Empty Out Your Junk Drawer

Everyone has a junk drawer. Or two. Or ten. One of mine is to the left.

So does every company. It’s now often referred to as “Labs” (as an homage to the infamous Google Labs which was disbanded in 2011.)

We’ve seen a lot of companies spin up a Labs as a way to try to create new products. In most cases, after about a year, it’s a junk drawer of random shit.

At a Techstars meeting on Monday, in response to something I said, Jason Seats blurted out “that’s just putting it in the junk drawer.” I love when Seats does that – it makes me stop and think. And, in this case he was absolutely right – it was a lot better to simply delete the thought that I’d had (and the activity around it) then to put it in the junk drawer.

I’ve come to really hate the concept of “Labs.” Fortunately, most of the companies I’m involved with who have done a Labs thing have shut it down and reabsorbed it back into the product organization in a more systematic way.

At some point, I realized that Labs was either (a) a random place to put a founder who is no longer working on the core activity of the business or (b) a place to work on a set of things that product can’t make progress on. Both of these are foundational issues.

If (a) random place for a founder, the CEO may not be dealing with an organizational issue around a founder. Or the founder may not be tuned in to how to work with a now scaling organization. There are situations where you want a founder (or founders) to go work on a new R&D project, and it could be called Labs, but it should be focused on a particular product initiative, not a non-defined grab-bag of randomness. When I think of the success cases here (and I have a few), it’s really “new product R&D” rather than “labs”, even when the new product isn’t clearly defined yet. But that leads to (b).

If (b) a place to work on a set of things that product can’t make progress on, this usually appears when the CEO (and potentially a founder) are frustrated with the pace of new product development. This is a recurring theme in my world when a company hits around $5 million of revenue on their first product. It happens at multiple points again in the future and is a good example of the differences between starting a company and scaling a company. It’s easy to blame this on the product organization, but it’s often more complicated than that. Sometimes it’s a single executive; often times it’s the way the engineering and operations organizations (including customer support) interact. And sometimes it’s the CEOs lack of understanding of how to run a maturing / scaling product line while adding in new products.

In either case, the default to creating Labs as a solution to a problem is not a good one. And, when I get home from CES, I’m going to throw all the shit in my junk drawer away.


Also published on Medium.

  • lol, I sort of like this little phrase…

  • I call this simplifying.

    As you know, I used to do component-level repairs on data center stuff. Over those early yrs, I accumulated a ton (maybe literally) of odds + ends: cables, cable crimpers, breakout boxes, keyboards, monitors, boards, power supplies, tools… lots.

    When Jen + I decided that we’ll be moving to a beach (or near-beach) locale in 3 yrs or less, I started a wholesale throwaway of this stuff. The first to go was the Cable Box.

    It’s super clarifying to acknowledge ‘This is cluttering my life. Goodbye’.

  • mattblumberg

    Labs has worked well for us, but it follows your point about “when it works well, it ends up being a big focused R&D project.”

    We generally subscribe to Geoffrey Moore’s theory in Escape Velocity about needing to incubate and give enough oxygen to big new disruptive things outside the core, otherwise the core will smother them. The result is that we have started and stopped Labs a couple of times over the years, because when a product comes out of it successfully and can be absorbed into the core without being smothered, you then have a Labs group with nothing to do.

    We’ve never really successfully had Labs do what a lot of people would expect it to do, which is test 25 ideas, then come up with the winner off of which to base the next big R&D project.

    • Yup. You are one of the success cases because of this.

  • I am totally impressed you were able to conjure up a photo of your junk drawer while on the road. Psychologically, don’t we all have junk drawers we need to dispatch?

    • I took it on Wednesday morning before I left!

  • This is a powerful post, thanks for writing it. CSV you expand on point b? In particular I’m intrigued to learn more about this: “often times it’s the way the engineering and operations organizations (including customer support) interact.”

  • DaveJ

    You know, of course, what happens the day after you throw away your junk drawer.

    • Of course. You need that fucking cable you just threw away.

  • Christopher Diorio

    This post reminds me of a book I read years ago.
    Focus: The Future of Your Company Depends on It