Fracture: Beautiful Digital Art Prints
If you walk in my office, you’ll notice a lot of art on the walls. Amy and I are huge art collectors and are always on a quest for new and beautiful things. Over the years we’ve tried to collect photographs and sculpture in addition to contemporary art – I view us as complete novices as collectors in these two domains.
However, Amy has always been a great photographer. She carries a Nikon D-100 around and captures amazing pictures. I don’t have the eye she has so when I snap things on my cell phone they always feel ordinary to me. But I love to scroll through the endless stream of photos Amy has taken.
Recently, I got an email from Abhi Lokesh, the CEO of Fracture. He reached out in response to a post I had written (What’s Your Product Cadence). We went back and forth a few times on email, I answered a few questions, and he offered me a free Fracture. The awesome Alaska Brown Bear above is the photo I used (from an Alaska trip in 2004) and it’s now hanging on the wall in my office next to my couch.
Fracture’s goal is to inspire a renaissance in photo products and printing, replacing cheap frames and overpriced services with a practical alternative that helps you tell your life’s story visually . When I asked Abhi how he came up with the idea, he said:
“We actually came up with the idea while doing field work in Africa during the summer of 2008 for a non-profit that we created in college. It was a life-changing experience in innumerable ways. I was on my way to med school, and my partner was heading to PhD engineering school. But hey, we’ll never have less to lose and more to gain than right now, and we decided to go for it.”
Fracture is tackling the retro challenge of manufacturing and shipping a real product along with creating a digital experience and platform that makes it dead-simple for anyone to Fracture an image. My experience with the service was great, and when the Fracture arrived the packaging was well thought out, minimal, and included everything I needed to hang the Fracture on the wall.
I encourage any of you who have a favorite digital photo to give Fracture a shot.