Brad Feld

Tag: book

My partner Jason Mendelson and I are psyched to announce that our book – Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist – has been published and is now available. We are also relaunching AskTheVC – the companion website to the book that we maintained for several years, went dormant for a while, but is alive with content once again.

The book originated in 2005 when Jason and I wrote a long series of posts on this blog about a typical Venture Capital term sheet. It took us a year or so to get all the way through it, but it was fun and generated an enormous amount of positive feedback from entrepreneurs (and would be entrepreneurs) who told us how helpful it was for them to understand how a VC term sheet actually worked.

People regularly suggested that we turn the blog series into an actual book. Until about a year ago we’d simply encourage people to PDF up the posts and do whatever they wanted with them. We got great feedback from students and entrepreneurs all over the world who said they were on the receiving end of the posts, that the posts had been used as the curriculum for a class, or that they had simply referred to them during a negotiation and they were “more helpful than their lawyer.”

After I wrote Do More Faster: TechStars Lessons to Accelerate Your Startup with David Cohen (the CEO of TechStars), Jason and I decided to write Venture Deals. We knew the term sheet series would only be a small part of the book and would have to be re-written, so we just got to work. Once again, it feels amazingly good to “ship the book” – it’s remarkably hard work to get from “an idea for a book” to an actual book.

For those who think this is just a reprint of the blog posts, they make up less than 20% of the book and have been completely rewritten. The table of contents gives you a feel for this.

  1. The Players
  2. How to Raise Money
  3. Overview of the Term Sheet
  4. Economic Terms of the Term Sheet
  5. Control Terms of the Term Sheet
  6. Other Terms of the Term Sheet
  7. The Capitalization Table
  8. How Venture Capital Funds Work
  9. Negotiation Tactics
  10. Raising Money the Right Way
  11. Issues at Different Financing States
  12. Letters of Intent – The Other Term Sheet
  13. Legal Things Every Entrepreneur Should Know

While it’s a chewy topic, we’ve tried to keep it light, fun, and enjoyable. But we’ve also tried to make it a must read for any entrepreneur, or would be entrepreneur, or student interested in entrepreneurship, or junior lawyer that is working on deals, and our parents. We’ve created a dynamic companion site at AskTheVC, are working on a teaching guide, and have a few entertaining surprises up our sleeve that will be launched in early September.

Since I’m a shameless book salesman, you’ll be hearing plenty more from me on this blog. But for now, go take a look at Fred Wilson’s wonderful review titled Be Smarter Than Your Lawyer and Venture Capitalist.


A few weeks ago my dad said “Brad, you have to read the book I Am John Galt: Today’s Heroic Innovators Building the World and the Villainous Parasites Destroying It. You’ll love it.” That’s all the recommendation I needed – it went to the top of my Kindle reading list.

I read it the other night in a jet lagged haze on my couch. I was wide awake at 2am without the book, but it had me consumed for a few hours. The author, Donald Luskin, is polarizing, as evidenced by his wikipedia page and entertaining conflict with Paul Krugman (who he skewers in the book).

If you aren’t an Atlas Shrugged fan, this book isn’t for you. But if you are, go grab it now – you’ll love it. Luskin does the biography of the following nine men by lining them up with characters in Atlas Shrugged. He does a magnificent job of deconstructing the people in the context of the Altas Shrugged character, while writing an original narrative on the character and biography on the person being referenced.

  • Steve Jobs – Howard Roark
  • Paul Krugman – Ellsworth Toohey
  • John Allison – John Galt
  • Angelo Mozilo – James Taggart
  • Bill Gates – Henry Rearden
  • Barney Frank – Wesley Mouch
  • T.J. Rodgers – Francisco d’Anconia
  • Alan Greenspan – Robert Stadler
  • Milton Friedman – Hugh Akston

My only disappointment was that he didn’t tackle a character for Dagny Taggart.

 


Amy and I have just launched a new project we are working on together called Startup Marriage: Balancing Entrepreneurship and Relationship. It includes a blog, a tweet stream, and a book (hopefully by the end of the year.)

