Brad Feld

Back to Blog Impresses Me

May 24, 2006
Category Investments

Today had a set of major announcements around their AppExchange platform, including the release of the AppExchange OEM Edition.  One of my portfolio companies – Rally Software – participated in this with the launch of their Rally Agile Product Manager product as one of the first four AppExchange OEM partners.  Rally Agile Product Manager helps enable Agile Software Development via’s AppExchange.  If you are a customer, it’s live on the site.

The is the second time this year that a company that I’ve been involved in has worked closely with  In April, acquired Sendia, a company I was on the board of, and simultaneously announced their AppExchange Mobile service.  While the Sendia deal was only a modest positive outcome for us, it was a perfect fit with’s business and we decided to sell the company early in its life rather than continue to build the business.

In both cases, had a clear strategy, articulated it to the companies involved, and then deliberately executed on the strategy.  Each time, I was excited by the prospects but cautious because of all of the challenges I’ve historically experienced working with public software companies executing on the strategies they articulate.  In both cases, did an outstanding job of setting expectations and then executing on them – impressing me as a company that both has a clear strategy and the organizational will to follow through with it. 

Many of my portfolio companies have been long time customers – it’s gratifying to see several of them have successful partnerships with also.