<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Book on Feld Thoughts</title><link>https://feld.com/tags/book/</link><description>Recent content in Book on Feld Thoughts</description><image><title>Feld Thoughts</title><url>https://feld.com/og-default.png</url><link>https://feld.com/og-default.png</link></image><generator>Hugo -- 0.155.3</generator><language>en-us</language><lastBuildDate>Mon, 23 Jun 2025 08:48:00 +0000</lastBuildDate><atom:link href="https://feld.com/tags/book/index.xml" rel="self" type="application/rss+xml"/><item><title>Book: Fever Pitch: A Novel About Selling Your Vision, Raising Venture Capital, and Launching Your Startup</title><link>https://feld.com/archives/2025/06/book-fever-pitch-a-novel-about-selling-your-vision-raising-venture-capital-and-launching-your-startup/</link><pubDate>Mon, 23 Jun 2025 08:48:00 +0000</pubDate><guid>https://feld.com/archives/2025/06/book-fever-pitch-a-novel-about-selling-your-vision-raising-venture-capital-and-launching-your-startup/</guid><description>As I gear up for the official launch of Give First: The Power of Mentorship this week, I spent the weekend reading, playing with my 7GL, running, celebrating my 32nd</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>As I gear up for the official launch of <a href="http://amzn.to/4cYVMTr" target="_blank" rel="noopener noreferrer"><em>Give First: The Power of Mentorship</em></a>
 this week, I spent the weekend reading, playing with my 7GL, running, celebrating my 32nd wedding anniversary with Amy, and hanging out with some friends who were in town.</p>
<p>Ben Wiener’s book <em><a href="https://amzn.to/466AMso" target="_blank" rel="noopener noreferrer">Fever Pitch: A Novel About Selling Your Vision, Raising Venture Capital, and Launching Your Startup</a>
</em> was delightful! Ben is a partner at <a href="https://jumpspeed.co/" target="_blank" rel="noopener noreferrer">Jumpspeed</a>
, based in Jerusalem, Israel. We are email friends, and he has been key in helping develop and lead the Jerusalem startup community. I don’t know his portfolio well, but I do know he was an investor in BreezoMeter, an app I obsessively used during a fire season in Boulder one summer.</p>
<p>I’ve read some fiction that attempts to blend classic crime drama with startups, technology, relationships, and venture capital. <a href="https://eliotpeper.com/" target="_blank" rel="noopener noreferrer">Eliot Peper</a>
 is my favorite in that category, and <a href="https://www.williamhertling.com/" target="_blank" rel="noopener noreferrer">William Hertling</a>
 (who needs to add https to his website so Google doesn’t barf on it) is a close second. Even though this is Ben’s first book, I’m adding him to that list.</p>
<p>If you like a fast novel that you can read in a few hours while still learning something (Ben’s H.E.A.R.T. framework: five essential elements of a pitch that mirrors how venture capitalists evaluate deals), I highly recommend <em><a href="https://amzn.to/466AMso" target="_blank" rel="noopener noreferrer">Fever Pitch: A Novel About Selling Your Vision, Raising Venture Capital, and Launching Your Startup</a>
</em>.</p>
<p>Nice job, Ben – good inspiration for me if I get around to writing fiction some day!</p>
]]></content:encoded></item><item><title>Bandwidth: The Untold Story of Ambition, Deception, and Innovation that Shaped the Internet Age and Dot-Com Boom</title><link>https://feld.com/archives/2025/01/bandwidth-the-untold-story-of-ambition-deception-and-innovation-that-shaped-the-internet-age-and-dot-com-boom/</link><pubDate>Fri, 10 Jan 2025 11:53:25 +0000</pubDate><guid>https://feld.com/archives/2025/01/bandwidth-the-untold-story-of-ambition-deception-and-innovation-that-shaped-the-internet-age-and-dot-com-boom/</guid><description>Dan Caruso’s new book Bandwidth: The Untold Story of Ambition, Deception, and Innovation that Shaped the Internet Age and Dot-Com Boom is available for pre-order, to be released on February</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><a href="https://a.co/d/fzMA9zt" target="_blank" rel="noopener noreferrer"><img loading="lazy" src="/archives/2025/01/bandwidth-the-untold-story-of-ambition-deception-and-innovation-that-shaped-the-internet-age-and-dot-com-boom/AD_4nXcmB8JVgFv2Mqfzt6hFjekZUzo4Li8Cosg2mU_hlWoOvmq3Ud0p_JDR1WHWCUpp_rKX64rhGpL5IheiTR3dJauYhYklZ8Xb2s-WOVtX3WM9WGODMMVPvzMkir3rAMfzbRYVL1nH.png"></a>
</p>
<p>Dan Caruso’s new book <em>Bandwidth: The Untold Story of Ambition, Deception, and Innovation that Shaped the Internet Age and Dot-Com Boom</em> is available for pre-order, to be released on February 4, 2025.</p>
<p>Order your copy today on <a href="https://a.co/d/fzMA9zt" target="_blank" rel="noopener noreferrer">Amazon</a>
 or <a href="https://www.barnesandnoble.com/w/bandwidth-dan-caruso/1146466689?ean=9798891384590" target="_blank" rel="noopener noreferrer">Barnes &amp; Noble</a>
. You can also <a href="https://dan-caruso.com/book/" target="_blank" rel="noopener noreferrer">subscribe to Dan’s <em>Bandwidth</em> newsletter</a>
 to receive updates on the book release and launch events.</p>
<p>Dan asked me to write the foreword, which I happily did. See an excerpt explaining why I loved reading this book.</p>
<h2 id="bandwidth-foreword-excerpt">Bandwidth Foreword Excerpt</h2>
<p>In April 2024, Dan asked me to look at his manuscript. I read the introduction and, within a week, the rest of the book. Reading it reminded me of places where my path crossed his, such as Exodus acquiring Service Metrics (a Mobius investment), which returned our entire first fund. Of course, several years later, after the result of a horrifying merger with Global Crossing, the combined Exodus-Global Crossing went bankrupt. Or, the day Howard Diamond, CEO of Corporate Software (another Mobius investment), walked into my office and said, “Level 3 is acquiring us for $125 million,” to which I said, “Why the fuck would a telecom infrastructure company buy a software reseller?” And then there were stories Dan didn’t even know, like the time I sat in Level 3’s office in Broomfield, Colorado (five minutes from my office in Superior, Colorado), in 2001, praying Level 3 would buy Interliant (a failing public company I was co-chair of) for no other reason than Level 3 had bought other failing public companies. And, no, Level 3 didn’t buy Interliant, and yes, Interliant did fail.</p>
<p>Before reading <em>Bandwidth</em>, I saw the Internet Revolution through the lens of software and Internet companies. I knew some of the stories of Qwest, Enron, Global Crossing, Level 3, and others—but didn’t appreciate the details and magnitude of the Bandwidth Boom and Bust. The adventurous stories of business legends such as Phil Anschutz, Craig McCaw, Jim Crowe, and even Carl Icahn were exciting to read. The exploits of bad actors such as Joe Nacchio, Gary Winnick, and Bernie Ebbers were even more exhilarating. Epic battles of hostile takeovers, botched business plans, phoenixes rising from ashes, and entrepreneurs who persevered reminded me why I get so much fulfillment from helping start-ups become large successes and enduring companies. And why I am willing to fight for any company in which I’m involved.</p>
<p>As I read, I also learned a lot more about Dan. I now know why so many people have strong feelings about Dan—some think he walks on water, while others wish a big wave would knock him over. In this book, he openly shares the challenges he had to overcome and the pivots he had to make. At each step, he is delightfully self-deprecating and aware of what worked and what didn’t. I, for one, enjoy watching him continually do extraordinary things. Put me in the “Dan walks on water” camp.</p>
]]></content:encoded></item><item><title>Book: Please Report Your Bug Here</title><link>https://feld.com/archives/2023/01/book-please-report-your-bug-here/</link><pubDate>Mon, 23 Jan 2023 14:56:27 +0000</pubDate><guid>https://feld.com/archives/2023/01/book-please-report-your-bug-here/</guid><description>Some day there will be a genre called “startup fiction.” I mean, if science fiction, which is a sub-genre of fiction, can have libertarian science fiction and recursive science fiction, [&amp;amp;</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Some day there will be a genre called “<a href="https://medium.com/startup-lesson-learned/the-rise-of-startup-fiction-ebc842342492" target="_blank" rel="noopener noreferrer">startup fiction</a>
.” I mean, if science fiction, which is a sub-genre of fiction, can have <a href="https://en.wikipedia.org/wiki/Libertarian_science_fiction" target="_blank" rel="noopener noreferrer">libertarian science fiction</a>
 and <a href="https://en.wikipedia.org/wiki/Recursive_science_fiction" target="_blank" rel="noopener noreferrer">recursive science fiction</a>
, surely startup fiction belongs in a sub-genre of a sub-genre of a sub-genre.</p>
<p><a href="https://amzn.to/3HozEUd" target="_blank" rel="noopener noreferrer">Please Report Your Bug Here</a>
 by <a href="https://www.joshriedel.com/" target="_blank" rel="noopener noreferrer">Josh Reidel</a>
