I loved this quote by Tristan Harris in the New York Magazine article The Internet Apologizes …

“We cannot afford the advertising business model. The price of free is actually too high. It is literally destroying our society, because it incentivizes automated systems that have these inherent flaws. Cambridge Analytica is the easiest way of explaining why that’s true. Because that wasn’t an abuse by a bad actor — that was the inherent platform. The problem with Facebook is Facebook.”

The article ends with a parallel quote from Tim Berners-Lee, creator of the World Wide Web

“The web that many connected to years ago is not what new users will find today. The fact that power is concentrated among so few companies has made it possible to weaponize the web at scale.”

I just read the article and all of the attached long-form interviews. I think my favorite, only because it’s so provocative, is the one with Roger McNamee titled ‘You Have a Persuasion Engine Unlike Any Created in History’

There are a few mentions of Zynga (which we were investors in) in the various article chain which caused me to reflect even more on the 2007 – 2010 time period when free-to-consumer (supported by advertising) was suddenly conflated with freemium (or free trials for enterprise software). The later (freemium) became a foundational part of the B2B SaaS business model, while the former became an extremely complex dance between digital advertising and user data.

Tristan’s quote “the price of free is actually too high” is important to consider. What is going on here (“free services”) is nothing new. The entire television industry was created on it (broadcast TV was free, supported by advertising, dating back well before I was born.) Nielsen ratings started for radio in the 1940s and TV in the 1950s. The idea of advertisers targeting users of free services based on data is, well, not new.

Propaganda is not new either. The etymology of the word from Wikipedia is entertaining in its own right.

“Propaganda is a modern Latin word, the gerundive form of propagare*, meaning to spread or to propagate, thus propaganda means that which is to be propagated.Originally this word derived from a new administrative body of the Catholic church (congregation) created in 1622, called the* Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or informally simply Propaganda. Its activity was aimed at “propagating” the Catholic faith in non-Catholic countries From the 1790s, the term began being used also to refer to propaganda in secular activities. The term began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere.”

So what? Why the fuss? A cynic would say something like “this is not what the hippy-techies of the 60s wanted.” True, that. But the arch of human society is littered with outcomes that diverge wildly from the intended actions. Just watch Game of Thrones or Homeland to get a feeling for that, unless you struggle with conflating fact and fiction, which seems less of a problem for many people every day based on the information we consume and regurgitate.

I think something more profound is going on here. We are getting a first taste of how difficult it is for a world in which humans and computers are intrinsically linked. Tristian’s punch line “The problem with Facebook is Facebook” hints at this. Is the problem the leadership of Facebook, the people of Facebook, the users of Facebook, the software of Facebook, the algorithms of Facebook, what people do with the data from Facebook, or something else. Just try to pull those apart and make sense of it.

I think this is a pivotal moment for humans. I’ve heard the cliche “the genie can’t be put back in the bottle” numerous times over the past few weeks. Any reader of Will and Ariel Durant know that the big transitions are hard to see when you are in them but easy to see with the benefit of decades of hindsight. This might be that moment of transition, where there is no going back to what was before.

We (the tech industry) like to label everything. I attribute the source of this desire and need to Regis McKenna although he may have just been the genius that amplified it.

The labels I dealt with early in my professional career (the 1980s) included micro computers, mini-computers, artificial intelligence, expert systems, neural networks, middleware, super computers, parallel computing, and killer app. Oh – and groovy. And music by Boston, Journey, Rush, Pink Floyd, and AC/DC.

When we invested in Fitbit in 2010, the phrase we used to describe the product was human instrumentation. If you read the original post, you’ll be amused by the lack of marketing language for what, in a few years, would evolve through labels like quantified self and wearables. And yes, I still call it human instrumentation (as a subset of human computer interaction), since that’s the part that is interesting to me.

BodyHacking and BioHacking and trendy labels for this. They’ve long been a favorite troupe of the sci-fi that I enjoy and are now regularly showing up in sci-fi movies. One of the annual conferences, BDYHAX, even has a description that fits with the notion of transhumanism.

BDYHAX is 3-day celebration of human enhancement, transhumanism, and biohacking. With a special focus on DIY healthcare and other body hacks, BDYHAX brings together industry experts, curious newcomers, and everyone else in between.

Mom / Dad – do these words skeeve you out? I’m betting they do. Or, at the minimum, you feel detached from them. It is, in this way, that I think the tech industry, with their labels, are doing humanity a great injustice on this topic.

