<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Ideo on Feld Thoughts</title><link>https://feld.com/tags/ideo/</link><description>Recent content in Ideo on Feld Thoughts</description><image><title>Feld Thoughts</title><url>https://feld.com/og-default.png</url><link>https://feld.com/og-default.png</link></image><generator>Hugo -- 0.163.0</generator><language>en-us</language><lastBuildDate>Sat, 17 Jan 2009 13:02:54 +0000</lastBuildDate><atom:link href="https://feld.com/tags/ideo/index.xml" rel="self" type="application/rss+xml"/><item><title>IDEO Redesigns the Bug in the Open</title><link>https://feld.com/archives/2009/01/ideo-redesigns-the-bug-in-the-open/</link><pubDate>Sat, 17 Jan 2009 13:02:54 +0000</pubDate><guid>https://feld.com/archives/2009/01/ideo-redesigns-the-bug-in-the-open/</guid><description>I’m an investor in Bug Labs (personally, not through our funds).  When I first met with Peter Semmelhack, the CEO, on an introduction from Fred Wilson (the lead investor) I</description><content:encoded><![CDATA[<table cellpadding="0" cellspacing="0" border="0" width="600" align="center" style="max-width:600px;width:100%;margin:0 auto;"><tr><td><div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>I’m an investor in <a href="https://buglabs.net/" target="_blank" rel="noopener noreferrer">Bug Labs</a> (personally, not through our funds).  When I first met with Peter Semmelhack, the CEO, on an introduction from Fred Wilson (the lead investor) I immediately got it.  After about 15 minutes, I said to Peter something to the effect of “ah – today’s version of the <a href="https://en.wikipedia.org/wiki/Heathkit" target="_blank" rel="noopener noreferrer">Healthkit</a>.” </p>
<p>Peter’s vision was that in addition to being a completely open source hardware product that allows you to prototype any consumer electronics device (or – more simply – any “electronic gadget”), all the software and design would be “open.”</p>
<p>Bug has just announced that they will be working with IDEO to redesign the user interaction of the product out in the open.  This is more than an open source software project – it’s actually a <a href="https://www.avc.com/a_vc/2009/01/redesigning-a-u.html" target="_blank" rel="noopener noreferrer">public hardware UI redesign that involves anyone in the Bug community</a>.</p>
<p>I love the notion of the <em>open source hardware movement</em> as it is completely in line with the Ph.D. research I did at MIT under <a href="https://web.mit.edu/evhippel/www/" target="_blank" rel="noopener noreferrer">Eric von Hippel</a>.  Bug Labs agrees and actually created the BUGvonHippel module to honor Eric!</p>
<p>If you want to participate (or just play along at home) hop on the Bug Blog, Bug Community, and the IDEO blog.</p>
</td></tr></table>]]></content:encoded></item></channel></rss>