 is an excellent example of startup fiction. I began reading it at the end of the day Saturday after finishing <a href="https://www.goodreads.com/book/show/58515501-the-age-of-a-i-and-our-human-future" target="_blank" rel="noopener noreferrer">The Age of A.I. and Our Human Future</a>
. I enjoyed Reidel much more than Kissinger, Schmidt, and Huttenlocher (even though I greatly respect them.)</p>
<p>Reidel was the first employee at Instagram. While the first thirty pages started like yet another explore the bay area startup thing book, it quickly twisted into something more enjoyable. When I picked it up yesterday afternoon after a long run and a nap, I didn’t put it down until it was time to go to sleep, which meant I was finished with the book.</p>
<p>I hope there are a lot more books like this. It balances startup stuff with the cynicism of the experience while placing it in a fictional world. It unexpectedly merges with believable near-term science fiction, which has a delicious parallel universe theme. And, if you believe in the infinite parallel universe theory (or just the multiverse) and haven’t yet renamed your company <a href="https://www.multiverse.io/en-US" target="_blank" rel="noopener noreferrer">multiverse</a>
 (yes, there is one), you can quickly get lost in a sequoia tree. In Oakland.</p>
<p>I assume that Reidel meant to riddle the book with tech industry easter eggs. If this was unintentional, it’s even more fun since that would be my brain doing its thing on Planet Brad.</p>
<p>I hope there are a lot more books like this. I’ve been thinking about writing a fictionalized version of my SPAC experience, and <a href="https://amzn.to/3HozEUd" target="_blank" rel="noopener noreferrer">Please Report Your Bug Here</a>
 inspired me to take that idea more seriously.</p>
]]></content:encoded></item><item><title>Book: Burn Rate: Launching a Startup and Losing My Mind</title><link>https://feld.com/archives/2022/10/book-burn-rate-launching-a-startup-and-losing-my-mind/</link><pubDate>Wed, 05 Oct 2022 20:52:02 +0000</pubDate><guid>https://feld.com/archives/2022/10/book-burn-rate-launching-a-startup-and-losing-my-mind/</guid><description>Since Matt Levine is so effectively covering anything interesting in the world of the Twitter deal (and all kinds of bizarre, random, and complicated crypto, fraud, debt, and other financial</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Since Matt Levine is <a href="https://www.bloomberg.com/opinion/authors/ARbTQlRLRjE/matthew-s-levine" target="_blank" rel="noopener noreferrer">so effectively covering anything interesting in the world of the Twitter deal</a>
 (and all kinds of bizarre, random, and complicated crypto, fraud, debt, and other financial stuff), I think I’ll stick with book reviews for the time being.</p>
<p><a href="https://en.wikipedia.org/wiki/Andy_Dunn" target="_blank" rel="noopener noreferrer">Andy Dunn</a>
, who I only know indirectly, wrote an important book titled <em><a href="https://amzn.to/3rzXovU" target="_blank" rel="noopener noreferrer">Burn Rate: Launching a Startup and Losing My Mind</a>
</em>. While it covers the story of Andy’s company, Bonobos, it’s really about mental health and entrepreneurship.</p>
<p>While there might be other entrepreneur autobiographies like <em>Burn Rate</em>, I can’t think of any. The closest is Tracy Kidder’s awesome book titled <em><a href="https://amzn.to/3EBR0MH" target="_blank" rel="noopener noreferrer">A Truck Full of Money</a>
</em> about Paul English, an entrepreneur I do happen to know.</p>
<p>Tracy’s book is a mix of Paul’s entrepreneurial story combined with his experience being bipolar. Andy’s book is his entrepreneurial story combined with his experience of being bipolar. Both are remarkably brave books. Andy’s autobiography is particularly powerful since he is extremely detailed about several of the manic experiences that he had while running Bonobos.</p>
<p>While I don’t know Andy, I know several of his investors. His description of how they handled the situation of discovering Andy’s mental health diagnosis made me proud to know them. Andy decided to proactively hold a board meeting to describe what had happened that resulted in him ending up in the hospital and jail. One of his board members, Joel Peterson (who I don’t know), is remarkable.</p>
<blockquote>
<p><em>“When I got out of the hospital, I walked straight into handcuffs. The City of New York charged me with misdemeanor assault and felony assault of a senior citizen.”</em></p>
<p><em>“Has there been a diagnosis?” Joel Peterson asked.</em></p>
<p><em>“The diagnosis is bipolar disorder type I. I was originally diagnosed when I was twenty, and I’ve been in denial about it for sixteen years.” A brief silence.</em></p>
<p><em>“I know a few folks who have dealt with what you’re dealing with, Andy,” Joel said calmly, holding true to his role as my professional father figure, “including more than a couple of entrepreneurs. It’s entirely manageable. I have full faith in you to take care of yourself, and I have full confidence in you as our CEO.”</em></p>
</blockquote>
<p>Andy covers the rest of the board meeting discussion, including questions from board members about whether he was getting appropriate treatment, his legal situation, and the game plan for addressing any publicity around the situation.</p>
<p>A while ago, I was at a dinner with a bunch of VCs and entrepreneurs, including several very famous ones. One of the entrepreneurs stated clearly that if he ever talked openly about his struggle with depression, his board would immediately fire him. Fortunately, this was not the response of Andy’s board, as they took in the situation, asked questions about it, and made rational and deliberate decisions about what to do going forward. It’s worth noting that Andy was still the CEO of Bonobos when Walmart acquired it several years later.</p>
<p>I’m hopeful that Andy’s book will continue to help destigmatize mental health in entrepreneurship. Thanks, Andy, for being willing to write such an intimate story about your experience.</p>
]]></content:encoded></item><item><title>Book: The Rise of the Rest</title><link>https://feld.com/archives/2022/10/book-the-rise-of-the-rest/</link><pubDate>Mon, 03 Oct 2022 14:57:30 +0000</pubDate><guid>https://feld.com/archives/2022/10/book-the-rise-of-the-rest/</guid><description>Steve Case’s new book, The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream, is out. I read it on Sunday, and it is</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Steve Case’s new book, <em><a href="https://amzn.to/3C6QgvU" target="_blank" rel="noopener noreferrer">The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream</a>
</em>, is out. I read it on Sunday, and it is outstanding. If you are interested in understanding how high-tech entrepreneurship has evolved from a primarily coastal phenomenon to one that covers the entire US in the past decade, grab this book now.</p>
<p>Steve is a great storyteller. While he tells the entrepreneurs’ stories, he has been part of helping create them. He created <a href="https://www.amazon.com/Rise-Rest-Entrepreneurs-Surprising-Building/dp/1982191848/ref=asc_df_1982191848/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=564832755269&amp;hvpos=&amp;hvnetw=g&amp;hvrand=12125474325133097087&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9028882&amp;hvtargid=pla-1642509519095&amp;psc=1" target="_blank" rel="noopener noreferrer">Rise of Rest</a>
 and did the first of many bus tours in 2014. I was part of the one in Denver, and my partner Chris Moody was part of the one in Birmingham. They were each awesome experiences.</p>
<p>This is the story of what happened on those bus tours, people who were connected, companies that were amplified, financings that happened, and cities that were energized around entrepreneurship.</p>
<p>For the past dozen years, I’ve spent plenty of energy on democratizing entrepreneurship. I’ve worked with Steve and his team on multiple initiatives, including Startup America and Up Global. Steve’s supported me on several things I’ve done, including writing the foreword to <em><a href="https://amzn.to/3SvqKYo" target="_blank" rel="noopener noreferrer">Startup Communities: Building an Entrepreneurial Ecosystem in Your City</a>
</em>.</p>
<p>When I was a young entrepreneur in my 20s, Steve was a hero of mine. My AOL username was bfeld, which was where my Twitter handle (and everything else I signed up for on the web came from.) Now that I’m a middle-aged something or other at 56, Steve’s still a hero of mine. I expect this is true for many other entrepreneurs.</p>
]]></content:encoded></item><item><title>Why Philosophy and Entrepreneurship?</title><link>https://feld.com/archives/2021/06/why-philosophy-and-entrepreneurship/</link><pubDate>Fri, 11 Jun 2021 12:12:05 +0000</pubDate><guid>https://feld.com/archives/2021/06/why-philosophy-and-entrepreneurship/</guid><description>Since releasing my newest book The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors I’ve been continually getting the questions “Why Philosophy and Entrepreneurship?” and</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Since releasing my newest book <em>The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors</em> I’ve been continually getting the questions “Why Philosophy and Entrepreneurship?” and “Why Nietzsche?”</p>