Here are some common bodyhacks that we’ve been doing for a long time.

• IUD
• Glucose monitor
• Hip replacement
• Dental implant
• Tattoo
• Pacemaker

You get the idea.

I think part of the problem might be gender. Go read the following post by Kate Preston McAndrew titled Vagina, vagina, vagina.* (the subtitle is “Redesigning the pelvic exam experience“). Kate starts the post strong.

“Gender disparity is real, and traditionally, medical equipment designers have tended to have penises. That is problematic on a general level, but specifically, it means that problems that are specific to vaginas are often ignored or overlooked.”

I hadn’t connected this issue to the labels we use until I read the post. The post is outstanding, especially in the use of language and the unfolding of the thought process around the product. While reading it, I felt like I was in an alternate universe from the typical conversation I have about products. It was awesome.

Tech (hardware and software) is being interwoven into everything we do as a human species. To make this accessible to everyone, maybe we should start working a little harder on the words. More meaning, and less either (a) tech or (b) marketing. Ponder that all your cryptowarriors out there. Or members of any particular technology company mafia. And those of you in ecosystems.

What are you really trying to say?

Looking Glass, a Brooklyn-based company we recently led the Series A investment in, just released HoloPlayer One, the world’s first interactive lightfield development kit. This is a new interface that lets groups of people see and interact with floating 3D scenes without VR or AR headgear. While it’s an early release dev kit, it’s still as close to achieving the dream of the hologram shown in Blade Runner 2049 as I’ve seen.

This is relevant in my world because an investment theme we think a lot about is Human Computer Interaction. While it’s dangerous to try to predict the future, I think it’s a safe bet that in 20 years humans won’t be interacting with computers in the same way they are now. Amazon Echo is an example of one massive HCI shift that will impact our lives for years to come. Looking Glass is betting that another HCI shift will be related to how people interact with 3D content, like how a doctor will show a patient a CAT scan or how a 3D modeller will rig a Pixar character or design a rocket engine.

There are a lot of people who see this interface shift on the horizon with billions of dollars flowing into AR and VR companies evidence of this general interest. But what if there was a way to do it without the cost and constraints of a VR or AR headset.

The Looking Glass founders Shawn and Alex have been obsessed with chasing this dream since they were kids. Now they’re betting deeply against the headgear-based VR/AR trend by saying that holograms will be the next shift in human computer interaction. And they want fellow hologram hackers along for the ride.

I just got one (well, another one – we already have two HoloPlayer prototypes in the office with Structure Sensor scans of all the Foundry partners).

You can pre-order your Holoplayer dev kit here. Save $50 with code TOTHEFUTURE.

*He took his vorpal sword in hand:
**Long time the manxome foe he sought —
**So rested he by the Tumtum tree,
*And stood awhile in thought.

– from Lewis Carroll, Jabberwocky

Jabberwocky and the vorpal sword always makes me think of Princess Leia saying “Help me Obi-Wan Kenobi you’re my only hope.”

*One, two! One, two! And through and through
**The vorpal blade went snicker-snack!
**He left it dead, and with its head
*He went galumphing back.

I can almost see Obi-Wan swinging his lightsaber.

It delights me that we’ve invested in a company called Looking Glass who is making their own version of a vorpal sword.

Well, ok, it’s a volumetric display. But we’ll get there …

We’ve been investing in stuff around 3D since we started Foundry Group in 2007. Our first 3D-related investment was Oblong, which has reinvented the way we engage with computers (which we call infopresence) through the use of their 3D spatial operating system called g-speak and their collaboration product Mezzanine.

Well before the current generation of VR/AR/MR/XR/whateverR came about, we focused our attention and investing in the notion of a radical change in human computer interaction (HCI). We believed that in 2007 we were at the beginning of a 30+ year shift that would make the WIMP interface, which emerged in the early 1980s and was dominant in 2007, look and feel punch-card archaic in the future.

While we dig the moniker XR (for extended reality), we are much more interested in, well, reality. Our investments in 3D printing, first with MakerBot (the first successful consumer 3D printer) and now with Formlabs and Glowforge, cross the boundary between designing in 3D and making physical things. Our investment in Occipital has changed how we, and many others, think about 3D inputs and what to do with them. And life wouldn’t be much fun if you couldn’t play Rock Band in 3D, so Harmonix has you covered there.

