My Smart Phone Is No Longer Working For Me

I spent two weeks without my iPhone. I was completely off the grid for the first week but then spent the second week online, on my MacBook Air and Kindle, but no iPhone. I got home on Sunday and have had my iPhone turned on the past few days. I’ve used it as a phone, but I’ve largely stayed off of the web, email, and twitter with it. Instead, I’m only done this when I’m in front of my computer. I played around a little with the new Gmail iPhone app (which I like) but I’ve been limiting my email to “intentional time” – early in the morning, late at night, and when I have catch up time in between things.

I don’t miss my iPhone at all. It sits in my pocket most of the time. Every now and then I hop on a phone call and do a conference call with MobileDay. I used it for a map. I checked my calendar a few times.

Yesterday, it occurred to me that I was much more mentally engaged throughout the day in the stuff going on (I had a typically packed day). I had dinner with my brother at night. No phones were on the table, no checking in to Foursquare, no quick scanning of Twitter in the bathroom while peeing. When I got home, I hung out with Amy – no email. This morning, I just spent an hour and went through the 200 emails that had piled up since 5:30pm when I’d last checked my email. My inbox is empty.

There’s some magic peace that comes over me when I’m not constantly looking at my iPhone. I really noticed it after two weeks of not doing it. After a few days of withdrawal, the calm appears. My brain is no longer jangly, the dopamine effect of “hey – another email, another tweet” goes away, and I actually am much faster at processing whatever I’ve got on a 27″ screen than on a little tiny thing that my v47 eyes are struggling to read.

Now, I’d love for there to be a way for me to know about high priority interrupts – things that actually are urgent. But my iPhone doesn’t do this at all in any discernable way. There are too many different channels to reach me and they aren’t effectively conditioned – I either have to open them up to everyone (e.g. txtmsg via my phone number) or convince people to use a specific piece of software – many, such as Glassboard – which are very good, but do require intentional behavior on both sides.

I’m suddenly questioning the “mobile first” strategy. Fred Wilson just had two posts about this – yesterday’s (Rethinking Mobile First) and today’s (A Blog Post Written On The Mobile Web). He’s coming at this from a different perspective, but it’s an interesting meme and thought process.

I don’t actually care about the hardware much – it’s going to evolve very rapidly. As is my way, I’m completely focused on the software. And I think the software is badly lacking on many dimensions. Since so much of the software is happening on the backend / in the cloud, we have the potential for radically better user interaction. But we are far from it.

Fred talks in his second post about living in the future. My future, five years from now, has my “compute infrastructure” integrated into my glasses. I no longer have a smart phone – I simply have glasses. I have no idea if I carry a device around in my pocket or have an implant, nor do I care. Again, the hardware will happen. But I don’t want to live my life having all my emails appears in my glasses. And I especially don’t want a tiny keyboard that I can barely see anymore being my input device.

I don’t know the answer here so I’m going to run a bunch of experiments for v47 of me. I’ll spend some months, like this one, with email turned off on my phone. I’m going to dig deeper into “cross channel” software that helps me deal with the flow of information. I may hack together a few things to help me manage it. And I’m continuing to shove more and more communication online – via email or videoconferencing – and away from the phone in the first place.

What’s missing is my control center. I’ve been looking for it for a while and never found anything that’s close, so I end up with a manual control center in my browser. Maybe I’ll stumble upon it – finally – this year. Or maybe I’ll create it. Either way, my smart phone is officially not working for me anymore.

  • Wow… lots of sentiment around questioning mobile’s effectiveness. Where’s Scoble at?

  • I have two cell phones. One is a droid maxx hd, one is an old Nokia feature phone. Google voice rings them both. If I want to focus, be it meetings or dinner with my wife, or adventures with the kids, I take the Nokia and leave the smartphone at home.

    • That is a great idea. Do you keep a separate number for work vs personal? Or are you okay with receiving work calls on your Nokia while at dinner with your family?

      • @FakeBradFeld

        Use Google Voice as your work number and the real cell phone number for personal. When you don’t want to be interrupted by work you just click Do Not Disturb in GV – easy. I just use one phone, not two like Erik, 2 is not necessary, I think.

        • I don’t want the distracting phone with me. It is not the calls that are the problem. It is me checking my email.

          • My problem is checking email also. I rarely get phone calls so that’s not a problem for me.

          • “I rarely get phone calls…”

            twilio sdk + 10 mins + we can fix that

          • No thank you.

          • It’s a limited time offer.

          • But that’s a ‘you’ issue. Most of the time the distractions that people blame on technology are really themselves not deciding to control things. The phone isn’t distracting you… you’re letting yourself be distracted by the phone.

          • JamesWagar

            I do pretty much the same thing. I have my setup configured so that if people call my iPhone number and it isn’t on, the call will be forwarded to my dumbPhone. So, whether someone uses my GV number or not, I’m covered.

            I posted the link to my setup below.