Since the beginning of 2010 I’ve written two books. The first, Do More Faster: TechStars Lessons To Accelerate Your Startup, was with David Cohen, the CEO of TechStars. The second, Venture Deals: Be Smarter Than Your Lawyer And Venture Capitalist, was with Jason Mendelson, one of my Foundry Group partners. Wiley published both of them and I’ve learned a lot about writing a long form book. I’ve also enjoyed the process and the work immensely, except for the final, mind-numbing edit cycle.

Amy and I have been talking about writing Startup Marriage for several years. Do More Faster’s last chapter is on Work-Life Balance and I have written a lot about Work-Life Balance on my blog. While there is always more to learn and figure out, Amy and I have gotten a lot of things right, although we’ve had plenty of ups and downs along the way as we’ve figured this stuff out.

We’re spending a good chuck of our time in Paris and Italy writing together. Our goal is to have a solid draft of the book done by the time we get back to Boulder after Labor Day. We haven’t decided whether to self-publish or go with a publisher this time around – we’ll see how we feel when we get a little closer to the end of the draft. In the mean time, we’ll be blogging regularly on the Startup Marriage blog about a wide variety of topics, including the experience of writing a book together. We hope you’ll follow us and participate!


Many of the tech blogs / news blogs that I’m reading are suddenly about deals. financings, IPOs, valuations, and bubbles (or not bubbles). Several years ago, there was a lot more about “how to startup a company”, especially around product, vision, and team. Now a lot of that focus has shifted to deal making and exits.

It was with this backdrop that I read The Lean Startup by Eric Ries over the weekend. If you don’t know Eric, he’s the pioneer of the Lean Startup Movement, building on the great work of one of his mentors, Steve Blank who wrote the seminal book The Four Steps to the Epiphany. Both Eric and Steve have must read blogs and Eric’s new book will join Steve’s as a critical book for any entrepreneur working on a tech startup.

The Lean Startup is focused on the early stages of a company, but apply throughout the lifecycle of any business as all product initiatives, especially new ones, benefit greatly from the Lean Startup approach. We spend a lot of time on this at TechStars and you see a lot of the lean startup principles reflected in the stories in Do More Faster: TechStars Lessons to Accelerate Entrepreneurship. While Eric’s book isn’t out until September, I encourage you to preorder it now and gobble it down when it gets to you.

I’ve been a fan of Eric’s for a number of years ever since I first started reading his blog. We’ve worked closely together on the Startup Visa Movement and I put him on my short list of people who I’d support in any endeavor that was important to him based on his attitude, vision, deep thinking, and great style and approach to things.

As the world becomes fascinated with exits, I’m going to keep focusing on startups because without them, nothing else matters in the entrepreneurial chain. As part of this, I’d like to put together a great bookshelf of “startup books” – books aimed at the startup phase of entrepreneurships.

If you’ve got any favorites, please mention them here and – if I haven’t read them – I’ll go grab them.


Gary Vaynerchuk’s new book The Thank You Economy came out today. Gary sent me an uncorrected manuscript a few weeks ago and I read it the night I got it. It’s dynamite and I highly recommend it for anyone who is doing anything in business today.

I’m a huge Gary V fan. I can’t remember where I met him, but it was at a small dinner about five years ago at some event where I also met Tim Ferris for the first time. When I look back on the evolution of the gang in the room (I think Sacca was there and I’m now digging for some of the other attendees, but Gary fed me so much wine that my memory is now hazy) it’s pretty cool to see what everyone has accomplished.

My first real dose of Gary was Wine Library TV. I’m not a wine guy (there are a lot less brands of single malt scotch so I’ll stay with that) but I was fascinated with Gary’s reach and what he was creating. Crush It! was his first book and was full of energy, inspiration, and insight. The Thank You Economy takes it to another level.

What I love about Gary is his intense passion for what he does, his endless examples that are right on the money, his irreverence for the status quo, his complete dedication to his ideas, and his obsession with mastering anything he gets involved in. Books like The Thank You Economy are easy to read – they are full of great examples knitted together with Gary’s thoughts and ideas, written in a very accessible way. While reading the book, you feel like you are a having a long conversation with Gary, which of course, you sort of are.