So, why Looking Glass? After Stratasys acquired MakerBot for over $400m in 2013, we didn’t pay much attention to 3D printing for a few years. But, in 2015, when we invested in Glowforge, we realized that we had only begun to play out physical interaction with 3D. The industrial laser cutter market presented the same opportunity as the industrial 3D printer market, and hence our investment in the first 3D Laser Printer.

In 2016, when we invested in Formlabs, we had another insight that was reinforced by one of the ubiquitous Gartner Hype Cycle graphs. I think it speaks for itself.

We are now enjoying market leadership during the plateau of productivity.

One day, I was in Jeff Clavier’s office at SoftTech VC in San Francisco. He made me sit down with Shawn Frayne, the CEO of Looking Glass. Thirty minutes later, I called John Underkoffler, the CEO of Oblong, and said “John, I finally saw what you were trying to create with your holographic camera.”

Did I mention that John was one of the inventors, in 1990, of the holographic camera?

And, as a bonus, the physical camera, which for over 20 years lived in the basement of my close friend Warren Katz’s house, now lives in my Carriage House in Longmont. It’s in several pieces, but that’s a detail that some day John will remedy.

It was an easy decision to invest in Looking Glass.

*`Twas brillig, and the slithy toves
**Did gyre and gimble in the wabe;
**All mimsy were the borogoves,
*And the mome raths outgrabe.

It’s here. And you know you want it. You can buy just the Rock Band 4 software (if you have your old instruments) or, if you are like me and you’ve given your instruments away, you can buy a new full bundle of everything.

And, in case you missed it, Spark Capital joined us an investor last week with a few other long time friends in a $15 million round.

I originally invested in Harmonix as an angel investor in 1995. It’s rise was well chronicled in this awesome Inc. Magazine long form story titled Just Play. Basically, Harmonix tried to go out of business every year between 1995 and 2005 and just managed to fail at that, always coming up with a new revenue deal or a small amount of financing to stay alive before it became an overnight success in 2005 with the original launch of Guitar Hero.

MTV acquired the company in 2006 for $175m plus an earnout, which after a long “discussion” that ended in 2013, resulted in a total purchase price over $700m. MTV decided to get out of the video game business in 2010 and sold the company back to the founders (Alex and Eran) and a small investor group.

In 2013 Alex and Eran asked me to join their board. We arranged a financing that made sense for both parties so Foundry Group could invest. Harmonix is easily the most accomplished video game company in the world around music and rhythm games and with the eventual, and long awaited emergence of VR, I can think of no better company around our HCI theme to work with. Spark Capital, which was one of the original investors in Occulus, agrees, which makes me very happy.

Rock Band 4 is now out. In states like Colorado where a certain substance is now legal, I expect we’ll have a new marketing tie in. In the rest of the world, let me just suggest that having played the new game, you’ll want to get a copy and dust off your old equipment.

And get ready for some stuff that is just going to blow your mind – now and over the next 12 months – from my friends at Harmonix in Boston.

When we were approached with an investment opportunity by Matt Van Horn and Nikhil Bhogal in 2014, they started with a single, lighthearted but thought-provoking question:

Why does your kitchen look the same as Don Draper’s?

There has been little significant innovation in how we prepare and cook food at home since the microwave oven. In recent years, we’ve been delighted by in-home products like those from Nest and Sonos which have tested the waters of the connected home market and proven that it’s there.

My TV, thermostat, light system, security cameras, and even my 3D Printer is a delight to use. But what about the kitchen? Amy and I continue to complain to each other about how miserable the user interfaces are on the very expensive stuff in our kitchen and the blinking 12:00 on my super high end Miele oven crushed my soul recently. Each year we expect to see something amazing at CES only to encounter proof of concepts from large companies that George Jetson wouldn’t even be happy using.

When we met with Matt and Nikhil a year ago, they gave us a vision for what could be done in the kitchen around the notion of the connected home. Their vision has come to life with their first product – the June Intelligent Oven, a computer-based powerful and easy-to-use countertop oven.

This thing works like magic. Except, of course, there is no magic involved, just computers and software and an awesome oven. Some of the biggest brains in hardware and software (from teams like Apple, Google, Facebook, Nest, and GoPro) as well as product designers and chefs, joined forces in a house in San Francisco and worked in stealth for a year. This week they are showing the world the June Oven.

You can pre-order to save a spot in line and they have a referral program to help you and your friends shave a little money off, but I’ll let you read more about that on their site. Also, use the promocode BRADFELD to get an additional $100 off the final shipping order.

