While I was on vacation, my friends at FeedBurner wrote a long post describing their stats methodology in detail, using the popular TechCrunch blog as the example (with the permission of Mike Arrington, of course.) If you are a publisher / blogger and want more insight into what’s actually going on in the various calculations, why reach matters, or why just checking your server logs doesn’t really tell you much, this is a post you’ll enjoy reading. In addition, there’s a little teaser at the end about where BlogBeat fits in.