Feb 4 2020

Book: Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Claudia Reuter, now the Techstars GM Americas East (and previously the Techstars MD for the Stanley+Techstars Additive Manufacturing Accelerator), has a new book coming out called Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want.

I read the final page proofs while I was in Mexico and it is an excellent book. It’s a combination of a memoir, startup guidebook–especially aimed at women, exploration of gender dynamics in the workplace, and inspiration for women who are considering starting a company. It covers topics such as how to:

  • develop and share your vision
  • deal with stereotypes and unconscious bias
  • leverage perceived weaknesses and turn them into strengths
  • balance life at high speeds and avoid burnout
  • cultivate the confidence to move from idea to creating a company with the culture and rules you want

Claudia includes a story of a half-dozen fictional people that unfolds throughout the book, bringing many of her points to life with tangible examples of how the conversations and dynamics unfold in the real world.

As I read through the book, there were multiple points where I thought, “Every man in any startup or fast-growing business should read this.” As a man in technology, I took away a number of new ideas, along with examples that were explained in a way that I wouldn’t have been able to do prior to reading Claudia’s book.

This is the fourth book in the Techstars Press series, following Do More Faster: Techstars Lessons to Accelerate Your Startup, 2e (Cohen/Feld), Sell More Faster: The Ultimate Sales Playbook for Startups (Schwartzfarb), and No Vision All Drive: What I Learned from My First Company (Brown). Look for more from (and about) Techstars Press coming soon!

Claudia – congrats on shipping the book!