Brad Feld

Tag: book

I’m deep into writing my latest book. For now, the title is “Startup Communities: Creating A Great Entrepreneurial Ecosystem In Your City.” I’m open to different titles – if you’ve got ideas just put them in the comments.

Following is the current table of contents. It’s still pretty dynamic as I’m adding stuff while I’m writing. I’ve also got a bunch of guest sections coming from all over the US (I’ve got a dozen so far) so as they come in, I’m trying to fit them in (which often generates a new, or different section). If you are a leader in your entrepreneurial community and have something you want to add, email me 500 – 1000 words.

I’m looking for feedback on this table of contents. If anything jumps out at you as wrong, unclear, in the wrong place, or missing, please leave me your thoughts in the comments.

My current goal is to have a first draft ready for circulation finished by 12/31/11. I plan to have the book published and available by 2/29/12. I’m self-publishing this one so there will be no delay in getting it out. I also plan to price it low so it has the potential for broad distribution.

Comments of any sort are welcome and encouraged! The table of contents, as of today, follows.

Foreword

The Boulder Entrepreneurial Community

  • Boulder As A Laboratory
  • Before the Internet (1970 to 1994)
  • Pre Internet Bubble (1995 – 2000)
  • The Internet Bubble (2001 – 2002)
  • The Beginning of the Next Wave (2003 – 2011)

Principals of a Sustainable Entrepreneurial Community

  • Led By Entrepreneurs
  • Have A 20 Year Commitment
  • Welcome Everyone Into The Entrepreneurial Community
  • Engage The Entire Entrepreneurial Stack

Leaders vs. Feeders

  • What’s A Leader?
  • What’s A Feeder?
  • Entrepreneurs
  • Mentors
  • Government
  • University
  • Investors
  • Service Providers
  • The Importance of Both Leaders and Feeders

Keys of Leadership Culture

  • Inclusive
  • Mentor Driven
  • Non Zero Sum Game
  • Porous Boundaries

The Power of Accelerators

  • The Story of TechStars in Boulder
  • TechStars Impact on Boston
  • TechStars Impact on New York
  • How Accelerators Are Different Than Incubators
  • Why Incubators Don’t Work

Classical Problems

  • Patriarch Syndrome
  • Complaining About Capital
  • Reliance on Government
  • Short Term Commitment
  • Bias Against Newcomers
  • Feeder Control
  • Artificial Geographic Borders
  • Risk Aversion
  • Fear of Failure
  • Zero Sum Game

A Different Example of University Involvement

  • Silicon Flatirons
  • The Components of CU Boulder
  • Why They Don’t Work In Isolation
  • Why The Community Matters Most
  • The Real Value – Fresh Blood Into The System

Entrepreneurs vs. Government

  • Bottom Up vs. Top Down
  • Micro vs. Macro
  • Action vs. Policy
  • Impact vs. Control
  • Self Awareness

Boulder’s Great, But What Are It’s Weaknesses?

  • Parallel Universes
  • Integration With The Rest of Colorado
  • Lack of Diversity
  • Space

Community Power

  • Give Before You Get
  • The Power of Apprenticeship
  • Everyone Is A Mentor
  • Embrace Weirdness
  • Be Open To Any Idea
  • Be Honest

Myths About Entrepreneurial Communities

  • We Need To Be Like Silicon Valley
  • Venture Capital Matters
  • Angel Investors Must Be Organized

How To Get Started

  • Do or Do Not, There Is No Try
  • Resources

James Altucher is brilliant. Everyone on the planet should buy a copy of his new book I Was Blind But Now I See right now. You’ll likely hate some of it. Other parts will annoy you. Still others will seem simplistic, counterproductive, or just plain odd. But every page will make you think.

I met James for the first time at Defrag this year. Eric Norlin invited him. A few of my friends told me I had to see his talk. It was awesome. Now – a bunch of the Defrag talks were superb but James was early in the first day and he set the tone. I can’t remember whether he was before or after Tim Bray but they were back to back and all I remember after they were both done was exhaling a deep breath and saying to myself “fuck – that was great!”

James’ book was in my Defrag swag bag (legendary – one of the best anywhere) and I finally emptied it out the other day. I’m reading a book a day over the next two weeks and this was my book today.