      • I use the call filtering tools in google votive extensively.

  • I couldn’t agree more with your post. For a consumer focus, mobile first may be viable, but from an enterprise, or from a personal productivity perspective, it is quite interrupting. I noticed the same change of usage with my iPhone when going off the grid for a couple of weeks earlier this year. It has not changed since and I feel more freedom when not being ubiquitiously hooked on it. Command and control center: Unified Inbox – we made huge changes to accomodate that need. Let’s catch up before the end of the year if you find time.

  • Bob from DealAngel

    Totally agree, Brad. It saddens me to see all these people staring at their little screens as they go through their daily activities (if I look up myself to notice it) 🙂 I was thinking of some sort of ‘communication exchange’ where we would actually need to pay for messaging that is not reciprocated with an answer by the other party. This would change the whole ‘spray and pray’ approach of most people and businesses, as their communications would need to be relevant. If you mark something as urgent, it costs extra, or something like that.

  • We’ve talked abt this issue quite a bit over the past couple years.

    Recall my ultimate conclusion, or least critically important data point: you’re an edge case + your ‘inputs mgmt problem’ seems more a function of volume than method.

    ‘Reduce or eliminate friction in managing a high volume of inputs’ is the long-winded way of stating the goal. Seems inevitable that vocal commands + perhaps eye tracking play a role here. The hardware will be important.

  • We’ve all become dopamine junkies (checking twitter while peeing, lol), and that’s not a good thing. I’m with you there.

    But I’m not on board with this new trending anti-mobile sentiment.

    The mobile phone is an incredible device. OK, I check Twitter/Foursquare more than I should, but I’m also reading more (thanks to the Kindle and Pocket apps), listening to way more new music (thanks to Spotify, and once upon a time, Pandora), tracking my health better (RunKeeper, Fitocracy), get caught in the rain less (Dark Sky), avoid more traffic (Waze), etc, than ever before.

    The phone is just a tool. It’s actually not all that smart. It’s on us to be smart about how we use it.

    On another note, I’m curious to understand what you mean by this “control center.” Is it a bat-phone like number that only certain people can call/message if they need to reach you? Is it a learning todo list of what needs to get done today? Is it something that caps your twitter usage, giving you bonus minutes every time you call someone in the family?

  • If I were to write a similar post, it would be titled “Email is no longer working for me.”

    Every day, we all create transaction requests, questions, introductions, responses to questions, needed data, jokes, attempts to be understood, negotiations on a meeting time — and so on — into what’s essentially a giant pipe called “email”.

    Then we press “flush,” and expect it to be sorted out on the receiving end. (Yeah, we can set filters. It’s somewhat helpful, but for me it’s not enough.)

    My five year future would include the emergence of email “process owners” in organizations. Industrial engineer/design specialist tasked with understanding the cost of the sorting out process, distributed across every person in the organization (i.e 100 emails/day * time to process each email* people in the organization). Then they’d figure out ways to get info where it’s meant to go…bypassing email where it doesn’t make sense.

    It’s not just about tweaking the email client, but creating alternate and more effective communication behaviors.

    • Blez

      Very interesting, including all the comments. FWIW I’ve now had my iPhone for 18 months now but have managed to resist having both emails and Facebook on it. (I’ve never used Twitter). I take my MacBookPro to a lot of places people don’t take lap tops (and have paid the price with a cracked screen recently) because I like to take notes with it. As a touch typist, I can type faster than I can scribble and it’s much quicker overall, since there’s no ‘uploading’ into the computer afterwards because it’s there to start with. I hate typing on the iPhone. I like the idea of an iPad with proper keyboard, but interested that it might be as bulky as the lap top. More ‘expendable’ though. My girlfriend hates me being on line at her place, so the lap top tends to stay shut when she’s in the room. She’s even been known to switch off her Wifi when I’m there….If I had email and FB on my mobile I’d never get anything done at all…..

  • DaveJ

    You’re really describing two problems, it seems. One actually is hardware: you complain of the small keyboard and screen. Google Goggles or whatever will solve the screen but not the keyboard. There needs to be a breakthrough in the means of input (I can certainly imagine a neural device of some kind).

    The second problem is filtering/sourcing information flow. This does indeed suck mightily. My approach (I laughed when I saw what you’ve backed off to doing with your phone – it’s what I use my phone for, and it’s great!) is to ignore most of that information… I don’t use twitter at all, and Facebook is just a “standing in line and bored” diversion. But I do feel like there is a lot more news and information that *is* relevant that I’m not getting, because I’d have to pay the signal/noise tariff. You’ve been talking about and thinking about this particular problem for a long time and it doesn’t seem to be getting any better.

    But there is one other thing – it seems like every web site now has javascript popups (avoiding the popup blocker), it’s like a monkey toy. That makes me want to not use the web as much either. In a way, media sites are doing the same thing airlines do: searching for a business model by making their offering less attractive. Ugh.

