This Is The Droid You Are Looking For
One of the most enjoyable things I get to do in my job is to be involved in creating amazingly fun products. If you hang around in our office at Foundry Group you see plenty of Makerbots, Fitbits, an Oblong Mezzanine, an Occipital Structure Sensor, ModRobotics Cubelets, littleBits, 3D Robotics drones, and Spheros.
Now we’ve got some BB-8s (from Sphero) in our office. And if you want one, you can buy one right now.
The story of Sphero and BB-8 makes me smile a huge smile. I’m a massive Star Wars fan and saw the first Star Wars movie in 1977 when I was 11. I had a digital LED Star Wars watch from Texas Instruments that I wore proudly every day. Recently, I’ve been wearing Star Wars Vans. Yoda adorns lots of spaces in my world and “Do or do not, there is no try” is one of my mantras.
Sphero was originally known as Gearbox when it entered Techstars in Boulder in 2010. It’s origin story is summarized in the Techstars Founder Stories series and our journey with Ian Bernstein, Adam Wilson, Paul Berberian, and the team they subsequently assembled has been awesome.
Shortly after we led the seed round the company changed its name to Orbotix. It released its first product – Sphero – a little over a year later and was off to the races.
Last year, Orbotix did an unusual thing. With two successful products under its belt (Sphero and Ollie), the team was working on the next product concept. At the same time, Techstars had partnered with Disney to create the Disney Accelerator. While Orbotix was now a substantial company (with around 50 people), Paul, Ian, and Adam decided to go through the Disney Accelerator to create their next product. They had no idea what it would be, but they just wanted to isolate themselves from the rest of the company and invent the next thing. Paul spent 50% of his time in LA and the other 50% of his time in Boulder. Ian and Adam spent 100% of their time in LA and went through the first Disney Accelerator program.
The story of how BB-8 came out of this has been talked about plenty of times including an article in Wired and this morning on the front page of the Denver Post. It’s a great example of the power of a prepared mind, magical technology, and the Techstars corporate accelerator dynamic.
Today, Orbotix is called Sphero. The latest product from Sphero is BB-8. And, as a Star Wars geek, I couldn’t be happier to have a tiny part in bringing BB-8 to life.