It was perfect timing. On my 90 minute run today alone (no humans at all) in the mountains behind my house in Keystone, I kept thinking about SOPA. I’ve been incredibly agitated the last few days by SOPA after watching three hours of the House Judicial Committee hearing on Friday. SOPA is such an evil thing at so many levels and the people in the House that want it to happen appear to refuse to listen to facts or logic, and – when they talk about what they are confronted with – claim the facts and logic aren’t actually factual or logical. The noise in my brain about this kept drifting away as I thought to myself “how strange that there is snow only on the left side of the trail” or “I wonder if there will be any good movies next weekend since all the ones this weekend are shit” or “how awesome is it that there are no other humans out here” but then would be interrupted by angry thoughts about the chairman of the house judiciary committee who is the sponsor of this bill, the people on the house judiciary committee that are clearly “the henchman”, the absurd process that is unfolding – and then I’d start thinking about my breathing again and the fact that my heart rate was above 160 and that felt good.

James takes us through his chaotic mind, his successes and failures, his struggles and depressions, as he gets to the point where he very clearly tells us that only one thing really matters – one’s own happiness. He proceeds to describe a series of completely fucked up things that get in the way of it. He prescribes a very simple way to be happy, which includes a number of things I do and often suggest such as don’t watch TV, don’t read newspapers, exercise daily, get plenty of sleep, stretch your mind every day, ignore all the crappy people in the world, don’t worry about things you can’t impact, recognize that many parts of the macro (government, banks, education) are irrelevant to your well being, and don’t roll around in the mud with a pig.

But most of all he reminds us to just be honest all the time about everything. In my experience, this is the most liberating thing of all on the quest for happiness. Anyone who spends time with me knows I try to always do this regardless of the implications.

Be honest. Be happy. We all die eventually.


My grandfather had a stroke when he was 80. He lived another three years, trapped in his mind. Whenever I saw him, I think he recognized me, but he couldn’t really speak and had trouble reacting to anything I said to him. He was clearly very frustrated, and often angry – not at me, but at his inability to communicate. I’ve always imagined that inside his mind he knew everything that was going on, but he just couldn’t get the words out.

A few months ago I watched Jill Bolte Taylor’s incredible TED talk about her stroke and wrote about it in my post I’ve Found NirvanaI thought it was stunningly awesome and bought Taylor’s book My Stroke of Insight: A Brain Scientist’s Personal Journey.

I read Taylor’s book tonight. I wish I had read this book when my grandfather had his stroke. Taylor is a brain scientist so she combines her intensely personal experience with a deep understanding of how the brain works. She presents this in a way that is easily understandable and directly ties it to her experience. While she acknowledges that there is much to learn, I found her description of what happened and her subsequent analysis to be extremely accessible.

She covers her eight year healing process with a focus on the first year. The puzzle pieces fit together brilliantly. While they are very Jill Bolte Taylor specific, she provides a superb roadmap for helping anyone who has had a stroke to heal.

On top of all of this, Taylor spends a lot of time talking about what she’s learned from this experience, how she’s changed how she thinking about life, and how she’s modified her own life view to have a much more positive experience on this planet.

If someone close to you has had a stroke, this book is a must read right now. Given the prevalence of stroke in our society, I’d encourage everyone to read it, for at some point it’s highly likely that someone close to you (including yourself) may have a stroke of some sort. I know that if it every happens again in my world, I’ll have an substantially better understanding of – and capacity for – being helpful.


I read Jonathan Livingston Seagull for the first time in 1975 when I was about 10 years old. I’ve read it several times over the last 35 years, but probably hadn’t read it in over a decade. My first business partner, Dave Jilk (now the Standing Cloud founder / CEO), gave it to me as a birthday gift last week.

I just read it again and it was as powerful, inspiring, and enlightening as I remembered it. I’m often asked what books I’d recommend to an entrepreneur (especially an aspiring entrepreneur). There are two: Jonathan Livingston Seagull and Zen and the Art of Motorcycle Maintenance.