<p>Dave and I cover this right off the bat in the book, so I thought I’d toss up an excerpt that addresses the question with part of my own origin story with Dave. It follows.</p>
<hr>
<p>Nietzsche? For entrepreneurs?</p>
<p>It was the end of January 1988, about nine months since we had embarked on turning Brad’s solo consulting shop, Feld Technologies, into a real business. We were fraternity brothers and close friends and opened our first office directly across the street from our fraternity chapter house in Cambridge. We planned to use smart yet inexpensive software developers to build business application software. We employed half a dozen programmers, most of whom were undergraduates from our fraternity working part-time. We didn’t have any financing except for Brad’s credit card and the $10 with which we had purchased our common stock.</p>
<p>Dave walked into Brad’s office after calculating preliminary financial results for January. Up to this point, we had mostly broken even, but the news was grim: we had lost $10,000 in one month. We had not seen it coming, and it took some effort for us to untangle what had gone wrong. Dave had been spending most of his time managing the part-time developers, who were primarily working on future products, instead of billing hours to clients. Brad had been selling computer equipment, which had low gross profit margins, instead of billing hours to clients. Much of our revenue for the month had come from one highly productive though erratic undergraduate developer, Mike, who was working on a billable client project.</p>
<p>Before we had a chance to figure out what to do, Mike quit, citing a need to focus on his studies. Now we had no choice: we fired everyone, shut down our month-to-month office, sold all the office furnishings, and moved the business to our apartments in downtown Boston. It was gut-wrenching. Brad wondered whether we had failed just as we got started. Dave worried about paying rent. We had long discussions about the future of the business, including whether or not to continue.</p>
<p>But we did have billable projects. We no longer had to spend our time managing people and had figured out where our bread was buttered. Results were good enough in February to calm our nerves and even better in March. Just as important, we had learned some crucial lessons and settled on a very different idea about how we would move forward with the business. The experience of hitting bottom and the lessons we learned became deeply ingrained in our brains and our company culture as we more methodically and progressively built the firm.</p>
<p>Fast-forward thirty years, when we were in the midst of writing this book, and Dave was reading <em>Thus Spoke Zarathustra</em>. He encountered a passage that said the highest mountains rise from the sea, and that fact is “inscribed…on the walls of their summits.” Because of our experience at Feld Technologies—and many times since—we knew immediately that this had to be a chapter in the book. We imagined the solace and instruction it might have offered us to have seen (and understood) this quote, to have read a short essay like the one in our chapter <em>Hitting Bottom</em>, where the starkness and promise of the situation are presented in black and white, or to have heard Walter Knapp’s story of the crash and rebirth of Sovrn, a genuinely disruptive company.</p>
<p>That is how we wrote most of the chapters and how this project began. In reading Nietzsche, we noticed ideas that reminded us of situations, questions, and concerns that frequently arose in our entrepreneurial and venture investment experience. Nietzsche had a way with words, and we found that some ideas were nicely encapsulated and phrased. We started playing with expanding upon his pithy aphorisms and gathering stories from entrepreneurs, and it clicked.</p>
<p>Feld Technologies never became a disruptive company, despite our ambitions. It plateaued at around $2 million in revenue before we sold it in 1993. Because we had built a solid foundation for a certain kind of success, we never again hit a deep low point, and consequently never again had the painful opportunity to rethink our premises. This point, too, is covered in <em>Hitting Bottom</em> and illustrates why we did not just skip Nietzsche, write some essays, and assemble some entrepreneur stories. Nietzsche—sitting or walking alone, in pain, almost blind—thought deeply and managed to share these thoughts with the world. We tried to follow his lead, thinking hard and pondering additional angles and situations to which the quote might apply. We want you to do the same, as you keep in mind that Nietzsche’s works have been highly influential throughout the 20th century and into the 21st.</p>
<p>In business and entrepreneurship literature, inspiration is sometimes more helpful than instruction. Though there is plenty of how-to information in this book, we aim to give you food for thought from a different perspective. We address issues of leadership, motivation, morals, creativity, culture, strategy, conflict, and knowledge. We push you to think about what you and your enterprise are made of. We expect you to question and ponder these ideas, not just put them into action. If we are successful, you will sometimes get angry and at other times feel pride. At times you will wonder what you really know, and at other times you will charge forward. We hope that the combination of Nietzsche’s colorful language, our elaborations, and some stories from entrepreneurs will offer you intellectual, emotional, and entrepreneurial inspiration.</p>
<p>Nietzsche was not a fan of commercial activity or businesspeople. He saw the former as crass and the latter as lacking nobility. However, we suspect that if Nietzsche were alive today, he would view entrepreneurs differently. He adored intensity and fervor, deeply valued those who create things, and wrote at length about “free spirits” who do not feel bound to tradition or cultural norms. Nietzsche viewed his mission as the “revaluation of all values,” and he intended to disrupt the entire moral tradition of Europe in the late 19th century.</p>
]]></content:encoded></item><item><title>Monsters</title><link>https://feld.com/archives/2021/05/monsters/</link><pubDate>Wed, 26 May 2021 12:41:36 +0000</pubDate><guid>https://feld.com/archives/2021/05/monsters/</guid><description>Most of the quotes we discuss in The Entrepreneur’s Weekly Nietzsche we found by reading his work, but a few are well-known lines that you may have heard before. This</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Most of the quotes we discuss in <em>The Entrepreneur’s Weekly Nietzsche</em> we found by reading his work, but a few are well-known lines that you may have heard before. This is one, used in our chapter “Monsters”:</p>
<blockquote>
<p><em>He who fights with monsters should be careful lest he thereby become a monster. And if thou gaze long into an abyss, the abyss will also gaze into thee.</em></p>
</blockquote>
<p>The quote leads quickly to questions of ethics. In the chapter, we discuss the fact that we each have our own views of what constitutes ethical or unethical behavior in business. It is a line-drawing game – there is no reference that everyone agrees on. The choices have both short- and long-term consequences for both the success of your business and for your own reputation. Further, once you choose an ethical approach, it becomes entrenched in your organization and is difficult to change.</p>
<p>These questions arise pretty much every day in business. It came up for us today with our own book promotion. Our publisher was excited that we had achieved “#1 Amazon Best Seller” status in a couple of categories and produced the graphic below for promotion. The thing is, the categories were things like “Existentialism” and “Philosophy Reference” where overall sales are lower – they are applicable to the book as categories, but not really our target market (for the record, the book is selling nicely in “Entrepreneurial Management”, where it was briefly #2.)</p>
<p><img loading="lazy" src="https://lh5.googleusercontent.com/ji3uaPVc_lDTxAR8-hhEokAoTKpajVyty-xh_4kZRN9ffhbn0JOupXUEl751uueDpZJU1oF0ewrRJ-vgIgHfnkefeJcRWiAPo41sjSthW-X1OelJGlsq-5q2VecqISzfd_CSmsCb"></p>
<p>The question is, should we use it, or is it misleading and dishonest?</p>
<p>We expect that most of you will say that of course we should use it, because strictly speaking it is true, and it will help sell the book. A few might agree that it is a little uncomfortable, perhaps preferring that the language be changed a little. Others will say that the question is overthinking a simple thing, and why should one even worry about it?</p>
<p>This is indeed a simple example, and in isolation this is overthinking. It’s not going to show up as a scandal on the front page of the <em>New York Times</em>. But if you never examine such questions, the pressure of competition and the temptation of promotion can be an abyss that gazes into you. Eventually you may find yourself, or people in your organization, saying things like “A lot of people are telling me…” (where have you heard that before?) Such statements are strictly true, depending on one’s interpretation of “a lot.” How is this marketing image different?</p>