Gary – congrats on crushing it again. Thank you for writing the The Thank You Economy!

Update: Brian Williams of Viget reminded me that he organized the dinner I referred to above. It was in 2007 at a Web 2.0 related conference in DC. Here’s the note from Brian reminding me of this – thanks Brian for dislodging this memory (and for organizing that great dinner).

“Was the dinner you mention the one we had in Virginia around the Web 2.0 conference I helped organize back in 2007 (no longer running)?  As far as I remember, in addition to you & me we had Gary and AJ, Tim Ferris, James Surowiecki, Ryan Carson, Frank Gruber, Om Malik, Rohit Bhargava (Ogilvy), and JD Kathuria (co-organizer).  Not a bad dinner!  I don’t think Sacca was there, but there was a lot of wine …

I remember suggesting to the guys organizing the conference with me that we invite Gary to speak because I loved his approach to WLTV and figured he’d change the world — they thought I was crazy. ;-)”


After writing Do More Faster with David Cohen, I have deep appreciation for the effort involved in writing a book. After reading a bunch of entrepreneurship books, I’ve decided there are three categories: (a) autobiographies, (b) consultant roadmaps, and (c) practitioner stories. I like the practitioner stories best, followed closely by autobiographies. I do not like consultant roadmaps and have decided I won’t read them anymore.

Bill Draper (officially William H. Draper III) has written a gem called The Startup Game. It’s a mix of practitioner stories with some autobiography mixed in. Draper is one of the original VCs – his father (William Henry Draper, Jr.) started Draper Gaither & Anderson, one of the first VC firms on the west coast that coincidentally was the first firm to use a limited partner (LP structure). His son, Tim Draper, started Draper Fisher Jurvetson. And William III started several firms, including Draper & Johnson, Sutter Hill Ventures, Draper Richards, and Draper International. Yup – lots of Drapers, but they’ve all collectively accomplished some amazing things.

In The Startup Game, Draper talks about the early days of venture capital, the creation and evolution of the industry, and many of the early players whose names are well known to any VC insider. Along the way he tells stories about companies he’s funded (or missed funding) and generally teaches at least one lesson in each story. This isn’t an autobiography – while he mixes in lots of biographical information, the chronology is self-admittedly random and he bounces between stories of his father and son along with his sojourn to Washington DC which he calls his lost years.

SF Gate published an interview on Sunday titled William Draper, veteran venture investor, reflects and SiliconValley.com wrote a review titled Venture capitalist Bill Draper adds ‘author’ to his résumé with ‘The Startup Game. Both capture the spirit of the book which I view as a must read for any practicing or aspiring VC or entrepreneur.


On the heels of all the noise around Groupon’s $100m financing at a $7.5b (billion) post valuation, I thought I’d put out a call for “old VC term sheets – prior to 1990.”

My partner Jason Mendelson and I are working on a book titled Venture Financings: How To Look Smarter Than Your Lawyer and VC.  The final draft is due at the end of February (feel free to give us your sympathy if you happen to see us between now an then) and based on my previous experience with our publisher (Wiley) on Do More Faster, I expect it’ll be out by the end of Q211.

The basis for the book comes from the Term Sheet series that Jason and I wrote on this blog in 2005.  We’ve updated the series for the current reality of 2010 (of which much is very similar to 2005, with some differences), talk about lots of different twists that have appeared, and tell plenty of stories to illustrate what the implications of various terms and financing configurations are.

As part of this, I’m looking for some early VC term sheets.  I started by trying to hunt down the original Digital Equipment Corporation term sheet (or letter describing the investment) from AR&D to Ken Olson but came up dry.  Today, as I was working on some stuff, I realized it would be interesting to look at some term sheets from the 1970’s and 1980’s in whatever form they are in.

