Hint To Startups – Use Your Domain In Your Email Address
On a daily basis, I get an email from someone at a seed-stage startup where their email address does not include their website URL. For example, I just got an email from firstname.lastname@example.org for his company CoolThing.
I wouldn’t have thought of this except for I’m deep in the proofreading of a book that David Cohen and I are editing called “The Tao of TechStars.” One of the essays in the “Working Efficiently” section is written by David, titled “Don’t Suck at Email”, and talks about this.
Specifically, David says:
“Another way that founders suck at email is by sending email from a Gmail, Yahoo, Hotmail or other generic account. Every time you send an email like this you’re missing a branding opportunity for your company. Send and receive email from your company domain so you don’t suck at email.”
Joe’s email to me should have been from email@example.com. There are so many reasons this is better than firstname.lastname@example.org, including the simple reason that the chance of me associating “Joe” with “CoolThing” in two weeks is much greater than the chance of me associating “Joe” with “Smith” and then with “Coolthing.”
Now, I know some of you out there will say, “but Feld, you use email@example.com instead of firstname.lastname@example.org for your email – what gives?” Ah, the irony of some things in life (although email@example.com works just fine.)