  • If you think phones at the table are bad, imagine everyone looking at you but really looking at their google glasses. That’s going to be some awkward interactions.

  • Scott Yates

    Thanks so much for this!

    People keep telling me we need a mobile strategy, but we are blog writing service for business. I get that mobile is great for location-based stuff, but I just don’t think business people are going to engage with a service to write blogs for them while they are walking through the park or at a restaurant. We are a work activity, and that still happens when a person is at work in front of a real computer.

  • DavesBlend

    Appification is siloing interactions on mobile. Global view, with deep interaction visibility, could enable intelligent learning and filtering at the device or device+backend.

  • Time is the great equalizer. You get what you get and once you’ve spent it, there is no getting it back.

    Which is why a long time ago, I decided that if I do nothing else in life, I will own my time. I drive people nuts because I (generally) don’t answer the phone when it rings…and I push everyone towards email (even my wife) because it’s asynchronous. If I’m in a one-on-one or small group meeting, I will not pull out my phone to read a text, check email, twitter, or anything else (unless I know going into the meeting an urgent/emergency issue may be arising).

    It allows me to focus on what I’m intending to focus on, when I want to focus on it, and get back to you when I can give you the quality time I believe you deserve.

    That doesn’t mean I don’t want to help, or that I don’t enjoy working with other people…in fact I would argue that I do it because I *do* care so much that I don’t want to be distracted or give less than 100% of what I can when I am engaged.

    All that being said…I think I’m in the minority here and will continue to be more so. The general public is hooked on the quick-hit, split-attention, crack…and so it’s an important reality to keep in mind with anything/everything you build…

    • “The general public is hooked on the quick-hit, split-attention, crack”

      Unfortunately, I think you are right and it’s going to take a miracle to change that.

      • Those who rule the world will be those who resist becoming trons. I’m not necessarily wanting to rule the world but just don’t want to be one of the ruled.

    • Agree 100%. 20 years ago before iPhones, I remember walking out on a partner when he answered the phone while we were talking. He was miffed. When you are doing something else in front of a person you are interacting with you are saying, fuck you, you and your time are not important to me (same as being chronically late)

      • While I agree with you that we don’t give each other the level of undivided attention that we used to, I think that respect is relative, and as the times change, the standards of social interaction change. This topic reminds me of the way changes in written language are received: some people resist all abbreviations that we use in English nowadays in text messaging and online, while most linguists will agree that we simply ought to aim to explain their causes and follow their development through time.

        But I’m only 22, and I may look back in some time and think that I was naive in thinking this way, like I’ve done many times before.

        • I think when you are in front of somebody you have and deserve their attention. If I take a meeting with you I will give you that respect. You should demand it. If I don’t want a meeting I will tell you no

    • I00% agree
      Switching off phone visibly for meetings implies I want to hear who I am with and that’s why I came – No more no less,
      Answering phone implies the opposite.

    • Brilliant, Kevin. What you are describing is balance. (There’s that word again.) Mobile has the potential to become enslaving but it doesn’t have to. It’s about maintaining awareness rather just falling into an unconscious pattern that we haven’t consciously chosen. But, then, isn’t that true of everything in life?

      For me, mobile is liberating. I think.

  • Jeffrey Hartmann

    I personal think this is very profound on several levels. I believe that the mobile first strategy is not the best one, and I’ll go off topic just a little bit and give me thoughts on it. The tooling sucks, and the experience is 100 times harder to nail. Mobile is SUPER important, but when you are building your MVP and rapidly iterating you can learn a lot faster on the web. The goal of the MVP is to rapidly learn, mobile first just slows that process down. A mature ecosystem of tooling enables rapid deployment and iteration, and we don’t have that on our mobile devices yet. Build your web technology with mobile in mind, but don’t worry about mobile at first unless your product really just makes sense on mobile.

    I think that how we interact with mobile devices and information is going to rapidly change in the next 5 years. Seamless voice recognition is nearly here, and computers are getting better at Natural language processing every day. Right now Google automatically flags emails as being important, but it misses the mark often enough to not be useful. As this evolves I see this as being more and more accurate and fluid. We could tell our devices to automatically filter by levels of importance. Our devices will become little assistants helping us prioritize the flow of information. Like any human assistant, they will rapidly learn what and who we think is important. Perhaps a quick training session to start where the unfiltered content is presented and you quiet the noise by flagging what you consider noise. This sort of stuff is really becoming feasible now, and its very exciting to think what we will have even next year.

    For now I personally use a technique where I only use my mobile device to check subjects and who the email is coming from. I don’t typically read emails on my mobile device, unless I immediately recognize it as super urgent. It takes some discipline, but it seems to work for me. I also do not have Twitter or Facebook go to my phone, these are computer only tasks for me.

  • MarkM

    I sent a note to friend of mine yesterday at Snapii about developing an app that does two things on my Droid RAZR Maxx – give me a different tone/sound for each channel of communication – a ding for an email, whistle for a text, pop for gmail, etc. and then go one step further – allow me to further customize the sounds for specific people.