<p>Our book asks you to think harder about questions like this, and many others that may not have such an explicitly ethical component.</p>
<p>As another example, Dave wrote this post after a quick back and forth this morning about the issue on email while I was on another call. I read it, make a few light edits, and posted it. One approach would be to just post this. Instead, I asked Dave how he wanted it posted since he was the primary author. As we went back and forth in email (his answer: “Either say we both wrote it or credit me, either is fine. I’d lean toward the first.”) just reinforced our own alignment, while being a nice self-referential example.</p>
<p>And … we both just looked and the book is currently selling at #1 in both “Business Management Science” and “Business Technology Innovation.” Ahhh, that feels better.</p>
]]></content:encoded></item><item><title>Shipped! The Entrepreneur's Weekly Nietzsche</title><link>https://feld.com/archives/2021/05/shipped-the-entrepreneurs-weekly-nietzsche/</link><pubDate>Tue, 25 May 2021 11:05:40 +0000</pubDate><guid>https://feld.com/archives/2021/05/shipped-the-entrepreneurs-weekly-nietzsche/</guid><description>My newest book, The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors, shipped today. It’s available on Amazon in Kindle, Paperback, and Hardcover. If you are so inclined, go buy a [&amp;amp;</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><img loading="lazy" src="/archives/2021/05/shipped-the-entrepreneurs-weekly-nietzsche/entrepreneurs_weekly_nietzsche-available_now.jpg"></p>
<p>My newest book, <em>The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors</em>, shipped today. It’s available on Amazon in Kindle, Paperback, and Hardcover. If you are so inclined, go buy a copy today!</p>
<p>I’m particularly proud of this book, as it is a more philosophical approach to entrepreneurship than my other books. I wrote it with Dave Jilk, the co-founder of our first company (Feld Technologies, 1987) and one of my closest friends for 38 years.</p>
<p>The book contains 52 individual chapters (hence the “Weekly” in the title) and is divided into five major sections (Strategy, Culture, Free Spirits, Leadership, and Tactics). Each chapter begins with a quote from one of Nietzsche’s works, using a public domain translation, followed by our own adaptation of the quote to 21st-century English. Next is a brief essay applying the quote to entrepreneurship. About two-thirds of the chapters include a narrative by or about an entrepreneur we know (or know of), telling a concrete story from their personal experience as it applies to the quote, the essay, or both.</p>
<p>Our goal with this book is to make you think, rather than try to tell you the answers. For example, here’s the Nietzsche quote from a chapter titled “Obsession” from the section on “Free Spirits”.</p>
<blockquote>
<p><em>“The passion which seizes the noble man is a peculiarity, without his knowing that it is so: the use of a rare and singular measuring-rod, almost a frenzy: the feeling of heat in things that feel cold to all other persons: a divining of values for which scales have not yet been invented: a sacrificing on altars which are consecrated to an unknown God: a bravery without the desire for honor: a self-sufficiency which has superabundance: and imparts to men and things.”</em></p>
</blockquote>
<p>Our interpretation is:</p>
<blockquote>
<p><em>In other words: A noble man has exceptional passion, but does not realize just how unusual it is: he has high standards for success, enthusiasm for things that others find dull, a sense of what will be valuable in the future, intense but unexplained motivations, courage without the need for praise, and the ability to sustain and revel in this intensity without support from others.</em></p>
</blockquote>
<p>And the chapter begins with:</p>
<blockquote>
<p><em>You may have noticed that this chapter is titled Obsession, but Nietzsche seems to be talking about passion. For several years, Brad has written and spoken about the pitfalls of “passion” in entrepreneurs, distinguishing it from “obsession,” which is a quality he looks for. Dictionaries generally speak of passion as a strong emotion, while obsession is a preoccupation of the mind. We have a hunch that Nietzsche is trying to make a similar distinction here. The word “obsession” did not come into common use until later. Earlier in the text, he says, “What then makes a person ‘noble’?…Certainly not that he generally follows his passions; there are contemptible passions.” It is worth asking yourself whether you are obsessed with your business and the problem it solves for customers or merely passionate about it.</em></p>
<p><em>If you intend to disrupt an industry or change the world, you must expect people to see you as crazy, intransigent, and possibly sociopathic. Maybe you are. To sustain yourself and your efforts in such a climate, you must find your drive within. You must know your vision and why it matters to you. Importantly, you cannot feel that its correctness depends on your ability to explain it to others. You must be obsessed.</em></p>
</blockquote>
<p>Each essay from us is two to three pages long, so they are easy to quickly consume and then reflect on. The narratives from entrepreneurs telling their story as it applies to the quote are also a few pages long.</p>
<p>For one more taste, here’s the Nietzsche quote and our interpretation chapter called “Attracting Followers” from the chapter on “Leadership”.</p>
<blockquote>
<p>“Men press forward to the light not in order to see better but to shine better.—The person before whom we shine we gladly allow to be called a light.”</p>
<p>In other words: People are drawn to light because it shines on them, not because it shows them the way. A person who makes us shine is someone we gladly call a light.”</p>
</blockquote>
<p>I hope this inspires you to get a copy of <em>The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors</em>. I’d love to hear what you think about it.</p>
]]></content:encoded></item><item><title>Book: The New Builders</title><link>https://feld.com/archives/2021/05/book-the-new-builders/</link><pubDate>Tue, 04 May 2021 07:50:34 +0000</pubDate><guid>https://feld.com/archives/2021/05/book-the-new-builders/</guid><description>My long-time business partner Seth Levine has written a book with Elizabeth MacBride titled The New Builders: Face to Face with the TRUE Future of Business. It’s extraordinary – buy</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><a href="https://thenewbuilders.com/#buy" target="_blank" rel="noopener noreferrer"><img loading="lazy" src="/archives/2021/05/book-the-new-builders/Screen-Shot-2021-04-10-at-3.00.22-PM.png"></a>
</p>
<p>My long-time business partner Seth Levine has written a book with Elizabeth MacBride titled <a href="https://thenewbuilders.com/#buy" target="_blank" rel="noopener noreferrer"><em>The New Builders: Face to Face with the TRUE Future of Business</em></a>
. It’s extraordinary – buy a copy now!</p>
<p>For many years, Seth has been frustrated about the entrepreneurial narrative around the White male tech founder. He’s been active as an investor and philanthropist around entrepreneurship in rural Colorado and with organizations, such as <a href="https://eforall.org/" target="_blank" rel="noopener noreferrer">Entrepreneurship for All</a>
, that are focused on accelerating economic and social impact in communities nationwide through inclusive entrepreneurship. He’s been exploring this and investing both in the US and other places globally, including Africa and the Middle East.</p>
<p>Pre-Covid, he started working on <em><a href="https://thenewbuilders.com/#buy" target="_blank" rel="noopener noreferrer">The New Builders</a>
</em> with Elizabeth MacBride. They made good progress, and I remember saying hello to Elizabeth in our conference room after she and Seth had taken it over for a few days of writing, back when we met in conference rooms. As the Covid crisis began, they started writing a series of OpEds that got a lot of play, including <a href="https://www.cnbc.com/2020/04/14/to-save-the-economy-policymakers-need-to-know-small-business-101.html" target="_blank" rel="noopener noreferrer">To save the US economy, policymakers need to understand small business 101</a>
, and <a href="https://www.cnbc.com/2020/09/14/communities-in-us-rush-to-save-main-street-as-federal-relief-stalls.html" target="_blank" rel="noopener noreferrer">Communities across America rush to save Main Street as federal relief for small business stalls</a>
. These articles foreshadowed what they were digging into as part of their research for <em>The New Builders.</em></p>
<p>Seth and Elizabeth obliterate the myth of the White male tech founder. Through detailed history, current stories, and many interviews, they bring life to new businesses started by Black, Brown, Female, and Older people. These entrepreneurs, including immigrants, are the next generation of business owners. Post-Covid, they will be key to redefining our economy.</p>
