We recently invested in littleBits . It’s another of our investments that traces its roots to the MIT Media Lab. It’s also another investment we are making with our friends from True Ventures . It’s another one that mixes hardware and software in a delightful way that is part of our human computer interaction theme . And yet another investment in New York.
But it’s the first company we’ve invested in that did a promotional video for their product (the Synth Kit ) with Reggie Watts.
Ayah Bdeir , the CEO of littleBits, has blown my mind with her vision of where she is going to take this company. Phase 1 of littleBits was, in the company’s words, creating a “library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun .” Today there are over 50 different bits that you can buy right now , individually or bundled in different kits .
This, by itself, is awesome. But the next phase of where Ayah is taking the company is just awesome. And, as a result, I predict you will have some littleBits somewhere in your world before you realize it. And, since Thanksgiving is just around the corner, we’ve got a kit to make a programmable lazy susan for your table if you need one.
Remember, the machines have already taken over. Get on board if you want to be able to play with them.