The 2% Change
Here’s something actionable for you on a Monday morning. If you want to improve your business, in addition to all the other things you are doing, focus on changing thing by 2%.
For example, raise your prices 2%. Eliminate 2% of your variable costs. Focus on the bottom 2% of your team and ask yourself if you really want them on your team. When you cater in food for a meeting, arrange a long term relationship and ask for a 2% discount. Take advantage of any pre-pay or early pay opportunities from vendors who offer a 2% or greater discount. Go through all of your recurring payables and ask yourself the question “do we need this?” and see if you can cut at least 2% of them. The next time you buy something from the Apple store, ask if you are getting a business discount and, if not, ask for one. If you get paid online using credit cards, explore options that are 2% less expensive. If you travel a lot, consider doing 2% more video conferences.
This works for your personal life also. Do you want to lose some weight? Eat 2% less and exercise 2% more. Are you tired? Sleep 2% more. Track your heart rate and see if 2% more sleep will lower your resting heart rate by 2%. Cancel 2% of your meetings. Spent 2% more time each waking day with your spouse, kids, and parents. Take a 2% break during the day and spend it alone going for a walk, fishing, or just sitting quietly on a bench.
You get the idea. As entrepreneurs we spend much of our time on transformative change. When I was president of Feld Technologies, I remember putting energy with my partner Dave into incremental change, especially when we were running short of cash. Don’t forget the 2%. It almost always flows directly to the bottom line.