This team is fearless*.* They put a camera in a box that heats to 450 degrees fahrenheit and made it safe to touch. It recognizes the mostly commonly cooked food you put in it and automatically configures itself. The cooking process is live streamed so you can watch and control the oven from the couch.

It’s just awesome to see it all come together. I just pre-ordered two of them. Join me in the fun.

I did a really fun hour long interview with Nikola Danaylov – who goes by Socrates – on the Singularity Weblog. We covered a wide range of topics around humans, machines, the singularity, where technology is going, and some philosophy around the human race and it’s inevitable Cylon future.

This was one of the more stimulating set of questions I’ve had to address recently. My fundamental message – “be optimistic.” Enjoy!

On Saturday, I read the final draft of a magnificent book by David Rose. The book is titled Enchanted Objects: Design, Human Desire and the Internet of Things.

I’ve known David for many years. I was a huge fan and an early customer, but not an investor, in one of his companies (Ambient Devices) and we share a lot of friends and colleagues from MIT and the Media Lab. I was happy to be asked to blurb his book and then absolutely delighted with the book. It captured so many things that I’ve been thinking about and working on in a brilliantly done 300 page manuscript.

The basic premise of the book is that ultimately we want “enchanted objects”, not “glass slabs” to interact with. Our current state of the art (iMacs, iPhones, Android stuff, Windows tablets, increasing large TV screens) are all glass slabs. The concept of the “Internet of Things” introduces the idea of any device being internet connected, which is powerful, but enchanted objects take it one step further.

Now, the irony of it is that I read David’s book on a glass slab (my Kindle Fire, which is currently my favorite reading device.) But page after page jumped out at me with assertions that I agreed with, examples that were right, or puzzle pieces that I hadn’t quite put together yet.

And then on Saturday night it all hit home for me with a real life example. I was lying on the couch reading another book on my Kindle Fire at about 10pm. I heard a chirp. I tried to suppress it at first, but after I heard the second one I knew it was the dreaded chirp of my smoke detector. I continued to try to deny reality, but a few chirps later Amy walked into the room (she had already gone to bed) and said “do you hear what I hear?” Brooks the Wonder Dog was already having a spaz attack.

I got up on a chair and pulled the smoke alarm off the ceiling. I took out the 9V battery and was subject to a very loud beep. We scavenged around for 9V batteries in our condo. We found about 200 AAs and 100 AAAs but no 9Vs. Chirp chirp. We bundled up (it was 2 degrees out) and walked down the street to the Circle K to buy a 9V battery. They only had AAs. We walked back home, got in the car (with Brooks, who was now a complete mess from all the beeping) and drove to King Soopers. This time we got about 20 9Vs. We got home and I got back on the chair and wrestled with the battery holder. After the new battery was in the beeping continued. Out of frustration, I hit the “Test” button, heard a very loud extended beep, and then silence. At least from that smoke alarm.

Chirp. It turns out that I changed the battery in the wrong one. The one that was chirping was in another room. This one was too high for a chair, which resulted in us having to go into our storage cage in the condo basement and get a ladder. There was a padlock on our cage – fortunately the four digit code was one of the ones that everyone in the world who knows us knows. Eventually, with the ladder, the new batteries, and some effort I got the chirping to stop.

We have those fancy white smoke alarms that are wired directly into the power of the house. I have no idea why they even need a battery. The first thing they do when they want your attention is to make an unbelievably obnoxious noise. Then, they are about as hard as humanly possible to silence. They generate one emotion – anger.

Not an enchanted object.

In comparison, Nest is trying to make an enchanted object our of their new smoke detector product. After reading the Amazon reviews, I realize this is an all or nothing proposition and after spending $30 on 9V batteries and then changing all of the ones in the existing smoke detectors I don’t feel like spending $550 to replace the four smoke detectors in my condo. Plus, the one I want – the wired one – isn’t in stock. So I’ll wait one product cycle, or at least until the beeping crushes my soul again.

We’ve got a bunch of investments in our human computer interaction them that aspire to be enchanted objects including Fitbit, Modular Robotics, LittleBits, Orbotix, and Sifteo. I’m going to start using David’s great phrase “enchanted objects” to describe what I’m looking for in this area. And while I’ll continue to invest in many things that improve our glass slab world, I believe that the future is enchanted objects.

We recently invested in littleBits. It’s another of our investments that traces its roots to the MIT Media Lab. It’s also another investment we are making with our friends from True Ventures. It’s another one that mixes hardware and software in a delightful way that is part of our human computer interaction theme. And yet another investment in New York.