    The whole point is this – I like my smartphone because it lets me use a pretty amazing piece of hardware to tap into functionality that is important to me and how I communicate. I have evolved and now want to be able to refine and manage my interactions better. The responsibility of management is still on me, and I am fine with that. The time I will spend per quarter on the set it and forget it pales in comparison to looking at my phone almost every time the things makes a sound.

    My coarse method is to turn off the polling feature on my phone – I get texts and calls from those who NEED to reach me and I need to log in to get the barrage of Toys R Us, Brooks Brothers, and Amazon Christmas email to buy more stuff from my various accounts. I think there is a billion dollar market at least – 30% enterprise based – for the ability to filter the important from the unimportant. Who has the chops to develop the app?

  • Steve Massa
  • Most of my work is people focused. It’s not perfect, but I’ve really been enjoying Nimble as my control center / dashboard, since it aggregates all the comms channels (EXCEPT for phone calls :P) around people.

    The TO DOs and Calendar really just need to sync directly with Google and I’ll be in good shape.

    I find my phone pretty invaluable for triaging. The Google auto-smart-label system which nukes 80% of the notification emails is pretty good. Like @Scobleizer, I probably need to spend some more time creating custom rules / filters to get the email traffic auto-categorized even better.

    • I use Otherinbox to get rid of all of my notifications – easy. I haven’t had to do any custom rules for this stuff since it deals with all the non-signal emails.

      I’ve tried Nimble – I can’t stand it for some reason.

      • Don’t know when you last used Nimble — the v1 didn’t work at all for me, but I jumped into it about 6 months or so ago and it’s evolving nicely.

        But I seem to recall you didn’t like my last pick (Batchbook) in this category either 😛

        Between tags and actually sucking in my gmail, Tweets, etc. I can slice and dice my people comms pretty nicely.

        Of course, I’d really like something even more database-y that lets me remix my info and cross-link it and so on. Let me know when you find that magic dashboard!

  • I’ve long been a mobile skeptic… I’ve always believed the Internet is fundamentally diminishing our practical need to move physically in order to do stuff and meet people. Can’t remember exactly that old Tao thing about neighbors not visiting each other – just being close enough to hear the barking of neighbors’ dogs – totally believe this is the future – and the Internet is making it possible. That future is dominated by large screens and all kinds of input tech available in all our physical spaces – ready to pick up a signal from our personal computing units (in our pockets or implanted). I wrote about this 8 yrs ago – (disclaimer – I work from home since 1998).

  • BTW… a really good post about how we can’t be effectively glocal (unless you’re superhuman as Brad or Fred) – – you’re either global or local oriented – and the twist is – to be effectively global you stay mostly home. That’s exactly my belief too.

  • aguynamedben

    The new VIP feature on the iPhone’s Mail app is pretty helpful for managing email interruptions. (Tap a name in an email, tap “Add to VIP”, you will get a notification only for certain senders).

    I was surprised the new version of the Gmail iOS app still does all-or-nothing notifications instead of utilizing Google’s powerful email filters. Need more ways to manage the disruptions.

    • Yup – noticed that feature and will play around with it.

  • I just got back from a couple weeks in India with intermittent Internet access. It was pretty eye opening in terms of how little impact it had on me to consume a lot less information a lot less frequently.

    • Yup – powerful – and you really realize it when you experience it. Welcome home.

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  • very interesting post in light of the Fred Wilson’s recent posts about mobile first strategy. I personally, have been enjoying the notifications settings in the iPhone that can be set to only alert you for calls from people you have on favourite list. In other words, no emails or any other type of notifications will be sent. I have been setting this between 7 pm and 8 am the next day.

  • I found it interesting that you are using macbook air and kindle without a mention of an iPad. is that because the macbook air is better choice overall! That has been my own feeling when it comes to tablets – they are great for doing many things but they can’t do everything whereas a macbook air (or similar sized laptops) can 🙂

    • I am a huge content producer and the iPad is pretty hard for me in that mode. I’m going to spend a month with an iPad with just a keyboard (like the Logitech one) and see how that goes. But not this month.

      • I would be very interested in your opinion once you try that experiment My guess is that the MacBook air for heavy content generators is still the best option.

        • laurayecies

          ipad + logitech keyboard ends up being as heavy as a macbook air though probably the bettery life is longer

          • What I find interesting are the new macbook 13″ retina as their weight is very close to the macbook air and they offer a more powerful laptop.

          • Yup – it’s getting smaller and lighter and smaller and lighter and soon will be an implant.

      • Steve Bell

        Brad, as a massive content producer — for God’s sake don’t spend a month with a Logitech keyboard:) You’ll want to buy the $69.95 APPLE Bluetooth keyboard, that’s the one. And the Origami iPad+keyboard holder (~$20-30) which creates a cradle to hold both the iPad, and the unbeatable, standard Apple Bluetooth keyboard ($69.95).