<p>While this group of founders and business owners may not get the same press that tech entrepreneurs get, they profoundly impact their local communities. Their efforts are foundational to the health, development, and growth of American cities, enabling a future where people have the economic freedom to pursue their passions. </p>
<p>Seth and Elizabeth have issued a powerful wake-up call for America with <em><a href="https://thenewbuilders.com/#buy" target="_blank" rel="noopener noreferrer">The New Builders</a>
</em>. It’s time to see, understand, and value the next generation of business owners.</p>
]]></content:encoded></item><item><title>Book: Generation X</title><link>https://feld.com/archives/2021/03/book-generation-x/</link><pubDate>Fri, 26 Mar 2021 12:56:03 +0000</pubDate><guid>https://feld.com/archives/2021/03/book-generation-x/</guid><description>Generation X: Tales for an Accelerated Culture is weekend reading for anyone who wants to understand me and my generation. I was born in 1965 – right at the beginning</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Generation X: Tales for an Accelerated Culture is weekend reading for anyone who wants to understand me and my generation.</p>
<p>I was born in 1965 – right at the beginning of the transition from “Boomers” to “Xers.” I’m glad my parents had me in 1965 instead of 1964, where I’d spend my life arguing (maybe with myself) that I’m not a boomer.</p>
<p>A millennial friend of mine didn’t know anything about Generation X, so I sent her a copy of the book. I suppose I was teasing her too much about being a millennial, which was just me mostly being a typical ironic Gen X slacker.</p>
<p>I reread Generation X a few weeks ago, and it held up. The definitions in the margins made me flash back to phrases we used in my early 20s. Douglas Copeland’s brilliant imagination shines throughout. And, at 55, I’ve become comfortable saying “Kids today …” which is what I’m sure my parents (and the boomers) said about me and my generation.</p>
<p>This week sucked emotionally. The Boulder shooting on Monday took the wind completely out of Amy and me. It’s Friday, and I’m winding down for the weekend. Work was intense, so I didn’t have a lot of time to feel my feelings. We were in the car for a while this morning driving back to Boulder from Aspen, so I let myself settle into how I felt. Now that I’m not shocked anymore, the best word I can come up with is “sad.” Very sad.</p>
<p>Grunge is my music. Pessimism abounds in Gen Xers. I’ve adopted the mantle of “paranoid optimist,” which I first heard from Madeleine Albright. At 55, I prefer to be happy and optimistic, but underneath it all is cynicism.</p>
<p>I’m glad to be back in Boulder.</p>
]]></content:encoded></item><item><title>Book: The 80/80 Marriage</title><link>https://feld.com/archives/2021/02/book-the-80-80-marriage/</link><pubDate>Tue, 16 Feb 2021 11:58:58 +0000</pubDate><guid>https://feld.com/archives/2021/02/book-the-80-80-marriage/</guid><description>I haven’t been posting about my reading lately. While I continue to read at my typical pace, I think I was a little tired of writing book reports, but that</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>I haven’t been posting about my reading lately. While <a href="https://www.goodreads.com/review/list/7288218?ref=nav_mybooks" target="_blank" rel="noopener noreferrer">I continue to read at my typical pace</a>
, I think I was a little tired of writing book reports, but that has passed.</p>
<p>Last night I read <a href="https://amzn.to/3b9Q55v" target="_blank" rel="noopener noreferrer">The 80/80 Marriage: A New Model for a Happier, Stronger Relationship</a>
. Kaley and Nate Klemp have written an excellent book that can help any married couple improve their relationship. This is especially true in the time of Covid, given all the additional dynamics about being home together most of the time.</p>
<p>When Amy and I wrote <a href="https://amzn.to/3dfMUfn" target="_blank" rel="noopener noreferrer">Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur</a>
 in 2013, our goal was to write something different than YARB (“yet another relationship book”). Whenever I worked on it, I had in my mind, “Do not let this be a YARB.”</p>
<p><a href="https://amzn.to/3b9Q55v" target="_blank" rel="noopener noreferrer">The 80/80 Marriage</a>
 is definitely NOT a YARB. The framework comes from the idea that many marriages are 80/20 with a goal of shifting to 50/50, where the partners are equal in the relationship. Kaley and Nate’s goal is to do better than 50/50, hence 80/80.</p>
<p>Amy and I have had an equal partnership in our marriage from the beginning. However, as any married couple knows, that ebbs and flows and at times doesn’t feel equal. The two of us talk about it often, and when we get out of balance on any dimension, we both own what is going on, discuss what we need to do to get back in balance, and then move forward.</p>
<p>Once you start deconstructing this, many traditional relationship tools fit nicely in the 80/80 Marriage construct. Amy and I are big fans of the Five Love Languages. I like receiving acts of service, she likes receiving praise, and both of our #1 is quality time. We also like giving what we like receiving, and fortunately, we both like receiving acts of service and being together all the time.</p>
<p>But what if instead of each person being at 50% of the relationship, the goal was to exceed expectations? That’s where the 80% comes from. An example would be from this morning. Amy is a huge knitter and has been wrestling with a giant yarn tangle. Rather than throw it away, she spent some time last night unsuccessfully trying to untangle it. Today, while she was on a board call and I was upstairs, I spend 10 minutes and untangled it. When she came upstairs, she was delighted with the minor act of service that she didn’t ask for.</p>
<p>There are hundreds of things like this we do for each other each month. Some are significant. Some are trivial. But they are all unexpected and unrequested. That’s what pushes the 50% up to 80%.</p>
<p>Kaley and Nate cover all aspects of a relationship, including roles, priorities, boundaries, power, and sex. And, they finish with the 5 essential habits of the 80/80 marriage:</p>
<ol>
<li>Create Space for Connection</li>
<li>The Call-and-Response of Radical Generosity</li>
<li>Reveal Issues, Misunderstandings, and Resentments as They Arise</li>
<li>The Shared-Success Check-in</li>
<li>Create Space from Digital Distractions</li>
</ol>
<p>This felt great to me, as Amy and I have regular approaches for each of these. Our Qx vacation approach is highlighted in the book as an example of #1. My yarn story above is an example of #2. Our Life Dinner is how we practice #3, although we do it in real-time also. Morning coffee and Life Dinner is #4, along with shared meals (typically lunch in the time of Covid.) And our Qx vacations and Digital Sabbaths are #5. Of course, what we do is more than just labeling the activity, but if you read our book or follow along on this blog, you can probably related to some of the examples I’ve given in the past.</p>
<p>Kaley and Nate Klemp have made a significant contribution with <a href="https://amzn.to/3b9Q55v" target="_blank" rel="noopener noreferrer">The 80/80 Marriage: A New Model for a Happier, Stronger Relationship</a>
 and written something that is not-YARG.</p>
]]></content:encoded></item><item><title>Book: So you want to talk about race</title><link>https://feld.com/archives/2020/06/book-so-you-want-to-talk-about-race/</link><pubDate>Mon, 29 Jun 2020 07:13:30 +0000</pubDate><guid>https://feld.com/archives/2020/06/book-so-you-want-to-talk-about-race/</guid><description>I’m continuing my weekend reading goal of a book on racial equity. Last week was Kingonomics: Twelve Innovative Currencies for Transforming Your Business and Life Inspired by Dr. Martin Luther [</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>I’m continuing my weekend reading goal of a book on racial equity. Last week was <em><a href="https://amzn.to/2NGBCmu" target="_blank" rel="noopener noreferrer">Kingonomics: Twelve Innovative Currencies for Transforming Your Business and Life Inspired by Dr. Martin Luther King Jr.</a>
</em> by Rodney Sampson who I’m partnering with on the <a href="https://opportunityhub.typeform.com/to/Gs2qyOHr" target="_blank" rel="noopener noreferrer">#RacialEquityEcosystemPledge.</a>
</p>
<p>Yesterday I read Ijeoma Oluo’s <em><a href="https://amzn.to/38bPi25" target="_blank" rel="noopener noreferrer">So you want to talk about race</a>
.</em> It was excellent.</p>
<p>My goal with reading these books is to bring a beginners mind to racial equity, allow myself to feel uncomfortable while reading, and let the impact of what I read over the summer accumulate, with a hope that I can personally eliminate many of my unconscious biases, unhelpful behavior, while unlearning (or challenging my own) perspectives that I’ve built up over my 54 years as a White person in America.</p>