But it’s the first company we’ve invested in that did a promotional video for their product (the Synth Kit) with Reggie Watts.

Ayah Bdeir, the CEO of littleBits, has blown my mind with her vision of where she is going to take this company. Phase 1 of littleBits was, in the company’s words, creating a “library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun.” Today there are over 50 different bits that you can buy right now, individually or bundled in different kits.

This, by itself, is awesome. But the next phase of where Ayah is taking the company is just awesome. And, as a result, I predict you will have some littleBits somewhere in your world before you realize it. And, since Thanksgiving is just around the corner, we’ve got a kit to make a programmable lazy susan for your table if you need one.

Remember, the machines have already taken over. Get on board if you want to be able to play with them.

This is a picture of me completely and unapologetically engrossed in a game of Space Invaders on a VIC 20. Here’s an early commercial for it, featuring the one and only William Shatner.

Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Attendees include founders of local startups, the Dean of the College of Arts and Sciences of the University of Colorado, students that are interested in computing history, and a few other friends. The vibe was electric – not because there were any open wires from the machines – because this was truly a venue and a topic that is a strong intersection between the university and the local tech scene.

Recently, Amy and I underwrote the Human Computer Interaction lab at Wellesley University. We did so not only because we believe in facilitating STEM and IT education for young women, but also because we both have a very personal relationship to the university and to the lab. Amy, on a weekly basis, speaks to the impact that Wellesley has on her life. I, obviously, did not attend Wellesley but I have a very similar story. My interest in technology came from tinkering with computers, machines, and software in the late 1970s and early 1980s, just like the collection that is curated by the MAL.

Because of this, Amy and I decided to provide a financial gift to the MAL as well as my entire personal computer collection which included an Apple II (as well as a bunch of software for it), a Compaq Portable (the original one – that looks like a sewing machine), an Apple Lisa, a NeXT Cube, and my Altair personal computer.

Being surrounded by these machines just makes me happy. There is a sense of joy to be had from the humming of the hard drives, the creaking of 30-year old space bars, and squinting at the less than retina displays. While walking back to my condo from the lab, I think I pinned down what makes me so happy while I’m in the lab. An anachronistic experience with these machines are: (1) a reminder of how far we have come with computing, (2) a reminder to never take computing for granted – it’s shocking what the label “portable computer” was applied to in 1990, and (3) a perspective of how much further we can innovate.

My first real computer was an Apple II. I now spend the day in front of an iMac, a MacBook Air, and an iPhone. When I ponder this, I wonder what I’ll be using in 2040? The experience of the lab is one of true technological perspective and those moments of retrospection make me happy.

In addition, I’m totally blown away by what the MAL director, Lori Emerson, and her small team has pulled off with zero funding. The machines at MAL are alive, working, and in remarkably good shape. Lori, who teaches English full time at CU Boulder, has created a remarkable computer history museum.

Amy and I decided to adopt MAL, and the idea of building a long term computer history museum in Boulder, as one of our new projects. My partner Jason Mendelson quickly contributed to it. If you are up for helping us ramp this up, there are three things you can do to help.

1. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab).

2. Contribute old hardware and software, especially stuff that is sitting in your basement.

3. Offer to volunteer to help get stuff set up and working.

If you are interested in helping, just reach out to me or Lori Emerson.

Amy and I just underwrote the renovation of Wellesley College’s new Human-Computer Interaction Lab. The picture above is a screen capture of the Wellesley College home page today (called their “Daily Shot” – they change the home page photo every day) with a photo from yesterday when Amy did the ribbon cutting on the HCI Lab.

Amy went to Wellesley (graduated in 1988) and she regularly describes it as a life changing experience. She’s on the Wellesley College Board of Trustees and is in Boston this week for a board meeting (which means I’m on dog walking duty every day.) I’m incredibly proud of her involvement with Wellesley and it’s easy to support the college, as I think it’s an amazing place.

The Wellesley HCI Lab also intersects with my deep commitment to getting more women engaged in computing. As many of you know, I’m chair of National Center for Women & Information Technology. When Amy asked if I was open to underwriting the renovation, the answer was an emphatic yes!

I’m at a Dev Ops conference today being put on by JumpCloud (I’m an investor) and SoftLayer. It’s unambiguous in my mind that the machines are rapidly taking over. As humans, we need to make it easy for anyone who is interested to get involved in human-computer interaction, as our future will be an integrated “human-computer” one. This is just another step in us supporting this, and I’m psyched to help out in the context of Wellesley.