        I have used the iPad Bluetooth keyboard with the Oragami in restaurants around Seattle, Silicon Valley, Portland, LA, San Diego, and Boulder… in every location scores of people, couples, geeks, and business people have approached me. They all wondered what it was, and I’ve explained it’s a “better than a laptop” solution. I’m sure i’ve solve hundreds of iPads, Origamis, and Apple Bluetooth keyboards as a result.

        Just don’t spend that month with a Logitech keyboard…

  • I’m with you, and you’ve almost described what some profess to be the best productivity trick: check your email only twice per day. That’s it. Get it done then.

    I’m not sure I can do that yet, but I know it can work magic in giving you back time you didn’t know you had.

  • Great addition to the conversation Brad. Where are you going to answer those emails or leave comments on blogs (as I am doing now sitting at the gate in Logan on my android) when you have your glasses? Surely it won’t be a PC or laptop

    • Jeffrey Hartmann

      I’m sure it will be a derivative of a mobile device when he starts using Google Glass (or whatever wins the day), but I really think computers are becoming easier to interact with over time and the biggest changes are yet to come. Perhaps short emails he will dictate to a virtual assistant, perhaps there could be a keyboard projected on the table, perhaps something that is even harder for us to imagine. The stuff Oblong is doing and what we saw in the Avatar movie have some really cool possibilities. As computers evolve new senses things will change. Perhaps with technology like what my startup is playing with we will see handwritten text extracted from surfaces start to be used for interactions as well. I really think it is hard to predict exactly how things will go, but HCI software will definitely be at the forefront of that change and it won’t look exactly like anything we have now.

      I for one think the notion of computers, phones and tablets will eventually melt into the background. Computers will be in everything we interact with, and will become a lot more natural to use.

      • I am with you on that vision

        I cant wait to read an email on my glasses and dictate a response

        We just need to figure out how we can all be in a cone of silence when we do that stuff so we don’t bother our neighbors

        • Our brains are already doing that for us – just look around at the number of people in the airport near you talking on their phones.

          We’ll learn to whisper. Or wear funny cone shaped hats.

        • Jeffrey Hartmann

          Just a random thought, and don’t know how well it could work since people (like myself) can have a high volume, but I would be interested to see if an active noise cancelling system on a phone could work for a cone of silence. Would be a kewl experiment to try, and if it worked I could see a market from the eternally paranoid at least.

          • i have been chasing that dream for years

            i want one for loud restaurants

          • I wonder how acoustics planning factors in. Notice how in some restaurants the noise inhibits conversation whereas in others the same cacophony actually creates a sense of privacy? I wonder if even architecture and interior design (thinking more in terms of planning rather than decorating) will have to take into account the changes in mobile technology and internet of things.

        • Horrible flashback of Nokia Direct Connect (PTT) users

    • For the last month I’ve actually opened up my MacBook Air, which connects automatically with my hotspot (which is my iPhone) and jam through email there. I’m probably 5x faster than typing it all out on my phone.

      When I have my glasses, I expect I’ll have either a virtual input device (e.g. the keyboard equivalent for glasses) or I’ll be able to use voice by then. Ultimately I want to simply think the answer.

      • i have a hard time opening my laptop. i have a super small and light macbook air, but i find myself sitting right next to it using my phone or nexus 7. i don’t understand why i do that but i do

        • We are different in some ways.

          • Brad and Fred, I now use the microphone next to the spacebar on my iphone5 to input email replies and comments. You can do this today. Not sure if I misunderstood the problem as it would be doubtful this feature would disappear with glasses. Bigger problem is maintaining the discipline to free your minds from all the noise you need to filter, and I contend the answers are athletics, meditation, and practicing the arts.

          • I use the microphone / Siri when I’m driving. It works “pretty well” – it’ll work awesome in a couple of years.

          • Most people don’t realize how truly far ahead Avagardo, I mean googles voice recognition is. Fred do you use it extensively on the nexus?

  • Alan

    I am so with you on this. Sometimes the phone and its persistent connection is more an intrusion and “ball and chain” than a benefit.

  • I tried to do this too, Brad, but I don’t know how you maintain the discipline to have the smartphone on your person and not look at it. Any suggestions?

    I switched to a $9.99 “burner” phone for 2 weeks, and I felt the same way you did – much more at peace, much more engaged with life. But I hated living without maps/caltrain schedules/the ability to find a phone number when I needed it. So I went back to my iPhone, logged out of email and twitter to put up a barrier, and that worked for a little while but slowly devolved back to the always-on state.

    For finding out about important interruptions, you might find our friends at Awayfind helpful – they send you push notifications only for important emails.

    • I’ve definitely had weekends where I’ve disconnected my email accounts, twitter, and facebook. Now what would be nice is an Airplane mode-like setting that lets you switch to “Weekend Mode.”

  • I love Airplane Mode sometimes. Thanks for sharing your thougths Brad.

