Stratify Announces a Transformation Channel Deal With Merrill Corporation for Their Legal Discovery Product
On Monday, Stratify announced release 5.0 of their Stratify Legal Discovery product. This is a major product release for them, as it incorporates a raft of new features and gives them a huge technology leadership position in the legal discovery software market.
Today – Stratify announced that Merrill Corporation – the leading global supplier of diversified communications and document services – has signed a partnership to integrate Stratify’s products with Merill’s Discovery Navigator (Merrill’s proprietary electronic repository technology). Merrill is a huge established service provider to top law firms and Fortune 100 companies and this type of deal is – in the words of my partner Rex Golding – a classic transformational channel deal.
If you sell enterprise software and services, you have to have partnerships like this to be successful. Our company Cyanea is a poster child for this – they had an OEM deal with IBM early in their life which had a dramatic positive impact on their growth and ultimately resulted in IBM acquiring them for a very nice price due to the success and customer adoption of Cyanea’s products. These partnerships must work both ways – Merrill sees huge value in Stratify’s product (we’ve been through an extended and deep evaluation period where we were chosen over other companies) – and Stratify is delighted to be part of Merrill’s toolkit that they sell to their customers.