Book: The Business Blockchain

If you are interested in understanding the business implications of blockchain technology, William Mougayar‘s new book – The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology – is a must read.

I’ve known William for about five years. I almost invested in his company Engagio (there’s now a different company by that name) but decided not to. However, our friendship developed and he’s been an amazing host anytime I’ve been in Toronto.

Several years ago William became obsessed with Bitcoin and then the Blockchain. In January 2016 he launched his new book effort around the Blockchain on Kickstarter and I quickly backed him at the GENEROUS Supporter level.

GENEROUS Supporter
++ 50 E-BOOKs of The Business Blockchain.
++ 50 E-BOOKs of Centerless.
++ 50 Print copies of Centerless.
++ Your Name in the Acknowledgements for BOTH books, and on the website.
++ Invitation to Slack private channel
++ 45 mins Conference Call Discussion with your team to discuss your Blockchain strategy.
You will receive the digital copies of the first book in March 2016, and the second book in June 2016.

I love Kickstarter. I have such a delicious habit that allows me to exercise my poor impulse control whenever I feel like it, which if you think about it too hard, is a little contradictory.

William ended up getting a publishing deal with Wiley (through the same editor that I work with and had connected with William a while ago.) Wiley did a great job cranking things out extremely quickly, breaking all the normal publishing time frames, and the book comes out in a week (you can pre-order it on Amazon now.)

I read a draft a month or so ago and gave William a blurb for the book, something I rarely do anymore and only when I’ve read and commented on a draft. But when a friend asks and I’ve had a chance to read the draft, I’m game to do this, like I did for Steve Case’s recent excellent book The Third Wave: An Entrepreneur’s Vision of the Future.

On Sunday, after my two hour run, I laid on the couch and read the production copy of William’s book. He’d cleaned it up a lot since the draft version I’d read and it flowed quickly. While I know plenty about the blockchain – both technically and from a business perspective – I read it with beginners mind, assuming I knew nothing about Bitcoin and the blockchain, other than how to spell them.

It’s a quick read, but has a lot of depth. William is a good writer so it’s easy to read, especially for a book around a topic that is hard to get into. As a bonus, the footnotes and bibliography are solid, giving you lots of places to go if you want to explore more.

If you want to understand the blockchain from a business perspective, this is the book for you.

  • Thank you very much Brad for your support and endorsement. And grateful for our relationship.
    The book writing has been a fun ride.

  • He does have an inviting writing style which makes reading the book interesting. I have started it, but am personally hoping he’ll get around to putting out an audible version.

  • William is great. We are co-invested on one deal. I ordered his book because I am highly interested in the subject and have made one Bitcoin related investment.

  • alanweinkrantz

    Just bought it on Amazon for my Kindle and look forward to the read. I am exploring Blockchain and IoT integration.

  • William is a great person to watch! As part of the AVC community, watched the Engagio idea come to life, then watched William’s fascination with Blockchain/Bitcoin take hold. I believe he could take a conversation about broccoli and somehow turn it toward Bitcoin. He’s that passionate — and knowledgeable — just ask ANYONE at AVC. Who better to write this book? Can’t wait to dig in.