Brad Feld

Month: March 2018

We (the tech industry) like to label everything. I attribute the source of this desire and need to Regis McKenna although he may have just been the genius that amplified it.

The labels I dealt with early in my professional career (the 1980s) included micro computers, mini-computers, artificial intelligence, expert systems, neural networks, middleware, super computers, parallel computing, and killer app. Oh – and groovy. And music by Boston, Journey, Rush, Pink Floyd, and AC/DC.

When we invested in Fitbit in 2010, the phrase we used to describe the product was human instrumentation. If you read the original post, you’ll be amused by the lack of marketing language for what, in a few years, would evolve through labels like quantified self and wearables. And yes, I still call it human instrumentation (as a subset of human computer interaction), since that’s the part that is interesting to me.

BodyHacking and BioHacking and trendy labels for this. They’ve long been a favorite troupe of the sci-fi that I enjoy and are now regularly showing up in sci-fi movies. One of the annual conferences, BDYHAX, even has a description that fits with the notion of transhumanism.

BDYHAX is 3-day celebration of human enhancement, transhumanism, and biohacking. With a special focus on DIY healthcare and other body hacks, BDYHAX brings together industry experts, curious newcomers, and everyone else in between.

Mom / Dad – do these words skeeve you out? I’m betting they do. Or, at the minimum, you feel detached from them. It is, in this way, that I think the tech industry, with their labels, are doing humanity a great injustice on this topic.

Here are some common bodyhacks that we’ve been doing for a long time.

 

  • IUD
  • Glucose monitor
  • Hip replacement
  • Dental implant
  • Tattoo
  • Pacemaker

You get the idea.

I think part of the problem might be gender. Go read the following post by Kate Preston McAndrew titled Vagina, vagina, vagina.* (the subtitle is “Redesigning the pelvic exam experience“). Kate starts the post strong.

“Gender disparity is real, and traditionally, medical equipment designers have tended to have penises. That is problematic on a general level, but specifically, it means that problems that are specific to vaginas are often ignored or overlooked.”

I hadn’t connected this issue to the labels we use until I read the post. The post is outstanding, especially in the use of language and the unfolding of the thought process around the product. While reading it, I felt like I was in an alternate universe from the typical conversation I have about products. It was awesome.

Tech (hardware and software) is being interwoven into everything we do as a human species. To make this accessible to everyone, maybe we should start working a little harder on the words. More meaning, and less either (a) tech or (b) marketing. Ponder that all your cryptowarriors out there. Or members of any particular technology company mafia. And those of you in ecosystems.

What are you really trying to say?


I woke up late this morning with a vivid dream in my head. I had shown up at my new house on the first morning of our occupancy. There were all kinds of people running around including a dozen schoolkids playing red devil on the patio. I didn’t have any clothes unpacked yet except some running shorts that I didn’t like and an old t-shirt. I went upstairs to go to the bathroom and take a shower. The bathroom floor was linoleum and the wallpaper was grandma’s English garden floral from the 1950s. I tried to figure out how to poop in the toilet but the toilet paper holder got tangled up in the seat cover and I couldn’t get the toilet open correctly, dunked the toilet paper in the water, and just gave up. I turned on the shower, which was a pink tub with yellow walls, miniature size, with a plastic shower curtain that only covered half the length of the tub. The shower nozzle was a wide-spray non-adjustable one so I ended up with water all over the bathroom, including the one towel that was hung on a metal rack in the direct line of the spray. The only soap that was available was a tiny petrified stub molded into the ridged indent in the wall. I gave up and went to brush my teeth but realized I had no toothbrush or toothpaste. I put my uncomfortable running shorts on and got in a friends car to drive up a windy hill to a potato restaurant shack like the one where I had my first job at Potatoes Etc., except it was in a wooden crab shack instead of a shiny new shopping mall. I struggled for a while to construct my order based on their extremely complex paper-based ordering system before giving up. A few more things like this happened on the way back to the house, including a short run through the woods, and then I woke up.

It’s a few hours later and the dream still lingers. The obvious analysis of it is that I’m feeling a lot of anxiety, but I’m not. We just had an awesome two-day partner offsite and we all showed up fully to the conversation. While I’m emotionally and physically tired, I realized my dream was a version of something I described – and then we talked about – for a while, which is the notion of absorbing and metabolizing stress and anxiety, especially when it is generated by other people.

Last year I wrote a post titled Do You Reduce Stress Or Increase Stress? after hearing a great quote by Mark Cuban at an event where I interviewed him. He said:

“I like to invest in people who reduce stress and avoid people who increase stress.”

This stuck with me because I view part of my role to absorb the stress in the system while working hard not to add stress to people who I work with. I’m not perfect, but I’ve come to understand the link between this activity and my depressive tendencies.

Specifically, I absorb a lot of stress and anxiety. I’ve become very good at metabolizing it (a word that I came up with in therapy to describe the activity that happens.) As a result, I can stay very calm in the face of enormous stress and anxiety of others. However, I do have to metabolize what I absorb (and expel the waste product in some way) or else it builds up. I also have to deal with my own stress and anxiety. If I reach my limit, I start reacting to the cumulative stress and anxiety in my system. If I don’t do something about that quickly (of which self-care: rest, running, meditating, eating right, spending time alone, not traveling, being with Amy, reading) and in a significant enough magnitude, a depressive episode of some duration starts to loom. In the extreme cases, I tip into depression.

I used to fight the idea of this. I foolishly thought “if I can just stop being stressed or anxious, I’ll be fine.” Rather than trying to prevent or avoid stress and anxiety, I’ve learned to embrace it, and all the signals around it.

The dream that I led this post off with is a signal that I’m metabolizing a large amount of stress and anxiety. While I can psychoanalyze the dream, I’ve had some version of this type of dream enough times in my 52 years on this planet to know what the inputs are. More importantly to me is the warning of a dream this vivid that I need to pay attention to me and to make sure I’ve got enough of a metabolism buffer. I’m good there as I’ve got four days at home in Boulder with Amy, working out of my house the next two days and then having a very quiet weekend.

For me, the metaphor of metabolizing stress and anxiety, which only emerged through my work in therapy last year, is a profound one that has been incredibly helpful to me. If it’s helpful to you, that’s great. If it’s not, I’d suggest a meta-insight, which is to search for a physical or biological metaphor for how you deal with stress and anxiety, in an effort to have a more constructive relationship with it.