Adam Bosworth – one of the dudes behind a bunch of software products (including Borland Quattro, Microsoft Access, Microsoft Internet Explorer and BEA WebLogic application server), gave a brilliant speech at ICSOC04 which he posted on his weblog. He espouses his idea of KISS as it pertains to the Internet (and modifies it to “keep it simple and sloppy.”) It’s a must read for any exec of a software company.