Whenever we are in the upswing of an entrepreneurial cycle, like we are right now, I start seeing all kinds of weird stuff appear. Random people, who get notoriety for themselves, blow up. The media is aggressively negative presumably in the quest for getting readership. Entitlement behavior runs rampant. The quick buck artists appear. Money becomes a central topic of many conversations. Established companies and government suddenly wake up to the power of innovation and try to co-opt the energy. The word bubble becomes so popular that a bubble builds around using the word bubble.

The great entrepreneurs just keep building their companies. They focus relentlessly on their products, their customers, and their people. They create things that delight, take chances, make mistakes, and iterate as they, and their organizations, get better. They just keep at it and the very best ones shut out and ignore all the noise. And they learn, and learn, and learn.

Just like Jonathan Livingston Seagull. Young Jonathan realizes he is different and then outcast, but he discovers himself. He then discovers others like him, including his great mentors. He learns, experiments, tries new things, makes mistakes, and learns. And learns. And then he becomes the mentor and teaches other young seagulls to discover themselves. Throughout, he does what he loves the most – he flies, and practices, and learns.

If you are an entrepreneur, take one hour out of your day this week and read Jonathan Livingston Seagull. And then spend another hour, alone, thinking about it. I assure you that it’ll be worth the time.


I love books. I love to read. I realize I’ve had a dry spell – I’ve hardly been reading books at all this fall. That hasn’t stopped them from piling up as my infinite pile of books to read remains – well – infinite.

I gobbled down some entrepreneurship books in the last week. There are a number of great ones coming that seem to have been kicked off by Eric Ries’ dynamite The Lean Startup.

The first one is Walter Isaacson’s incredible biography of Steve Jobs. While I knew many (but not all) of the stories, Isaacson is a total master at putting together a fast paced, thorough, yet extremely readable biography. Jobs is a fascinating, incredible, and extremely complex person – Isaacson captures his essence. While this book is about more than just entrepreneurship, Jobs has had such a huge impact on the computer industry that anyone interested in entrepreneurship must read this book. If you love biography, are intrigued by complex heroic figures, love your Apple products, or are anyone else, I put this book in your must read pile. Yes – I loved it.

The next is Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours. I recently joined the board of Startup Weekend, which I describe as a weekend-long simulation of entrepreneurship. I was at the very first Startup Weekend in Boulder in 2007 and was blown away by what Andrew Hyde – and the Boulder entrepreneurial community – did while creating Vosnap. Four years later Startup Weekend is an international phenomenon that I believe is one of the key activities required in any entrepreneurial community that aspires to grow and develop of a 20 year period. This book helps you understand what Startup Weekend is, how it works, and is filled with stories of people who have gone through it, what they learned, and why it matters.

The last two books are ones that won’t be out until the spring but I had a chance to read galleys of each. Reid Hoffman (LinkedIn cofounder / chairman) and Ben Casnocha (who I’ve now been friends with for almost a decade – eek!) have written an important book titled The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. I believe this will be the contemporary version of What Color Is Your Parachute (which – unfortunately – now seems to be a whole series of books – which I put in the “very tired” category.) Reid and Ben take a fresh approach to how one thinks about “career” with a book I expect will be atop the NY Times Bestseller list for a long time.

Finally, Jason Baptiste (OnSwipe CEO – TechStars New York 2011 class) demonstrates his awesomeness with his new book The Ultralight Startup: Launching a Business Without Clout or Capital. This puppy is packed with very specific advice about launching a business that come from Jason’s experience with OnSwipe and Cloudomatic. Jason is a great writer – the book is direct, clear, actionable, and fast paced – just like Jason.

Finally, I’d be remiss in my job as a book salesman for Wiley (our publisher) if didn’t mention the book I wrote with David Cohen last year titled Do More Faster: TechStars Lessons to Accelerate Your Startup as well as the book I recently wrote with Jason Mendelson titled Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Hopefully you have them and are giving them to every entrepreneur and aspiring entrepreneur you know.

It’s Black Friday. Buy some books!


My friend Dov Seidman, the CEO of LRN, has a new edition of his book How: Why How We Do Anything Means Everything out. In this copy, the forward is by President Bill Clinton, who has firmly embraced Dov’s philosophy of HOW.

