Brad Feld

Category: Books

Next week, I’m spending some time in Boston with my uncle Charlie Feld talking about his newest book, The Calloway Way: Results & Integrity.

Alongside some private events with EMC, MIT, HBS, and the N2 Conference, we’re doing a few public events which I would like to invite you to. On Tuesday night (10/28) we’ll be at Techstars Boston and on Wednesday night (10/29) we’ll be at Yesware.

10/28 – RSVP for the Techstars Boston event

10/29 – RSVP for the Yesware event

Charlie and I will be onstage talking about the importance of results and integrity – me from an entrepreneurial perspective and Charlie from his perspective as one of the most accomplished Fortune 1000 CIOs in the world. It’s a dynamic that isn’t often combined and I’m looking forward to exploring the similarities and differences with someone I consider one of my closest mentors and friends (as well as my uncle.)

A big thanks to Techstars Boston (with Foley Hoag) and Yesware for picking up copies of the book for all who attend each event. The book isn’t due to be released until mid-November but book tour has some early release copies of the book which is super fun.

If you’re not in Boston or can’t make it out to the events, here’s a brief overview to whet your leadership literature appetite.

The book is a perspective on leadership disguised as a biography of Wayne Calloway and his time at PepsiCo. Calloway served as an executive at Frito-Lay and PepsiCo for over twenty years and managed to put up some serious numbers. Year-on-year double digit growth for over 20 years which translates to doubling revenue and profit four times over that time frame. The numbers are amazing but the book is about both the leadership vision and nitty-gritty tactics that led to these results. A plus is that the book reads like an oral history of PepsiCo during that time due to the interview based format of the book. A second plus is that this book is the fifth title from FG Press, the publishing house that I co-founded with my Foundry Group partners.

You can pre-order The Calloway Way here.


I read a lot – somewhere between 50 and 100 books a year. I prefer long form (books) to medium form (articles, blog posts), although I read plenty of that as well. I’m a visual learner, so I learn a lot more from reading than I do by listening to a lecture or a video.

I’m always curious what my friends are reading and often grab books they recommend. Last week Fred Wilson wrote a post recommending two books including Randy Hunt’s Product Design for the Web: Principles of Designing and Releasing Web Products. I grabbed them both.

I read Randy’s book yesterday while procrastinating working on my next book, Startup Opportunities. Randy was the Creative Director at Etsy for a number of years and has written a strong, easy to read, and very accessible book for anyone interested in better understanding how to design web products. And, he does a great job of defining a “web product” as much more than just a web site – think Etsy, Pinterest, Facebook, or Twitter – and all the corresponding pieces including the APIs, native apps, mobile apps, and website.

I love the way this book starts off – with a quote from Paola Antonelli, MoMA Senior Curator of Architecture & Design + Director of R&D.

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”

If that sounds a little Steve Jobsian, and it resonates with you, then you will enjoy this book. Randy treats the subject simply and clearly. He does it in a way that anyone who is not a natural designer or developer will understand. It’s not about UX, UI, IxD, or any other initialisms or TLAs. It’s about product design.

Thanks Fred for the recommendation. While short, I learned a couple of things, which made my time with this book worthwhile. And, for the zillions of entrepreneurs out there who think they grok how to design things, I recommend this book as you’ll learn something that will make you even better at what you do.


Amy and I both feel lethargic and a little sick yesterday, so neither of us felt like doing anything or going anywhere. It might have been re-entry from 10 days on the road, it might have been the tuberculous ward that was the cabin of our airplane, or it just might have been the Sunday lazies.

So I read Whiskey Tango Foxtrot. Someone – maybe the publisher – sent it in the mail to me and I got it the same weekend that I read a review of it in the New York Times Book Review. Something about it appealed to me and even though it was a 400 page fiction book that felt pretty daunting in hardcover, it still felt manageable when compared to a David Foster Wallace epic. It sat on our coffee table for a few weeks until I picked it up and demolished it yesterday.