<p>Several of my Black friends recommended Ijeoma’s book as one that I should read early on. As book #3 on my weekend reading, I’m glad I put this at the front of the list. It has 17 chapters – each which answers a very specific question about race. Following is the list.</p>
<ul>
<li>Is it really about race?</li>
<li>What is racism?</li>
<li>What if I talk about race wrong?</li>
<li>Why am I always being told to “check my privilege?”</li>
<li>What is intersectionality and why do I need it?</li>
<li>Is police brutality really about race?</li>
<li>How can I talk about affirmative action?</li>
<li>What is the school-to-prison pipeline?</li>
<li>What can’t I say the “N” word?</li>
<li>What is cultural appropriation?</li>
<li>Why can’t I touch your hair?</li>
<li>What are microaggressions?</li>
<li>Why are our students so angry?</li>
<li>What is the model minority myth?</li>
<li>But what if I hate Al Sharpton?</li>
<li>I just got called racist, what do I do now?</li>
<li>Talking is great, but what else can I do?</li>
</ul>
<p>A day after George Floyd was murdered, I called a Black friend and asked, “what are two things you are involved in that I can immediately support with time and money.”</p>
<p>He had a response that I then heard echoed in slightly different ways in several conversations. The composite is below:</p>
<blockquote>
<p><em>Thank you so much for approaching things this way. I’m so tired of explaining to White people what I’m going through, what I go through every day, and why so many things in America are horrible when you aren’t White. It’s not my responsibility to do that anymore, and I’m glad you are trying to get involved, rather than ask me to explain what’s going on.</em></p>
</blockquote>
<p>Ijeoma’s book was extremely clear and enlightening on all of these questions. Near the end, there was a paragraph in the chapter “Talking is great, but what else can I do?” that really hit home.</p>
<blockquote>
<p><em>“Talk. Please talk and talk and talk some more. But also act. Act now, because people are dying now in this unjust system. How many lives have been ground by racial prejudice and hate? How many opportunities have we already lost? Act and talk and learn and fuck up and learn some more and act again and do better. We have to do this all at once. We have to learn and fight at the same time. Because people have been waiting far too long for their chance to live as equals in this society.</em>“</p>
</blockquote>
<p>I strongly recommend Ijeoma Oluo’s <em><a href="https://amzn.to/38bPi25" target="_blank" rel="noopener noreferrer">So you want to talk about race</a>
.</em></p>
]]></content:encoded></item><item><title>Book: The End of October</title><link>https://feld.com/archives/2020/05/book-the-end-of-october/</link><pubDate>Sun, 03 May 2020 10:57:24 +0000</pubDate><guid>https://feld.com/archives/2020/05/book-the-end-of-october/</guid><description>I took a digital sabbath yesterday. I ended up doing three things. Read The End of October by Lawrence Wright Took a nap Watched three episodes of Breaking Bad I</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>I took a digital sabbath yesterday. I ended up doing three things.</p>
<ul>
<li>Read <a href="https://amzn.to/2zU7QXI" target="_blank" rel="noopener noreferrer">The End of October</a>
 by Lawrence Wright</li>
<li>Took a nap</li>
<li>Watched three episodes of Breaking Bad</li>
</ul>
<p>I feel so much better than I did at the end of the day Friday. After I finish this blog post, I’m going to participate in the <a href="https://feld.com/archives/2020/04/run-a-virtual-5k-with-me-on-sunday-may-3rd.html" target="_blank" rel="noopener noreferrer">Emerge Family Virtual 5k</a>
.</p>
<p><a href="https://amzn.to/2zU7QXI" target="_blank" rel="noopener noreferrer">The End of October</a>
 was intense. It’s the story of a modern day pandemic. It’s fiction, but deeply researched. I have no idea how much was modified to suit the actual reality, but given the time frame for publishing most books, my guess is “not that much.”</p>
<p>I was shocked by how close the ramp-up was to what has actually happened during the Covid crisis. The pandemic movies have similar ramp-ups, but other than Contagion have happy Hollywood endings. In contrast, many books do not. There is no happy ending in The End of October.</p>
<p>Wright did an amazing job of showing the collision of politics and science, economics and health, and top-down control vs. distributed collaboration. Some authors spend too much time “telling.” Wright just used his story to show, and show, and show.</p>
<p>We are still early on in the Covid-19 pandemic – probably 25% of the way through Wright’s book. The darkness in the last 75% is a fundamental warning for us in one way this can go. While I’m ultimately optimistic, I’m not at all comfortable with or confident in much of anything right now.</p>
<p>The End of October is a dose of heavy medicine for anyone who thinks “this is no big deal” or “this is all over” or “this is heading on a good path that can’t be derailed.” I’m not suggesting any of these things are true or false, but rather recommending the book as perspective on the bad path that might be in front of us.</p>
<p>It’s a beautiful day in Colorado. The animals are everywhere, enjoying spring. Amy and I are in our pajamas, experiencing a typical Sunday morning. But, we are aware that the overall context we are living in is very different than what we are used to.</p>
<p>My next book is <a href="https://amzn.to/2ydw5zK" target="_blank" rel="noopener noreferrer">The Great Influenza: The Story of the Deadliest Pandemic in History</a>
</p>
]]></content:encoded></item><item><title>What's New In Venture Deals, 4th Edition</title><link>https://feld.com/archives/2020/01/whats-new-in-venture-deals-4th-edition/</link><pubDate>Mon, 27 Jan 2020 05:26:00 +0000</pubDate><guid>https://feld.com/archives/2020/01/whats-new-in-venture-deals-4th-edition/</guid><description>Jason Mendelson and I recently published the 4th Edition of Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. The book now has three forewords – one by each</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>Jason Mendelson and I recently published the 4th Edition of <a href="https://amzn.to/2NSu4xg" target="_blank" rel="noopener noreferrer">Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist</a>
.</p>
<p>The book now has three forewords – one by each of Fred Wilson (USV), James Park (Fitbit), and Dick Costolo (now 01 Advisors, then Twitter).</p>
<p>The 1st edition had 13 chapters. We are now up to 19.</p>
<ol>
<li>The Players</li>
<li>Preparing for Fundraising</li>
<li>How to Raise Money</li>
<li>Overview of the Term Sheet</li>
<li>Economic Terms of the Term Sheet</li>
<li>Control Terms</li>
<li>Other Terms of the Term Sheet</li>
<li>Convertible Debt</li>
<li>The Capitalization Table</li>
<li>Crowdfunding</li>
<li>Venture Debt</li>
<li>How Venture Capital Funds Work</li>
<li>Negotiation Tactics</li>
<li>Raising Money the Right Way</li>
<li>Issues at Different Financing Stages</li>
<li>Letters of Intent: The Other Term Sheet</li>
<li>How to Engage an Investment Banker</li>
<li>Why Do Term Sheets Even Exist?</li>
<li>Legal Things Every Entrepreneur Should Know</li>
</ol>
<p>The new chapters in this edition are 11. Venture Debt (with help from SVB), and 17. How to Engage an Investment Banker (with help from Golding Partners).</p>
<p>We also significantly updated Chapter 2: Preparing for Fundraising and Chapter 19: Legal Things Every Entrepreneur Should Know (with help from Cooley).</p>
<p>As with each edition, we cleaned up stuff throughout the book.</p>
<p>Finally, we updated the website which is now at <a href="https://www.venturedeals.com/" target="_blank" rel="noopener noreferrer">VentureDeals.com</a>
.</p>
<p>For everyone who has read the book, given us feedback, used it in a course, or recommended it to someone, thank you!</p>
]]></content:encoded></item><item><title>My January Holiday Vacation Reading</title><link>https://feld.com/archives/2020/01/my-january-holiday-vacation/</link><pubDate>Mon, 20 Jan 2020 05:10:00 +0000</pubDate><guid>https://feld.com/archives/2020/01/my-january-holiday-vacation/</guid><description>Amy and I didn’t feel like taking a Christmas or New Year’s vacation this year so we just hung around Boulder, worked, and did our thing. We then decamped to</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><img loading="lazy" src="/archives/2020/01/my-january-holiday-vacation/FF1639C8-5282-4997-A0E9-069B20F038A3_1_105_c.jpeg"></p>
<p>Amy and I didn’t feel like taking a Christmas or New Year’s vacation this year so we just hung around Boulder, worked, and did our thing. We then decamped to Mexico last week for warmth, sun, beach, and books. News flash: there are a lot fewer people at a fancy resort in Mexico in the third week of January.</p>
<p>It was a good reading week.</p>
<p><a href="https://amzn.to/30zLAvi" target="_blank" rel="noopener noreferrer">How to Raise an Adult: Break Free of the Overparenting Trap and Prepare Your Kid for Success</a>
: We don’t have kids, but a friend recommended this. I decided to read it to see if any of it applied to being an investor or board member in a company. Yup – a bunch of it was spot on. After reading it, I’m still glad I don’t have kids.</p>
