VNU announced today that it is going to start using FeedBurner to help manage and monetize its RSS feeds.
VNU – one of the largest publishers in the world that owns companies and brands such as ACNielsen, Nielsen Media Research, Billboard, The Hollywood Reporting, Computing, Intermediair, and the Golden Pages director – is already very active with RSS. Earlier this year they partnered with NewsGator to launch NewsGator France and NewsGator UK (and are in the process of launching NewsGator products in several other European countries.)
Dominique Busso – the CEO of vnu.net – has been a gracious partner, great to work with, and has consistently been at the front of the curve for spreading RSS across Europe.