If you happen to be in possession of an older VC term sheet – either for a company that was successful or one that was a failure – I’d love to see it.  You can email it to me if easy, or drop me a note and I’ll tell you where to fax it.  I’ll make sure I honor your request to keep it anonymous if you want me to (either you, the company, or both) but of course would love the ability to weave it into the book where appropriate.


After reflecting over the past few weeks on Turning 45 as well as Death and Dying, I’ve reached a conclusion that I’ve said out loud several times: “My life is most likely more than half over.”  The singularity not withstanding, the chances, at least today, that I’ll live to be over 90 aren’t great.

Over the weekend, I saw two blog posts from friends – one from Joanne Wilson about her mom passing away titled Judy Solomon, Entrepreneur and one from Ken Smith (I’m actually close to Ken’s brother Keith, the CEO of BigDoor) titled A Eulogy for Elmer Smith.  Both are beautifully written – Judy was 73 and Elmer was 97.  Joanne starts off with a very insightful statement:

“Old enough to have lived a full life yet young enough to have had her life cut short.  I always thought she would live to the ripe old age of 90 something, but life doesn’t always turn out as expected. “

Several of you recommended that I read Younger Next Year: Live Strong, Fit, and Sexy – Until You’re 80 and Beyond.  It was one of the books I read during my week off the grid the first week of December and I enjoyed it a lot.

It had two key graphs in it.  The first is the normal “human being decay cycle.”  Basically, at the age of 45, most humans start a long, slow, gradual decay ending in death.

Normal Decay Cycle

The second is the “desired decay cycle.”  Desired Decay Cycle

The book talks about how to live your life from 45 forward so you experience the second curve.  As Amy likes to say, there are usually only a few things you need to do to accomplish physical health (e.g. if you want to lose weight, (1) eat less and (2) exercise more.)  In this case, it’s (1) don’t eat crap and (2) exercise six days a week, at least two of them with weights.

There’s a lot more in the book, including plenty of real medical, health, and physiology explanations from Dr, Harry Lodge (the co-author).  But just internalizing these graphs along with the two tips from the book have enabled me to re-commit to the six-day a week exercise approach (at least two of them with weights).

I sure do like the second graph a lot better than the first graph.


Future Shock by Alvin Toffler was published 40 years ago.  I must have read it around the time I turned 10.  As a kid my parents fed me a steady diet of books that were more than I was ready for at the time, but I gobbled them down anyway.  I vaguely recall Future Shock being one of them.

A month ago I decided to read it again.  Ironically, it’s not available on the Kindle so I had to buy (and lug around) a paperback copy of it.  The one I have appears to be on it’s 62nd printing according to the title page (that’s a lot of books.)  I read it over the course of a few days – it’s long as has some sections that require slower reading to make sure you get the nuance.

I love to read “old science fiction” – stuff written in the 1950’s – 1980’s about the time frame from 2010 – 2040.  It hadn’t occurred to me that “old futurism” would be equally interesting, satisfying, and enlightening.  Future Shock did not disappoint me – it was stunningly interesting, even 40 years later.

Like old science fiction, Toffler got some things exactly right and others completely wrong.  Two of the broad themes that were right on target were the “super industrial society” (his phrase for the information age) and what I started calling “mass disposability” as a proxy for the notion of the consumeration of everything.  I was completely fascinated by both of these (which comprised about a third of the book), especially with his prediction that, as humans, we wouldn’t know how to deal with the changes that were coming and they’d create meaningful societal disruptions.

There’s plenty of hippy dippy early 1970’s in here (separation of birth mothers from parents, communes as next generation societies, and temporary marriages) that appeared for a little while before vanishing.  But much of the societal shifts Toffler predicts either materialized in some form or evolved into something more sustainable.

The last section of the book is titled “Strategies for Survival.”  When I read it, I tried to imagine being 45 years old in 1970 and projecting out to 2010.  For some reason, I got a little freaked out by this as I began imagining how different today’s world is for someone who is 85 today.  Then, I lined this notion up next to the world of a 5 year old today (for example, my niece) and tried to imagine what her world would be like in 80 years.  I couldn’t.

If you are looking for something chewy to read over the holidays that will make you think, this is for you.