I’m Glad Discord Isn’t Being Acquired
Dear Discord: Please go public and stay independent instead of being acquired. Love, Brad.
I’ve become a huge Discord fan and user of the past year. I’ve got many daily reference points from products that I use for real-time communication channels: Slack, Telegram, Signal, iMessage, Zoom, Voxer, Mighty, and of course, email.
An increasing number of my group communications is on Discord. There was a ramp-up on Slack several years ago across organizations, but I find it noisy, not terribly easy to navigate, and tiresome for various reasons.
In contrast, Discord is much easier and feels much more vibrant for dynamic communities. This then leads to lots of 1:1 comms across organizations, which until recently was really difficult with Slack, which is now sort of, but not completely, fixed since Slack rolled out Connect.
I stopped using Twitter, Facebook, WhatsApp, and LinkedIn for any real-time comm stuff a while ago. While my iMessage is noisy, it’s calmed down a lot given wiring up some other stuff to the right channels.
I continue to believe that Zoom has a massive disruptive opportunity to obliterate Slack. Still, it’s clearly not a priority for them, and all that might now be irrelevant given Salesforce + Slack along with the Salesforce / Zoom relationship.
That brings me back to Discord. While it would be a smart move for Microsoft to acquire Discord, it would likely pin Discord into a particular segment of Microsoft given Teams along with Microsoft’s functional separation between their gaming business and their corporate business. I know nothing specific about the Microsoft / Discord discussions, but I expect it was primarily, if not entirely, on the gaming side of Microsoft. This would eliminate what I expect is Discord’s most interesting current vector, which is cross-organization collaboration within either affinity groups (communities) or for corporations with their customers.
I fantasize about having one app that deals with all the different sub-apps. Right now, that’s called “my computer” since I have to deal with many different apps. If the promise of APIs really came true, or if XMPP had worked out, or if Trillian had become a thing, this might have happened. But, as with most things in tech, the walled garden takes over when the revenue and profit imperative takes over in the context of monetizing users.
Real-time everything is broken right now. Yeah, it works at an application and network-level (quite brilliantly, and much better than 20 years ago), but it sucks at a user level.
There is so much to do here. Ironically, at least from my perspective, we need more companies (e.g., Discord – stay independent) rather than fewer companies working on this right now.