Dec 4 2018

The Launch of Adero

I’ve watched a pretty remarkable thing unfold in the past year that culminated yesterday in the launch of a new product from Adero. For a one minute overview, watch the video below. For a longer overview, read the Hello from Adero post from Nate Kelly, the CEO.

Adero is shipping now. As a reader of my blog, you can get 20% off a purchase using the code FOUNDRY20. I’ve been using the production product for 30 days and it’s dynamite.

Adero is what has emerged from our investment in TrackR and is a very long story for another blog post. After a very difficult Q4 last year, we reset a number of things on the business, including the leadership team. Nate Kelly, who had been hired as COO, took over as CEO and in February decided to effectively start from scratch with the hardware, software, and long-term product vision.

Nate and the team have – in nine months – designed, built, and shipped an extremely impressive next-generation product. The amount done in that period of time has been mind-blowing to me after having worked with many hardware-related companies. It’s not just the creation of the product, but the quality of the total product – hardware, software, brand promise, and organization to support it – that is impressive.

I’m really excited about the next phase of this company. We’ve had many successes emerge from companies that stalled or had major problems. Every successful company of ours has had at least one near-death experience. The last year has been extremely intense for this company, and I have enormous respect for the effort of every person there.

Help me on the next journey of Adero by becoming a customer and giving me feedback – of any type – to pass on to the team. They are a learning and building machine that is as impressive as any that I’ve gotten the pleasure to work with over the years.


Also published on Medium.