<p>The Heap: A Novel: This one ended up on my Kindle because of my weekly perusal of the NY Times Book Review. The premise intrigued me. A 500 story tall building collapses in the desert and a community develops around it to excavate it. Once it got rolling, it moved quickly, but the interwoven historical backstory became a little tedious. But, for a first novel, it’s a great effort.</p>
<p>Veil: I got to read a draft of <a href="https://twitter.com/eliotpeper" target="_blank" rel="noopener noreferrer">Eliot Peper</a>
‘s new book. Wowza. Elliot has turned into an incredible writer who totally dominates a near-term science fiction novel.</p>
<p>Atomic Accidents: A History of Nuclear Meltdowns and Disasters: From the Ozark Mountains to Fukushima: Yum yum. <a href="https://twitter.com/toddvernon?lang=en" target="_blank" rel="noopener noreferrer">Todd Vernon</a>
 pointed me at this one. It was long, chewing, and spectacular. After watching Chernobyl on HBO, I’ve become fascinated with nuclear energy. Unfortunately, it’s impossible to get a short course on it and I’ve thought about going back to MIT to get a <a href="http://catalog.mit.edu/degree-charts/nuclear-science-engineering-course-22/" target="_blank" rel="noopener noreferrer">degree in Course 22</a>
. While that’s a pretty steep hill to climb, I’m just enjoying a bunch of books for now. And yes, count me on the side of more nuclear.</p>
<p><a href="https://amzn.to/2v05pjH" target="_blank" rel="noopener noreferrer">Uncanny Valley: A Memoir</a>
: Loved it. Fantastic. Go get it right now. I particularly enjoyed how the author called people and companies out without naming them. This book nourished my inner Silicon Valley cynic.</p>
<p>Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones. This one was recommended by <a href="http://www.elliottperformanceandnutrition.com/" target="_blank" rel="noopener noreferrer">Katie Elliott</a>
. I was hoping it was about nuclear energy, but it wasn’t. Amy looked over my shoulder while I was reading it and said, “James Clear’s book. You don’t need to read it because you do all that stuff already.” I read it anyway, one page at a time.</p>
<p>I sense an annual mid-January off-the-grid vacation in a warm place for the rest of my time on this planet.</p>
]]></content:encoded></item><item><title>Book: Lost and Wanted</title><link>https://feld.com/archives/2019/12/book-lost-and-wanted/</link><pubDate>Tue, 31 Dec 2019 10:05:07 +0000</pubDate><guid>https://feld.com/archives/2019/12/book-lost-and-wanted/</guid><description>I stayed up late last night finishing Lost and Wanted. If you are a reader, get this book in physical form. It’s worth savoring. Amy bought this book for me</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>I stayed up late last night finishing <a href="https://amzn.to/2srCC72" target="_blank" rel="noopener noreferrer"><em>Lost and Wanted</em></a>
. If you are a reader, get this book in physical form. It’s worth savoring.</p>
<p>Amy bought this book for me last week. When I asked her why, she belted out a stream of words: “MIT, female professor, the afterlife, sexual harassment, physics, racism, women.”</p>
<p>She then said, “Fiction is a good way to access complicated topics.” This is a recurring dynamic in our relationship, as we often use shared fiction to discuss complex topics. Amy hasn’t read the book yet, so it’s now on the top of her infinite pile of books to read.</p>
<p>Whenever we overlap reading books, even if they are separated by time, I have to be careful about what I say. The other day, as Amy was grinding through the first 100 pages of <em><a href="https://feld.com/archives/2016/03/blog-three-body-problem.html" target="_blank" rel="noopener noreferrer">The Three-Body Problem</a>
</em>, she said, “I’m not sure I’m going to finish this.” I asked a simple question, “Have you reached the Trisolarans and their eleven dimensions.” She responded, “AEEEEEEEKKKK are you ruining it for me?” I said, “Hang in there – the first 100 pages are hard.” She finished it that day and the next day I heard her utter, “Holy Shit – the Droplet!”</p>
<p>Amy’s going to love <a href="https://nellfreudenberger.net/" target="_blank" rel="noopener noreferrer">Nell Freudenberger</a>
‘s writing. It’s remarkable to me that Freudenberger didn’t know any of the physics in this book before she wrote it. It’s beautifully done, extremely accessible, and very meta to the underlying story.</p>
<p><a href="https://www.goodreads.com/review/list/7288218" target="_blank" rel="noopener noreferrer">My reading in 2019 took me far and wide</a>
. I’m happy with my shift to the infinite pile of physical stuff when I’m home, and my Kindle when I’m on the road, as I feel like I’m getting a better variety this way.</p>
<p>Happy almost New Year.</p>
]]></content:encoded></item><item><title>Book: One Base at a Time</title><link>https://feld.com/archives/2019/12/book-one-base-at-a-time/</link><pubDate>Sun, 29 Dec 2019 05:25:00 +0000</pubDate><guid>https://feld.com/archives/2019/12/book-one-base-at-a-time/</guid><description>29 years of nightmares. Over 10,000 nights in a row. That’s hard to fathom. David R. Mellor, the Senior Director of Grounds for the Boston Red Sox Baseball team, experienced</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>29 years of nightmares. Over 10,000 nights in a row. That’s hard to fathom.</p>
<p><img loading="lazy" src="/archives/2019/12/book-one-base-at-a-time/Screen-Shot-2019-12-28-at-1.23.37-PM.png"></p>
<p><a href="https://www.davidrmellor.com/" target="_blank" rel="noopener noreferrer">David R. Mellor</a>
, the Senior Director of Grounds for the Boston Red Sox Baseball team, experienced this. His eloquent memoir, <em><a href="https://amzn.to/37c0oT0" target="_blank" rel="noopener noreferrer">One Base at a Time: How I Survived PTSD and Found My Field of Dreams</a>
</em>, takes the reader on a very complicated journey, with extremely obvious physical pain intermingled with less apparent emotional pain.</p>
<p>David describes it amazingly well in the summary on his website.</p>
<blockquote>
<p><em>For 29 years, every night I had one to five night terrors/nightmares and was scared to go to sleep. During that time in my life I was also having flashbacks often triggered if I heard a revving car engine, squealing tires, the smell of car exhaust, or the aroma McDonald’s french fries. At the time, I didn’t understand what my symptoms were or how best to treat them. I was too ashamed and scared to ask for help.</em></p>
<p><em>A chance reading of a magazine article set the course for treatment of my Post-Traumatic Stress Disorder (PTSD). I was at my doctor’s office to receive acupuncture for pain management and looking for something to read during the treatment. A Smithsonian magazine caught my eye because it contained an article about a new facility treating veterans with PTSD (<a href="http://www.smithsonianmag.com/travel/the-pathway-home-makes-inroads-in-treating-ptsd-55062082" target="_blank" rel="noopener noreferrer">see article here</a>
). My oldest daughter was studying psychology and interning at the newly formed Home Base Program at Massachusetts General Hospital and I thought the article might give me some insight into what she was learning. As I read the article I realized I suffered from most of the symptoms it described as relating to PTSD. No doctor had ever asked me or my wife about PTSD. I always thought only active duty military members or veterans could have PTSD from the horrors of war. Now I know that anyone can get PTSD from a life threatening trauma. As a result, I don’t want other people who are dealing with PTSD to suffer in silence like I did. I tried my best to protect my family: I tried to keep my symptoms a deeply guarded secret because I didn’t want to burden them. Now I know that I wasn’t able to protect and shield them from my PTSD symptoms, as through treatment I have learned that PTSD affects the entire family.</em></p>
</blockquote>
<p>A tragedy of his story is that it took him many years before realizing he had PTSD. Soon after he started getting treatment for PTSD, his nightmares stopped.</p>
<p>After finishing the book, I went down the David R. Mellor rabbit hole on the web. This ESPN video segment with his dog Drago is powerful.</p>
<p>As is this one.</p>
<p><a href="https://vimeo.com/66411828" target="_blank" rel="noopener noreferrer">https://vimeo.com/66411828</a>
</p>
<p>David’s story is incredibly inspiring for anyone, but especially powerful if you suffer from <a href="https://www.mayoclinic.org/diseases-conditions/post-traumatic-stress-disorder/symptoms-causes/syc-20355967" target="_blank" rel="noopener noreferrer">PTSD</a>
 or any related mental health issues.</p>
<p>I love how David ends his bio:</p>
<blockquote>
<p><em>Many people have told me they think I’m one of the most unlucky people in the world since I’ve been hit by a car 3 times and had 43 surgeries and PTSD to name a few things. But I strongly disagree; I think I’m one of the luckiest people in the world. It’s up to us how we turn our challenges into opportunities to not only help ourselves but help others too.</em></p>