We’ve been investors in Dov’s company LRN for the past decade and over the last five years I’ve gotten to know Dov and his wife Maria pretty well. They are a dynamic entrepreneurial couple, as Maria is founder / CEO of a new company called Yapp. In addition to being hard at work creating their companies and raising a family, they both live incredibly principled lives. How they do this is embodied in Dov’s philosophy about HOW.

Ever since I’ve know Dov, he’s talked about the importance of HOW. Not what, not why, not how much – just simply HOW. We’ve had our share of long conversations about a variety of topics, but they all come back to the HOW of things.

Dov believes that HOW is everything. It’s not what you do that matters, but how you do it. LRN exists to help businesses understand and incorporate this concept, as the historical approach to business has been all about “how much”, and if you read, ponder, think carefully about, and internalize Dov’s writing and philosophy, you quickly realize that “how much” is irrelevant when lined up against HOW as a construct.

While this applies to business, it also applies to life. My favorite part of working with and talking to Dov is just letting our conversations go wherever they want. While we occasionally stay focused on business, we often drift into wide ranging discussions about our individual lives, HOW we address things, and HOW it all works, and HOW we think about it.

Sure, there is plenty of why and what and where and who in our conversations, and I continue to be a very strong believer in the use of the five whys (continually asking why to get to the root cause of things), but I’m also a deep believer in asking about and focusing on the HOW.

I have dinner with Dov on Monday night and am looking forward to it very much. In the mean time, I encourage you to get a copy of How, read it thoughtfully, and think hard about the HOW in everything you do.


Jason Mendelson and I are doing office hours at the Boulder Bookstore on Monday 9/26. We will be hanging out from 2pm – 5pm and chatting with whomever comes by. It’ll also be a chance to buy a copy of Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist from your local bookstore and get a copy of it signed by both of us while you wait.

We’ve been asked by a lot of folks how to get a copy of the book signed by us. This is one way; the other is to buy a signed copy directly from us off of the AsktheVC site. Either way, we’d be happy to see you on Monday if you want to swing by. I think Jason will be wearing his wig from I’m a VC.


Over the weekend I read Running on Empty: An Ultramarathoner’s Story of Love, Loss, and a Record-Setting Run Across America written by Marshall Ulrich. Ulrich is one of the most amazing ultra-distance runners in the history of man and turns out to be a great story teller as well. I founding his book to be riveting and subsequently downloaded the movie about the run across America that he did called Running America 08.

The movie was dynamite. The run across America took place between September 2008 and finished (coincidentally) on November 4th, 2008. There were three stories woven together in the movie: (1) Marshall’s success effort to run across America, (2) Charlie Engle’s unsuccessful effort, and (3) a backdrop of interviews with American’s all across the country during the time of the run.

In Marshall’s book, there was plenty of discussion about the original partnership between Marshall and Charlie which led to the join effort to run across America in world record time. However, Charlie stopped a third of the way through due to injuries and some drama ensued, which wasn’t covered in the movie but was reasonably well explained in the book. All of this just added to the remarkable feat of accomplishment by Marshall Ulrich.

I’ve been running a lot in Europe this summer and am starting to feel another level of base building. My friend, and CEO of SendGrid Jim Franklin did the Leadville 100 this weekend and another friend just asked if I want to do a 50 miler with her in the spring of 2012. I’m also thinking about spending a month running the Colorado Trail next summer. First up however are four marathons in September and October.

I love running and reading about amazing running accomplishments. It’s even more inspiring to realize that I’m not washed up at 45 as many of the great ultra-runners are cranking well into their 50’s and 60’s.


I’ve always loved getting books signed by the author. As an author of two books, it makes me smile a huge smile when someone asks me to sign a copy of my book for them.

With Kindlegraph, I can finally sign my Kindle books. I met the founder, Evan Jacobs, at Glue a few months ago. He had just started putting books up on it and I immediately told him that I was game to put Do More Faster up. I tweeted about it and signed a few.

Now that Venture Deals is out I’ve got them both up on Kindlegraph. If you have a Kindle version of either book, or you are buying one, and want me to sign it, just go to my Kindlegraph author page and request for me to sign the book.

And if you haven’t bought the Kindle versions of Do More Faster or Venture Deals, what are you waiting for?