Why I Go To CES
Every year my partners at Foundry Group and I go to CES. We aren’t boondoggle guys – our expeditions together are limited to a quarterly offsite, often at Jason’s house (10 minutes from our office), and one trip a year with spouses and significant others somewhere. So CES has been a nice tradition for us where we get to travel together for a few days, hang out in nerd and gadget heaven, and spend time with a bunch of entrepreneurs we work with who are here.
There were two memes going around that I heard about CES earlier this week. The first came out of a set of entrepreneurs in Silicon Valley who said something like “CES is irrelevant – no one important is there and nothing interesting gets launched.” The second come out of a set of VCs in Silicon Valley who said something like “we go to CES to look for new companies to invest in that are outside the mainstream.”
I found both of these comments bizarre since we don’t view CES through either of those lenses. First, I think CES is incredibly relevant as it is a forward view of what the broad consumer electronics industry will be releasing and shipping over the next 12 months. Many of the CE companies and products operate on an annual product cycle and this helps me understand what is going to this year, at which point I don’t have to think hard about it for another year (yeah – I pay attention – but I have a really useful context). In addition, every technology buyer and supplier in the world is here wandering around so if you interact with any of them, it’s an extremely efficient way to spend time with them.
Next, we don’t actually search for new investments at CES although we tend to have some interesting meetings with folks who happen to be here. There are definitely cases where we got face time with entrepreneurs who we hadn’t yet spent a lot of time with previously – Pogoplug and MakerBot come to mind from years past. But we were already talking to them – CES was just an efficient way for all four of us to spent time with them.
If you want the multimedia version of what I just said, watch Jason’s interview on Bloomberg from yesterday.
We had three companies with large presences here this year – MakerBot, Orbotix, and Fitbit. They are each having an awesome show and I’m super psyched about their new products. It’s extremely fun – as an investor – to just hang out in a booth and watch the traffic and listen to the interactions.
We always have two dinners – one with just entrepreneurs we work with and one that is a broader audience. Each dinner was a highlight for me and if I do nothing else at CES, I’ll always come for these dinners.
I ended up with a series of meetings on Tuesday – three of them were with entrepreneurs who I’ve been talking to about various things. All three were really relevant and interesting and not surprising each was in our human computer interaction theme which I discussed on an NPR interview yesterday with Steve Henn titled Humans and Machines: Beyond Touch.
Finally, I had plenty that is the weirdness of Las Vegas. I had a total meltdown Wednesday morning and ended up spending the day in my room. I had a death defying run on the Las Vegas strip. And I’m just came back through a smoke filled casino from a breakfast with some of the leaders of the Las Vegas startup community (see more on the Startup Communities site soon.) This afternoon I board a plane to Boston and bid CES 2012 farewell. But I’ll be back again next year.