  • This high-priority interrupt feature is a problem left untackled. I wrote about it in 2006, hoping for Apple to solve it with iPhone software ( but I guess not enough people have that itch.

    • Great post. It’s amazing that no one has focused on solving this.

  • Not having a sufficient filter as to what notifications, txt messages, tweets, calls, etc are really important can be frustrating. I’m really excited to get my hands on a pebble in 2013 just to better filter the fire hose of notifications. I’d rather glance at my wrist, see it’s a txt from my wife and then reach for my smart phone; other times, a buzz only means my cousin posted a picture on facebook of my nephew. Fun, I want to be notified, but not worth immediate action.

  • One thing that has helped me is to have a Boxcar notification sent when I receive an email from a select group of people. Helps keep me from checking email as I know if I haven’t gotten an email from someone I care about..

    • JamesWagar

      I use the same approach. Google Apps filters and Boxcar are a key aspect of how I manage email/smartphone distraction.

  • Rajesh

    Try! I believe this would solve your problem! The product is not yet beta.

    • I just signed up for the waiting list.

  • I think the future is a cranial cap that implements fMRI. By this means it will be possible to infer interests directly from brain patterns and deliver the ultimate ad targeting. Whatever you look at in your environment will result in characteristic brain signals that the AI will recognize as potential interest to purchase and which will instantly deliver a relevant personalized ad. A little extra juice could stimulate the necessary brain centers to provoke action. There will be no need to assess affordability because the system knows whether you can afford it (you can set your risk profile). We won’t need traditional ads. It will be the most glorious of times.

    • Mayson

      For an interesting take on this, read Donald Kingsbury’s SF novel, Psychohistorical Crisis.

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  • I aspire to never suffer from Nomophobia, just like Brad…

    • Wow – that is an AWESOME word. Definition per wikipedia: “*Nomophobia* is the fear of being out of mobile phone contact. The term, an abbreviation for “*no*-*mo*bile-phone *phobia*”, was coined during a study by the UK Post Office who commissioned YouGov, a UK-based research organisation to look at anxieties suffered by mobile phone users.”

  • I know that I am too tied (at least psychologically) to my mobile phone. I broke the screen and sent it off for repair and was given a loaner that had very little in the way of battery life or capabilities. I ended up leaving it at my desk rather than carrying it around with me to kill bite sized chunks of time throughout my day. I found that I was more clearheaded, less distractible, ultimately happier with my phone mostly out of the equation. However, the information addict in me would still occasionally whisper that I was in some sense “missing out” on news and personal communications. To an extent I was, but I think that a healthier approach is to limit my interaction time with the virtual world while bearing in mind that there are compromises that must be made on the inflow of data to my brain. Then again, I’m wandering around a hospital and not trying to keep tabs on a bevy of companies, deals, books, etc so I may be better able to accept those compromises than someone in your shoes.

    • Steve Bell

      I was involved with the development of the first cellular phone at Bell Laboratories. But when I look at the world around me today, i think as a society we are in the midst of some kind of errant, massive dysfunction, staring at our cell phones all day. Think about it, the impact on your daily life – is it positive, really?

      Go out on the street and look at people, staring down at their iPhone and Androids, chatting on Facebook and doing email, or perhaps scanning the news. Ignoring the reality, and the people in the world around them. Often talking loudly while ignoring the people around them. None that is right!

      But i wonder, how will it end? Will these trends just continue to get worse, or will they end up being fads?

      I honestly think that the cellular telephone, and the ensuing “smart” phone, are great candidate for the “worst inventions” ever created by the human race.

      Many of the incubators are focused on “mobile”. Bubble 2.0?

  • Along with this issue I find that I am more engaged in a longer article in paper form recently. Not for books on a Kindle tho.

    I do find myself concentrating more for a longer idea if offline. I have a tendency to read an online article almost as a scan and at times have to force myself to go back and finish what I started to read when I felt compelled to look at some random and unrelated thing online..

    Also, most things are written and edited to be consumed in one short gulp.

    This is not good for deeper thinking.

  • Brad – Hope you’re feeling better.

    You are re-discovering the english notion of “horses for courses”.

    v47 applies these rules v51 does more so;) : Good work is documented at a desk or in comfort, but thinking is done on the move or when bored.

    So map v47 constraints -> intentions

    Widescreen + keyboard + voip gives you a full office. for social handles most issues (love it)

    Telephones – great for talking to people and picking up urgent messages.


    Mobile – 3*2-way functions – connect, locate, inform – everything else = feature bloat

    Why, I am speaking to you on my mobile and you are 20 feet away does it not point me to you and vice-versa?

    The missing element – A really high quality voice to text application with verbal commands – with this you have everything.