Amy – and Wellesley – y’all are awesome.

My partner Jason Mendelson sent me a five minute video from Wired that shows how a Telsa Model S is built. I watched from my condo in downtown Boulder as the sun was coming up and thought some of the images were as beautiful a dance as I’ve ever seen. The factory has 160 robots and 3000 humans and it’s just remarkable to watch the machines do their thing.

As I watched a few of the robots near the end, I thought about the level of software that is required for them to do what they do. And it blew my mind. And then I thought about the interplay between the humans and machines. The humans built and programmed the machines which work side by side with the humans building machines that transport humans.

Things are accelerating fast. The way we think about machines, humans, and the way the interact with each other is going to be radically different in 20 years.

One of the places new approaches to human-computer interaction plays out is with video games. One company – Harmonix – has been working on this for 18 years.

Harmonix, which is best known for Rock Band, is also the developer of three massive video game franchises. The first, Guitar Hero, was the result of almost a decade of experimentation that resulted in the first enormous hit in the music genre in the US. Virtually everyone I know remembers the first time they picked up a plastic guitar and played their first licks on Guitar Hero. Two years later, Rock Band followed, taking the music genre up to a new level, and being a magnificent example of a game that suddenly absorbed everyone in the room into it. Their more recent hit, Dance Central, demonstrated how powerfully absorbing a human-based interface could be, especially when combined with music, and is the top-selling dance game franchise for the Microsoft Kinect.

Last fall, Alex Rigopulos and his partner Eran Egozy showed me the three new games they were working on. Each addressed a different HCI paradigm. Each was stunningly envisioned. And each was magic, even in its rough form. Earlier this year I saw each game again, in a more advanced form. And I was completely and totally blown away – literally bouncing in my seat as I saw them demoed.

So – when Alex and Eran asked me if I’d join their board and help them with this part of their journey, I happily said yes. It’s an honor to be working with two entrepreneurs who are so incredibly passionate and dedicated to their craft. They’ve built, over a long period of time, a team that has created magical games not just once, but again and again. And they continue to push the boundaries of human-computer interaction in a way that impacts millions of people.

I look forward to helping them in whatever way I can.

Orbotix just released a new version of the Sphero firmware. This is a fundamental part of our thesis around “software wrapped in plastic” – we love investing in physical products that have a huge, and ever improving, software layer. The first version of the Sphero hardware just got a brain transplant and the guys at Orbotix do a brilliant job of showing what the difference is.

Even if you aren’t into Sphero, this is a video worthwhile watching to understand what we mean as investors when we talk about software wrapped in plastic (like our investments in Fitbit, Sifteo, and Modular Robotics.)

When I look at my little friend Sphero, I feel a connection to him that is special. It’s like my Fitbit – it feels like an extension of me. I have a physical connection with the Fitbit (it’s an organ that tracks and displays data I produce). I have an emotional connection with Sphero (it’s a friend I love to have around and play with.) The cross-over between human and machine is tangible with each of these products, and we are only at the very beginning of the arc with them.

I love this stuff. If you are working on a product that is software wrapped in plastic, tell me how to get my hands on it.

As the endless stream of emails, tweets, and news comes at me, I find myself going deeper on some things while trying to shed others. I’ve been noticing an increasing amount of what I consider to be noise in the system – lots of drama that has nothing to do with innovation, creating great companies, or doing things that matter. I expect this noise will increase for a while as it always does whenever enthusiasm for startups and entrepreneurship increases. When that happens, I’ve learned that I need to go even deeper into the things I care about.

My best way of categorizing this is to pay attention to what I’m currently obsessed about and use that to guide my thinking and exploration. This weekend, as I was finally catching up after the last two weeks, I found myself easily saying no to a wide variety of things that – while potentially interesting – didn’t appeal to me at all. I took a break, grabbed a piece of paper, and scribbled down a list of things I was obsessed about. I didn’t think – I just wrote. Here’s the list.

• Startup communities
• Hci
• Human instrumentation
• 3d printing
• User generated content
• Integration between things that make them better
• Total disruption of norms

If you are a regular reader of this blog, I expect none of these are a surprise to you. When I reflect on the investments I’m most involved in, including Oblong, Fitbit, MakerBot, Cheezburger, Orbotix, MobileDay, Occipital, BigDoor, Yesware, Gnip, and a new investment that should close today, they all fit somewhere on the list. And when I think of TechStars, it touches on the first (startup communities) and the last (total disruption of norms).

