Delight Your Publishers
Through our investments in FeedBurner, NewsGator, and Technorati I’ve gotten my mind firmly around the idea (and dynamics) between “publishers” and “subscribers” in the universe of blogs, user-generated content, feeds, and search.
I’ve learned at least 731 lessons. Lesson #1 is “delight your publishers.” FeedBurner did an awesome job of this and I’m using plays from their playbook at all the other companies I’m involved in that are publisher focused.
Now, while I accept the accusation that I’m pimping out one of my portfolio companies, I’m always on the lookout for publishers (e.g. bloggers) that are fans of Lijit. Today I came across a post by John Carr (who I don’t know) who wrote on his The Main Bang blog about his experience with Going Lijit. Great stuff and an awesome example of rule #1.