When The Big Companies Show Up
I find it fascinating when a large company enters a new arena.
Some of you will remember this happening back in 1981 when IBM announced it was getting into the personal computer market. This was a field that up until that point had been completely dominated by smaller players like Apple. Steve Jobs’s response was the now-infamous full-page ad in the Wall Street Journal welcoming IBM to the game.
Fast forward to today. Sony just announced they are going to start shipping a holographic display. This is the first large company entering this nascent field that I’m aware up. And, as far as I know, the only company actually shipping a product at this point is Looking Glass (I sit on the board, and Foundry is an investor.)
As the quote attributed to Mark Twain says (but ironically unclear whether he actually said it), “History doesn’t repeat itself, but it often rhymes.”
In an effort to rhyme, Looking Glass CEO Shawn Frayne’s welcome letter to Sony, inspired in font and spirit by the original Apple 1981 ad, follows.
When I ponder my life in 2040, I am confident that I will not be spending 12 hours a day in videoconferences on a 2D display. I’m also not going to have a headset encapsulating my face. I’m ready for my holographic future, and I’m having fun being an investor in a company that helps create it.
Let the games begin! Looking Glass has some fun stuff up their sleeves that they are releasing on December 2. Sign up here to be the first to know.