I expect I’ll go much deeper on these over the balance of 2012. There are many other companies in the Foundry Group portfolio that fit along these lines, especially when I think about the last two. Ultimately, I’m fascinated about stuff that “glues things today” while “destroying the status quo.”

What are you obsessed about? And are you spending all of your time on it?

I believe that science fiction is reality catching up to the future. Others say that science fact is the science fiction of the past. Regardless, the gap between science fact and science fiction is fascinating to me, especially as it applies to computers.

My partners and I spend time at CES each year along with a bunch of the founders from different companies we’ve invested in due to our human computer interaction theme. In addition to a great way to start the year together, it gives us a chance to observe how the broad technology industry, especially on the consumer electronics side, is trying to catch up to the future.

We are investors in Oblong, a company who’s co-founder (John Underkoffler) envisions much of the future we are currently experiencing when he created the science and tech behind the movie Minority Report. Oblong’s CEO, Kwin Kramer, wandered the floor of CES with this lens on and had some great observations which he shares with you below.

Looking back at last year’s CES through the greasy lens of this year’s visit to Vegas, three trends have accelerated: tablets, television apps platforms, and new kinds of input.

I gloss these as “Apple’s influence continuing to broaden”, “a shift from devices to ecosystems,” and “the death of the remote control.”

Really, the first two trends have merged together. The iPod, iPhone, and iPad, along with iTunes, AirPlay, and FaceTime, have profoundly influenced our collective expectations.

All of the television manufacturers are now showing “smart” TV prototypes. “Smart” means some combination of apps, content purchases, video streaming, video conferencing, web browsing, new remote controls, control from phones and tablets, moving content around between devices, screen sharing between devices, home “cloud”, face recognition, voice control, and gestural input.

Samsung showed the most complete bundle of “smart” features at the show this year and is planning to ship a new flagship television line that boasts both voice and gesture recognition.

This is good stuff. The overall interaction experience may or may not be ready for the mythical “average user”, but the features work. (An analogy: talking and waving at these TVs feels like using a first-generation PalmPilot, not a first-generation iPhone. But the PalmPilot was a hugely successful and category changing product.)

The Samsung TVs use a two-dimensional camera, not a depth sensor. As a result, gestural navigation is built entirely around hand motion in X and Y and open-hand/grab transitions. The tracking volume is roughly the 30 degree field of view of the camera between eight feet and fifteen feet from the display.

Stepping back and filtering out the general CES clamor, what we’re seeing is the continuing, but still slow, coming to pass of the technology premises on which we founded Oblong: pixels available in more and more form factors, always-on network connections to a profusion of computing devices, and sensors that make it possible to build radically better input modalities.

Interestingly, there are actually fewer gestural input demos on display at CES this year than there were last year. Toshiba, Panasonic and Sony, for example, weren’t showing gesture control of TVs. But it’s safe to assume that all of these companies continue to do R&D into gestural input in particular, and new user experiences in general.

PrimeSense has made good progress, too. They’ve taken an open-hand/grab approach that’s broadly similar to Samsung’s, but with good use of the Z dimension in addition. The selection transitions, along with push, pull and inertial side-scroll, feel solid.

Besides the television, the other interesting locus of new UI design at CES is the car dashboard. Mercedes showed off a new in-car interface driven partly by free-space gestures. And Ford, Kia, Cadillac, Mercedes and Audi all have really nice products and prototypes and employ passionate HMI people.

For those of us who pay a lot of attention to sensors, the automotive market is always interesting. Historically, adoption in cars has been one important way that new hardware gets to mass-market economies of scale.

The general consumer imaging market continues to amaze me, though. Year-over-year progress in resolution, frame rate, dynamic range and cost continues unabated.

JVC is showing a 4k video camera that will retail for $5,000. And the new cameras (and lenses) from Nikon and Canon are stunning. There’s no such thing anymore as “professional” equipment in music production, photography or film. You can charge all the gear you need for recording an album, or making a feature-length film, on a credit card.

Similarly, the energy around the MakerBot booth was incredibly fun to see. Fab and prototyping capabilities are clearly on the same downward-sloping, creativity-enabling, curve as cameras and studio gear. I want a replicator!

And, of course, I should say that Oblong is hiring. We think the evolution of the multi-device, multi-screen, multi-user future is amazingly interesting. We’re helping to invent that future and we’re always looking for hackers, program managers, and experienced engineering leads.