It was awesome, up until the last 50 pages. David Shafer, the author, has a magical way with words. Paragraphs unfolded in delightful ways, often ending with a surprise phrase that tied into something else. The three protagonists were deep and complicated, especially against the backdrop of the twisted, complex, and steadily unfolding plot. While it was predictable that their lives would converge and tangle, it happened suddenly, after what seemed like interminable foreplay, which in fact is how foreplay like this should feel.

The backdrop for the book is corrupt enterprise and government stuff, but with a subtle tone that sets it apart from the normal thriller genre. WTF (its abbreviation) is literature, not cyber thriller, espionage tale, or spy/government/mental floss. There are plenty of WTF moments, and then some more, and then things come together, and then they separate, and then more WTF happens.

The collection of all information in the universe is part of it, along with a parallel “non-Internet Internet.” Oh – and there are plant-based computers that grow in the midst of a pot farm. Well – not really a pot farm, but that’s the disguise. So there’s some sci-fi mixed with drug and hippie themes. And lots and lots of stuff that feels very real, right now.

I was about four hours into the book, with about 50 pages to go, and I suddenly had the feeling that the plot wasn’t going to resolve. There were simply not enough physical pages in my right hand. With 25 pages to go, I was certain it wouldn’t resolve and I started to get a little annoyed. When it finished, I said to Amy, “that was awesome, except the ending.”

In the light of a new day, I am now looking forward to WTF the Sequel. I don’t want to wait a few years for it, and know that it might never come. But I hope that’s what Shafer is working on.

If you like real fiction, that is well written, and contemporary, especially first novels, go grab a copy of Whiskey Tango Foxtrot right now.


Frank Gruber, a long time friend, recently released a book, Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success.

The book is filled with a bunch of great stuff for any entrepreneur.  Each section has a story, actions to take, the harsh reality, and suggestions for how to enjoy the journey. For a sense of the book, take a look at how it is structured and the table of contents.

Frank is going to be in Boulder in a couple of weeks and I’m hosting a book launch party for him. I’ll sit down with Frank for the better part of an hour to talk about our views on how to celebrate the act of entrepreneurship. We’ll then hang out for a while.

The event is on 10/16 at 6:00pm. Pick up a ticket here.

The ticket costs a few dollars and every single one of those dollars goes to Entrepreneurs Foundation of Colorado. Everyone who attends is getting a copy of the book, which I’m covering.

If you are not in Boulder or can’t make it to this event, grab a copy of Frank’s book here. It’ll be worth your time.


Last night I gave the kickoff talk to the West Michigan Policy Forum. I did my riff on Startup Communities and followed it up with a short Q&A on issues specific to Michigan’s entrepreneurial scene.

Afterwards, Amy and I went for a walk to the Apple Store on Fifth Avenue in Manhattan to buy a Lighting to HDMI adapter so we could watch Print the Legend on the TV in our hotel room. We succeeded in surviving the 24×7 madhouse that is the Apple Store on Fifth Avenue, got the right cable, but were unable to hack our hotel TV which refused to do anything other than respond to a hardwired magic box. So we watched Jaws on TV instead (amazingly, neither of us had ever seen it.)

The juxtaposition of the two experiences (my talk vs. the casual madness of the Apple Store) combined with a line from Peter Thiel’s book Zero to One: Notes on Startups, or How to Build the Future reminded me of another line that I heard at the UP Global Annual Summit in Las Vegas over the summer. Thiel’s line was about uniforms and how his firm Founders Fund immediately rejects any entrepreneur who dresses in a suit and tie. Instead, his firm believes in the Silicon Valley uniform of jeans and a t-shirt and he gives a visual example of Elon Musk wearing an “Occupy Mars” t-shirt compared to Brian Harrison, the CEO of Solyndra, looking very dapper in his classical suit and tie. I’ll let you guess which entrepreneur created several multi-billion dollar companies and which entrepreneur saw his extremely well funded company go bankrupt.