</blockquote>
<p>In my book, there is no stigma here. Only life.</p>
]]></content:encoded></item><item><title>Book: Super Pumped: The Battle for Uber</title><link>https://feld.com/archives/2019/09/book-super-pumped-the-battle-for-uber/</link><pubDate>Thu, 19 Sep 2019 08:35:22 +0000</pubDate><guid>https://feld.com/archives/2019/09/book-super-pumped-the-battle-for-uber/</guid><description>As Amy and I settle into our time in Homer, we spent a lot of last weekend (and the evenings) reading. We don’t have a TV up here, so our</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>As Amy and I settle into our time in Homer, we spent a lot of last weekend (and the evenings) reading. We don’t have a TV up here, so our lying around entertainment is reading with some bonus knitting time for Amy.</p>
<p>I’ve been working my way through the books at the upcoming <a href="https://feld.com/archives/2019/09/authors-and-innovators-business-ideas-festival.html" target="_blank" rel="noopener noreferrer">Authors and Innovators Business Ideas Festival</a>
 and got through three of them so far. I also read a near-final draft of <a href="https://twitter.com/jbminn" target="_blank" rel="noopener noreferrer">John Minnihan’</a>
s upcoming book and <em><a href="https://amzn.to/2LyWGLh" target="_blank" rel="noopener noreferrer">The Impossible Long Run: My Journey to Becoming Ultra</a>
</em> by Janet Patkowa.</p>
<p>But, the best book of last weekend was <em><a href="https://amzn.to/2O3IhZd" target="_blank" rel="noopener noreferrer">Super Pumped: The Battle for Uber</a>
</em> by Mike Isaac. It’s the first major book about the story of Uber, by a New York Times writer who has covered tech (and Uber) for a long time.</p>
<p>It’s incredibly fast-paced. It’s in the same category of a number of other “first major book about an emergent important company by a journalist” including <em>Bad Blood</em> (Theranos) by John Carreyrou and <em><a href="https://amzn.to/307qHLi" target="_blank" rel="noopener noreferrer">The Facebook Effect</a>
</em> by David Kirkpatrick.</p>
<p>While I knew over 80% of the content in the book, having it strung together in a time sequence, with emphasis on key activities that happened at the same time, or influenced other future actions, was critical to the narrative and extremely well done by Isaac. While some of it had a reporter flavor, most were non-judgmental and let the activities stand on their own. Periodically Isaac would nudge you toward a conclusion, but most of the time he let you take your view where you wanted from the context provided.</p>
<p>It’ll be interesting to see where Uber is in a decade. In the meantime, reflecting on how it got to where it is today is fascinating.</p>
]]></content:encoded></item><item><title>Book: The Bookish Life of Nina Hill</title><link>https://feld.com/archives/2019/09/book-the-bookish-life-of-nina-hill/</link><pubDate>Thu, 12 Sep 2019 22:29:51 +0000</pubDate><guid>https://feld.com/archives/2019/09/book-the-bookish-life-of-nina-hill/</guid><description>Amy and I arrived in Homer this evening for some time in a different place. We are TV-free up here, so that means, well, books. She fell asleep early so</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><img loading="lazy" src="/archives/2019/09/book-the-bookish-life-of-nina-hill/Screen-Shot-2019-09-12-at-8.06.16-PM.png"></p>
<p>The view from my living room in Homer, Alaska</p>
<p>Amy and I arrived in Homer this evening for some time in a different place. We are TV-free up here, so that means, well, books.</p>
<p>She fell asleep early so I finished off <em>The Bookish Life of Nina Hill</em> which I had started several weeks ago but got distracted and read a few other things. The distraction was more a function of being in Boulder, surrounded by physical books which I read, in contrast to being in Homer with my Kindle, where I simply picked up on the last thing I had been reading.</p>
<p>This was a fun book. The protagonist, Nina, loves books, schedules “nothing” for Thursday nights so she can go home and read, and works in a bookstore. While she gets along with people, her favorite thing in the world is to be home alone reading a book. Sound like someone you know?</p>
<p>It covers Los Angeles, books, romance, endless book and movie references, trivia quiz competitions, books, a cat named Phil, a recently discovered family, and David Hasselhoff. Like good contemporary fiction, it moves quickly, the protagonist (Nina) is super-awesome-hilarious-complicated, and time disappears for a while and then suddenly the book ends.</p>
<p>But the backstory of the book is even more entertaining. The author, <a href="https://www.amazon.com/Abbi-Waxman/e/B06XHPCSNL/ref=dp_byline_cont_pop_ebooks_1" target="_blank" rel="noopener noreferrer">Abbi Waxman</a>
, shares the last name with <a href="https://www.linkedin.com/in/dwaxman/" target="_blank" rel="noopener noreferrer">David Waxman</a>
, who is a partner at <a href="https://tenoneten.net/" target="_blank" rel="noopener noreferrer">TenOneTen Ventures</a>
. Oh, and they are married. While I’ve never met Abbi, I’ve known David since the late 1990s when I was on the board of PeoplePC and he was a co-founder. Foundry is an LP in TenOneTen and it’s been fun to work with David again after a long hiatus.</p>
<p>I knew, somewhere in the back of my mind, that David’s wife, like my wife Amy, was a writer. It popped up a few times over the years, but it never stuck in my brain. Over the summer, when Amy and I were having dinner with Nick Grouf (David’s co-founder at PeoplePC) and <a href="https://www.linkedin.com/in/shana-eddy-grouf-35a9a856/" target="_blank" rel="noopener noreferrer">Shana Eddy</a>
, it came up again when one of Nick or Shana (I can’t remember which) recommended <em>The Bookish Life of Nina Hill</em>. Dots were again connected, and the circle now included Amy.</p>
<p>On the plane today, as Amy was reading my Kindle over my shoulder, she said “didn’t someone recommend that book to us?” which then prompted a fun conversation about Nick, Shawn, David, and the mysterious Abbi who I hope to someday meet.</p>
<p>While that backstory was merely a lame approximation of the fun tangling of characters in Abbi’s book, it seemed fitting to unroll it that way.</p>
<p>If you like fiction, books, Los Angeles, stories about interesting characters, and a few plot twists, go grab <em>The Bookish Life of Nina Hill</em>.</p>
<p>And, just like that, I’m off to bed …</p>
]]></content:encoded></item><item><title>Authors and Innovators Business Ideas Festival</title><link>https://feld.com/archives/2019/09/authors-and-innovators-business-ideas-festival/</link><pubDate>Wed, 11 Sep 2019 05:44:09 +0000</pubDate><guid>https://feld.com/archives/2019/09/authors-and-innovators-business-ideas-festival/</guid><description>I’m keynoting the Authors and Innovators Business Ideas Festival on 10/24/19 at the UMASS campus in Newton, MA. As a writer, I’m excited to see events like this happening. When</description><content:encoded><![CDATA[<div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p><a href="https://www.authorsinnovators.org" target="_blank" rel="noopener noreferrer"><img loading="lazy" src="/archives/2019/09/authors-and-innovators-business-ideas-festival/Screen-Shot-2019-09-09-at-8.18.40-AM.png"></a>
</p>
<p>I’m keynoting the <a href="https://www.authorsinnovators.org" target="_blank" rel="noopener noreferrer">Authors and Innovators Business Ideas Festival</a>
 on 10/24/19 at the UMASS campus in Newton, MA.</p>
<p>As a writer, I’m excited to see events like this happening. When I got the invite from <a href="http://galawpartners.com/people/lawrence-h-gennari/" target="_blank" rel="noopener noreferrer">Larry Gennari</a>
, I was delighted that it overlapped with a Wellesley College board meeting that Amy was attending. So, while we won’t be together (she’ll be in Wellesley and I’ll be in Newton), we’ll be near each other.</p>
<p><a href="https://www.authorsinnovators.org/register" target="_blank" rel="noopener noreferrer">The event is free so if it’s interesting to you, register here</a>
.</p>
<p>The other authors presenting are:</p>
<ul>
<li>Donna Hicks (Harvard Univesity): <em><a href="https://amzn.to/317S44j" target="_blank" rel="noopener noreferrer">Leading with Dignity</a>
</em></li>
<li>Gerald Kate (Boston College): <em><a href="https://amzn.to/302Rl2E" target="_blank" rel="noopener noreferrer">The Technology Fallacy</a>
</em></li>
<li>Dan Albert (Cox Automotive): <em><a href="https://amzn.to/317SrvJ" target="_blank" rel="noopener noreferrer">Are We There Yet?</a>
</em></li>
<li>Tom Davenport (Babson College): <em>The AI Advantage</em></li>
<li>Gary Pisano (Harvard Business School): <em>Creative Construction</em></li>
<li>Jonathan Gruber (MIT): <em>Jump-Starting America</em></li>
<li>Karen Mills (Harvard Business School): <em>Fintech, Small Business &amp; the American Dream</em></li>
<li>Jules Pieri (The Grommet): <em>How We Make Stuff Now</em></li>
</ul>
<p>I just bought all the books on Amazon so my Kindle is extra loaded up for my trip to Alaska at the end of the week.</p>
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