<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Video Games on Feld Thoughts</title><link>https://feld.com/tags/video-games/</link><description>Recent content in Video Games on Feld Thoughts</description><image><title>Feld Thoughts</title><url>https://feld.com/og-default.png</url><link>https://feld.com/og-default.png</link></image><generator>Hugo -- 0.163.0</generator><language>en-us</language><lastBuildDate>Tue, 26 Mar 2013 06:42:55 +0000</lastBuildDate><atom:link href="https://feld.com/tags/video-games/index.xml" rel="self" type="application/rss+xml"/><item><title>The Amazing Magic of Harmonix</title><link>https://feld.com/archives/2013/03/the-amazing-magic-of-harmonix/</link><pubDate>Tue, 26 Mar 2013 06:42:55 +0000</pubDate><guid>https://feld.com/archives/2013/03/the-amazing-magic-of-harmonix/</guid><description>One of the places new approaches to human-computer interaction plays out is with video games. One company – Harmonix – has been working on this for 18 years. Harmonix, which</description><content:encoded><![CDATA[<table cellpadding="0" cellspacing="0" border="0" width="600" align="center" style="max-width:600px;width:100%;margin:0 auto;"><tr><td><div style="text-align:center;margin-bottom:24px;"><a href="https://feld.com" style="display:inline-block;"><img src="https://feld.com/images/email-header.png" alt="Feld Thoughts" width="600" style="max-width:100%;display:block;border:0;" /></a></div><p>One of the places new approaches to human-computer interaction plays out is with video games. One company – <a href="https://www.harmonixmusic.com/" target="_blank" rel="noopener noreferrer">Harmonix</a> – has been working on this for 18 years.</p>
<p>Harmonix, which is best known for Rock Band, is also the developer of three massive video game franchises. The first, Guitar Hero, was the result of almost a decade of experimentation that resulted in the first enormous hit in the music genre in the US. Virtually everyone I know remembers the first time they picked up a plastic guitar and played their first licks on Guitar Hero. Two years later, Rock Band followed, taking the music genre up to a new level, and being a magnificent example of a game that suddenly absorbed everyone in the room into it. Their more recent hit, Dance Central, demonstrated how powerfully absorbing a human-based interface could be, especially when combined with music, and is the top-selling dance game franchise for the Microsoft Kinect.</p>
<p>Last fall, Alex Rigopulos and his partner Eran Egozy showed me the three new games they were working on. Each addressed a different <a href="https://www.foundrygroup.com/2008/03/theme-human-computer-interaction-hci/" target="_blank" rel="noopener noreferrer">HCI paradigm</a>. Each was stunningly envisioned. And each was magic, even in its rough form. Earlier this year I saw each game again, in a more advanced form. And I was completely and totally blown away – literally bouncing in my seat as I saw them demoed.</p>
<p>So – when Alex and Eran asked me if I’d join their board and help them with this part of their journey, I happily said yes. It’s an honor to be working with two entrepreneurs who are so incredibly passionate and dedicated to their craft. They’ve built, over a long period of time, a team that has created magical games not just once, but again and again. And they continue to push the boundaries of human-computer interaction in a way that impacts millions of people.</p>
<p>I look forward to helping them in whatever way I can.</p>
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