    In the old days they called them personal assistants #StillNotDisrupted

    My 2 cents

    PS Pitched LeWeb (6 mins+Q&A) would love any feedback if you have the time

  • This idea of a “control center” is something I am very interested in. As a startup co-founder, one of my biggest issues is focusing on the right task or priority at the right time. Even if you have a targeted list of 3-5 things you want to get done, you’re still in a constant battle with all the other tasks and follow-ups that you have procrastinated on in the past day, week, month, year, etc. And yes if you choose to not to do something it could mean that those things aren’t important, but you still think about them or are reminded of them if you run into that person you were supposed to get back to.

    What I would love is a system (or an app since that’s the time we live in) to help us focus better on the things we want to get down in a given day. And this is just talking about our personal battle with getting things done, this doesn’t even begin to address the issue of working together with other people on your team and respecting their priorities! When we communicate with each other (whether real-time or asynchronously) we don’t truly understand what the person on the other end is working on or going through. My goal is to create something that helps my team get closer to that goal.

  • JamesWagar

    Having my smartphone with me (and on) all the time stopped working for a while back.

    To help address this, I use Google Voice to unify my voicemail and forward calls to a dumbPhone that I use on the weekends and evenings. This works regardless of which number a caller dials. I can also forward texts (iMessage/SMS or GV) if I want to, which mostly I don’t.

    I wrote about the configuration I use here: http:/.me/pfxiZ-6b

    People close to me know that if they have an urgent issue, they should call me.

    When I do use my smartphone (a jailbroken iPhone) I use Google Apps email filters in conjunction with Boxcar (or Notifio during the time Boxcar was having issues) to push alerts for high priority email. Other email is periodically fetched to Sparrow without notification. The only other alerts I have turned on are my calendar, BiteSMS, Google Voice, Google + (for hangouts), Skype and Voxer.

    Reading email on the iPhone is fine, and tapping out short responses works okay. But, I too prefer using my MBAir tethered to the iPhone for emails that are more than a couple of sentences.

    I recently played with a friend’s Galaxy S4 and the increased screen width and tactile feedback made the the keyboard much easier for me to use in portrait. If the Galaxy S4 has a removable battery it will likely be my next phone (if not I will get a Nexus), but I’ll still use the dumbPhone on weekends and during evenings.

    • Steve Bell

      I agree, my Galuxy S3 also rocks compared to my (last smartphone) iPhone 4S. I also think that the ‘Phablet’ form factor is the future.

      Tablets are nice too, as mentioned in the thread above… but they are too big and heavy. The iPad mini is 1/2″ too wide. But the Google Nexus 7 is the closest thing to magic right now… it fits in any jacket or sportscoat inner pocket.

      The iPad mini requires you to carry it as a separate device in it’s own case, in a separate bag, or (God forbid) in it’s own dreaded “Man-case”. But the Nexus 7 fits right in your jacket. I’m an Apple fan…. but, come on, iPad mini! Apparently there is no one reigning over Ive.

      I find that my “near Phablet” Galaxy S3 eliminates the need for either an iPhone OR an iPad… however I think a bit larger, “Phablet” is the future. My impression is that Android is gradually, slowly outrunning Apple and iOs… but time will tell.

      Not to just junk out on email, though… Brad brings up some great points about “communication overload”. Perhaps we should contact David Allen of GTD fame, and ask him to pontificate.

  • Shane Schieffer

    A year ago I bought an iPad with celluar. I turned in my old smart phone and got a clamshell. I dont miss the smarthone a bit, and with dropbox and cloud-on I can pretty much run my business off of my iPad. Even voice: I have found that the VOIP app (Line 2) does a great job and unlike Skype it doesn’t charge for texts. I will be porting my number to this app and be done with phones alltogether; I’m just waiting for my Verizon contract to run down. I will keep a pay-by-the-minute clamshell for my backcountry emergencies and other than that I am just using my iPad with a bluetooth headset. My iPad is never far awar so I can be connected when I need to be, but the rest of the time I am more present in my day. It is great. Good on ya for unplugging. A friend of mine through the Denver Cmmmunity Leadership Forum coined the phrase “False Intimacy”. Meaning that being “connected” all the time is just another way of saying you are disconnected from who you are physically with.

  • Guest

    My smartphone doesn’t work for me anymore, either. I use Google Voice to unify my voicemail and forward calls from my iPhone to a dumbPhone that I use on the weekends and evenings, or when I need to unplug. This works regardless of which number a caller dials. I can also forward texts if I want to, which mostly I don’t.

    I wrote about the configuration I use here: http:/.me/pfxiZ-6b

    People close to me know that if they have an urgent issue, they should call me.

    When I do use my iPhone, I use Google Apps email filters in conjunction with Boxcar or Notifio to push alerts for high priority email. The only other alerts I have turned on are my calendar and a couple of messaging apps.

    Part of the problem the iPhone causes me is that while I receive important emails on it, composing anything beyond a few sentences is awkward. So replies that need to be thoughtful and thorough can end up deferred and become a source of distraction until they are resolved.

    So, I too find myself using my MBAir tethered to the iPhone to crank through email or respond to important ones.