If you follow our investments, you know that one of our core themes is Human Computer Interaction. The premise behind this theme is that the way humans interact with computers 20 years from now will make the way we interact with them today look silly. We’ve made a number of investments in this area with recent ones including Fitbit, Sifteo, Orbotix, Occipital, and MakerBot.

Last week Bloomberg did a nice short piece on Sifteo. I’m always intrigued on how mainstream media presents new innovations like Sifteo in a five minute segment. It’s hard to get it right – there’s a mixture of documentary, interview, usage of the product, and explanation of why it matters, all crammed into a few minutes combined with some cuts of the company, founders, and some event (in this case a launch event.)

I find the Sifteo product – and the Sifteo founders – to be amazing. They have a lot of the same characteristics of the other founders of the companies in our HCI theme – incredibly smart, creative, and inventive technologists who are obsessed with a particular thing at the boundary of the interaction between humans and computers.

We know that these are risky investments – that’s why we make them. As we’ve already seen with companies like Oblong and Fitbit it’s possible to create a company based on an entirely new way of addressing an old problem, product, or experience with a radically different approach to the use, or introduction, of technology. Having played extensively with the beta version of the Sifteo product, I’m optimistic that they are on this path.

If this intrigues you, order a set of Sifteo Cubes today (it has just started shipping.) In the mean time, enjoy the video, and our effort to help fund the entrepreneurs who are trying to change the way humans and computers interact with each other.

Orbotix, one of our investments (and a TechStars Boulder 2010 company) is looking for an iOS and an Android developer.

If you don’t know Orbotix, they make Sphero, the robotic ball you control with your smartphone. And if you you wonder why you should care, take a look at Sphero on his chariot being driven by Paul Berberian (Orbotix CEO) while running Facetime.

I got the following note from Adam Wilson, the co-founder of Orbotix – if you fit this description email jobs@orbotix.com

We are looking for two new full time positions to fill as soon as possible.  We need talented iOS and Android Developers that are not afraid of a little hard work and a little hardware!  You must have an imagination. No previous robotics experience necessary but it doesn’t hurt.  We want someone that can help make an API, low level protocols, implement games and work on other research and development tasks for Sphero.  We expect some level of gaming history and previous experience in the field. There are online Leaderboards and some side tasks include coding up demonstration apps for our numerous interviews, conventions and for fun!  We pay well, have plenty of food and beverage stocked including beer, redbull and the famous hot-pockets, are in downtown Boulder and literally play with robots all day/night long.  Read our full jobs posting at https://www.orbotix.com/jobs/ for more info.  Take a chance…. email me at jobs@orbotix.com.

If you are a VC and interested in human computer interaction and you aren’t going to Blur, you’re about to miss the most important and interesting HCI event of the year.

If you are an entrepreneur working on something HCI related, you are also missing out if you don’t come to Blur. I’ll be there as will my three partners at Foundry Group. We will be fully engaged for two days in one of our favorite themes that has spawned investments like Oblong, Fitbit, Organic Motion, Sifteo and Orbotix.

In case you wonder how a conference like Blur can impact the trajectory of a young company, just take a look at the backstory of how we (Foundry Group) ended up meeting and investing in Gist. TA McCann, Gist’s CEO, came to Defrag (another conference like Blur that Eric Norlin runs and we participate in), hunted me down, and took me for a few runs. TA got me hooked on the product and a few months later we lead the Series A financing with Vulcan. This particular story has a very happy ending as RIM acquired Gist yesterday for an amount that put big smiles on everyone’s faces.

The agenda at Blur is awesome. Eric Norlin is an absolute master at putting on highly relevant conferences around a theme (his other two are Defrag and Glue.) Once again my friends at the Kauffman Foundation have provided some great scholarships for Blur and – like all of Eric’s conferences – there will be lots of time for people to spent together talking about and playing with the great stuff they are working on.

Oh – and for anyone tired of winter, it’s in Orlando. Sign up and come hang out with me, my partners, and a bunch of amazing HCI stuff for two days next week.

Several of the companies we’ve invested in are launching products at CES this year.  The first one up is Sifteo.  Today, Sifteo launched and you can preorder Siftables as part of their early access program.

You may be familiar with them from a well known TED Talk that co-founder David Merrill did in 2009.

Or maybe the recent TEDxMonterey Talk that David did earlier this year with a more in-depth demo.

We invested in Sifteo in May 2010 along with our friends from True Ventures.  Sifteo is another HCI investment with its roots in the MIT Media Lab, joining Oblong and EmSense in this part of our portfolio.  If you are at CES, check them out in North – 3317A.