipends to students enrolled at CU Boulder who demonstrate excellence in the field of entrepreneurship.

Ok – so here’s how you can give thanks – to me or to Jason. You can contribute any amount to the Jason Mendelson Entrepreneurial Award Fund online. It’s a charitable gift and it will be helping support a student at CU around entrepreneurship.

Jason – on this Thanksgiving 2016, thank you for everything you do to make the world a better place.


Periodically, at the end of a conversation, someone will ask me, “Is there something I can do for you?” I used to answer with “Do something that is helpful to something or someone in my world.” I usually get a pause and occasionally get a response similar to “I’m not really sure what to do to help you.” Over time, I modified my response to “Do whatever you think is useful to grow your startup community.”

I thought this was a good answer until someone paused, looked at me directly, and said “I’ve been listening to you talk about GiveFirst. I think I get it, but I feel like I don’t know how to help you.”

I realized that for many people, the vague answer I was giving wasn’t helpful. I was trying to create a lot of space for them to do whatever they wanted to be helpful. But the person, like many of us, was looking for something tangible to grab on to, in order to start with something specific that could cause them to feel like there was no question about them helping.

I now try to respond with something specific the person can do. I try to incorporate it into the person’s work. I’ll ask some questions to try to identify something that I know will be helpful to me, but also helpful to them. This is particularly easy for me, since doing something that helps with my global goals around entrepreneurship, rather than a specific, narrow task, helps me.

The magic trick is that if it’s helpful to them, they’ll realize that GiveFirst isn’t altruism. By helping me, they are helping themselves, and the flywheel of GiveFirst begins to turn.


I’ve started working on my next book, currently titled #GiveFirst: A New Philosophy for Business in the Era of Entrepreneurship. As a result, my brain is especially tuned to good examples that show a particular aspect of what we refer to as #GiveFirst at Techstars.

I was working at my desk the other day when Krista Marks, the CEO of Woot Math came in and said hi. We are investors and Jason is on her board. Krista and I have been close friends for over a decade and I always have time for her no matter what is going on.

She wanted to tell me a story about #GiveFirst so I stopped what I was doing, sat back in my chair, and listened. After she told me the story, I smiled and asked her if she was game for me to put it up on my blog as an example. She said yes and after she left I put a draft title in WordPress to remind me to recreate / write the story when I had some writing time.

Later that day, Krista sent me the full story, which follows, in an email. While the example is a simple one, it captures the essence of #GiveFirst nicely. Krista’s words follow.


A couple of weeks ago, I had just arrived in  San Antonio to setup and exhibit Woot Math at a conference.

But I also desperately needed to find a conference room to use in the morning for a video presentation and live demo of Woot Math for the board of directors of NewSchools Venture Fund. The convention center didn’t have a room or WiFi I could rent in the center, but they pointed me to the Marriott across the street. The Marriott did have a conference room available for rent. Awesome! Here’s where the story should end, right? But then came the asking price: $400 for the room, $200 for WiFi, and $250 for a phone! I rejected the offer out of principle.

At this point it was after 4:00pm the day before I was scheduled to present at NSVF, and I was starting to worry.

My colleage Tom suggested, “maybe there’s a startup space that rents rooms.” We searched and found Geekdom:

No phone was listed but there was an address; with time running out, we decide to hop in the car and drive there.

When we arrive, it’s close to 5:00pm. I hurried up to the 7th floor of a new, modern office building. The door was locked, but there was a large window, and I caught someone’s eye. I explained that I’m the CEO of Woot Math, a startup in Boulder, and I need to a room to rent for an hour for an important meeting tomorrow.

I’m immediately welcomed in, and taken to Luke Owen, the COO of Geekdom. Luke asked if I’m involved in anyway with Techstars, and I’m pleased to share that I’m a mentor for the Boulder Techstars program. It turns out that Luke is one of the program managers for Techstars Startup Next in San Antonio, which runs it out of Geekdom.

After chatting and sharing lots of common, small world connections, Luke took me a cool conference room with high-ceilings and a large window. I’m told that it is mine for the day; I’m leant his VoIP conference phone; and I’m encouraged to help myself to coffee and the kitchen.

At this point, I’m pretty overwhelmed by Luke’s warmth and generosity. I say something like, “Wow. I honestly don’t know how to thank you. Is there anything I can do for you?” It turns out he’s working with TeachTag, an ed-tech startup helping teachers be more organized. Luke asks if he can connect  me with the founders Aaron Schuenemann. Here’s the lovely introduction that Luke sent –

It makes me so happy and proud to be part of the Techstars community and it such a powerful reminder of how entrepreneurs make the world better. Every day.