    I recently played with a friend’s Galaxy S3 and the increased screen width and tactile feedback made the the keyboard much easier for me to use in portrait than my iPhone. I also like that Samsungs have removable batteries (wish the Nexus 4 did) and I am intrigued by the new “Phablets”. One of these will eventually replace my iPhone. Either way, I’ll still use the dumbPhone when I need to unplug.

  • Siloing time takes discipline. Phones are great intermediary devices when you want to be found, bide time, get distracted, etc. But I suspect there’s no coincidence the rise in yoga/eastern arts have coincided with rise in always-on tech: it’s the only time we allow ourselves time to totally disconnect. It does not have to be so black and white. Something as simple as switching from push to manual email checks on mobile can have a profound effect on focus. You need to open the app to read email anyway, why have a numerical reminder of how much distraction you are missing? Ironically, when we actually focus on the people and things at hand we can often notice patterns and detail we could never distinguish in the always-on world of distraction. Great article. Thanks for sharing Brad.

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  • Brad,

    With all this talk about how people are using different configurations to optimize communication channels, there was one line in your post that I fear was overlooked:

    >> I just spent an hour and went through the 200 emails that had piled up…

    Um, hello! That is amazingly efficient! Would you share with us how you process so much email so quickly?


    • I use Gmail. I start at the top and go email by email. I respond or archive every one immediately. If I have anything that needs more substantial follow up I star it and label it. There are relatively few of these.

      • When requests come in for your time, e.g. a meeting/call request, how do you prioritize? According to this system, it’s LIFO…most recent emails get first shot at an appointment. Given time is precious, that couldn’t possibly be how you do it.

        • LIFO but everything is within a very short request window. I have an internal prioritization based on who the person is and Kelly (who helps me schedule everything) has a good handle on the priorities.

  • one for all the idiots like me who’ve ever found themselves tapping out an email while sitting in front of their 27″ monitor.

  • Hey Brad –

    I’ve managed to live without a phone (land line or mobile) for the last 8 months. While I’m not *quite* as busy as you are, most people are really surprised that I’m able to do it. An iPad with 4G and a MacBook Air do the trick for me.

    The iPad is mostly used for consuming content. It’s regularly used for maps/direction and checking the calendar. It’s occasionally used for marking email as read. I’ll reply with the iPad for short messages; anything else is starred and replied from my Air, which I’m much more efficient with.

    Between email addresses, Twitter handles, Gchat, iMessage, Skype, the office land line, Facebook, etc., there is no shortage of ways to get a hold of me. I’ve also started playing with Twilio for people who *must* have a phone number for me.

    I find I waste a lot less time being distracted by the temptations of a phone. Here’s my two step process to make it happen:

    1) Get rid of your phone.
    2) Proceed with the rest of your life.

    • I’m going to do at least one month next year this way.

  • I love the future. Notifications, only when you need them, and the balance of a streamlined work life, where you get things done in a system, rather than in reaction to things.

  • BradA

    I’m really interested to hear more about this ‘“cross channel” software that helps me deal with the flow of information’. I suffer from lack of focus as it is, and the information stream is more than overwhelming. I don’t even own a smart phone, and still the constant need and desire to stay on top are affecting productivity. I love information, and it does help me in many areas of my professional life; I am currently focused on time management and productivity tools and techniques. Even this I find overwhelming, for the number of unintelligible differences is amazing.

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  • ranndino

    I used to have a friend, now relegated to a rarely seen acquaintance, who constantly checked email on his Blackberry even when we were out at a pub. My threats of throwing the damn thing out the window and telling him that he isn’t nearly as important as he thinks fell on deaf ears, so I’ve had to cut the chord. If you prefer the company of your damn device to me I’ll leave you alone with it and soon will everyone else.

  • ranndino

    Also, a great description of what happens when you’re constantly connected – “brain becomes jangly”. I absolutely hate that feeling of being not calm, but constantly disturbed because it makes me unable to concentrate on anything for more than a few seconds, irritable and downright stupid. I’ve been know to put forks or empty pots in the fridge at home when I’m in one of those states.

    In many ways technology has become the bane of our existence (and I’m saying that as an early adopter and avid user of it) because it has completely obliterated our attention spans. It’s not limited to teenagers either (although it’s scary how short their attention spans are), but has spread even to those who are 50+, but work in tech. I once had an older product manager who was entirely impossible to talk to because his eye just constantly darted all over the place.

    One of the huge problems is that it’s become expected that one has to reply to email or other messages just about 24/7 and people look at you as not dedicated enough when you don’t. When you’re in a position where most of your job is strategy and planning it’s one thing, but try to get some work done when you’re relied upon to actually produce any kind of a deliverable. It’s almost impossible. I’ve started dedicating only specific times of day for email. The rest of the time I’m not available because I’m either hands on actually producing something or having a life outside working hours. If someone wants to think less of me for it I’m very sorry, but that’s how it’s gonna be.

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