The line I heard in the context of startup communities was “the collision of the tucked and the untucked.” This referred to the startup community entrepreneurs in untucked t-shirts interacting with the startup community feeders (government, academics, big companies, investors, and service providers) who tend to have their shirt tucked in, even if they aren’t wearing ties.

The magic in growing the startup community is to get the tucked and the untucked to hang out. Your goal should be to generate endless collisions between different perspectives, ideas, peoples, and culture. Rather than segmenting things into the old guard and new guard, mix it up. Get everyone working together.

Don’t let parallel universes evolve – you want one big, messy network continually changing. Make sure you are creating situations for the tucked and untucked to get together, be together, and work together. Have some fun with it, including formally reversing roles at a Sadie Hawkins like event, where the tucked wear t-shirts and the untucked wear suits.

Tonight I’m at a dinner with the Blackstone Foundation and several executives at the Blackstone Group talking about startup communities and entrepreneurial ecosystems. The invite says “business attire” which I expect for many will be “tucked.” I’ll be in my standard uniform – jeans, Toms, and a zany Robert Graham shirt, that will most definitely be untucked. It should be fun.


I love origin stories. Yesterday at the kickoff of Techstars FounderCon, I stood on stage with David Cohen and David Brown as we went through the origin story of Techstars, followed by a build up of what has happened over the past seven amazing years. As the 50+ people working for Techstars stood on the stage at the end, I got chills. Afterwards I got feedback from a number of the 500 people in the audience that it was extremely useful context for them, many of whom joined the extended Techstars network in the past two years.

A few weeks ago, FG Press released the first book in its Techstars series titled No Vision All Drive: Memoirs of an Entrepreneur. It’s written by David Brown and is the origin story of David Brown and David Cohen’s first company Pinpoint Technologies.

If you recognize David Cohen’s name, but not David Brown’s, you have a new David in your world. Brown was one of the four co-founders of Techstars (with Cohen, me, and Jared Polis). A little over a year ago, he joined Techstars full time as one of the three managing partners – the other two being David Cohen and Mark Solon. Brown runs the organization day to day and Solon manages all the fund and capital formation activity.

While I’ve known Brown for seven years, Cohen and Brown have worked together for 25 years. Pinpoint was a self-funded company that was their first entrepreneurial endeavor. Like many other startups, it had many ups and downs but the David’s created a very successful, profitable business that was acquired by ZOLL (a Boston-based public company) in 1999. Brown stayed at ZOLL for a while, left, and then came back and ran ZOLL Data (the division based on Pinpoint) until last year when he finally left for good.

When I read the first draft of No Vision All Drive I immediately realized this was a powerful origin story. It shows the personal and professional development of Brown and Cohen as they grew from two guys trying to figure out how to start their business to leaders of a real company. Brown’s reflections on the experience are detailed and demonstrates his incredible talents as an operator. If you know Cohen, after reading this book, you understand why they are perfect partners and have worked so well together over the past 25 years.

It’s a delight to get to work with both of these guys. No Vision All Drive gave me deep insight into Brown and how to be effective working with him, as well as what to expect in the context of his leadership and management style. And it made me even more optimistic about the future of Techstars.

Our goal with the Techstars Series is to get out a series of books applicable to all entrepreneurs at an affordable price. So, instead of doing the default Kindle $9.99 price, or tying the Kindle price to the hardcover price, we are charging $4.95 for the Kindle version. We know there is no marginal cost to each incremental e-book so we want to provide it at a price that entrepreneurs won’t think twice about, which we pegged at the equivalent of a Starbucks Venti Peppermint Mocha Frappuccino .

If you are interested in origin stories or just want to better understand the guys behind Techstars, I encourage you to grab a copy of No Vision All Drive: Memoirs of an Entrepreneur.


FG Press recently released its third book, Accelerate: Founder Insights Into Accelerator Programs.

If you want to understand how an accelerator program works from the inside or are considering applying to an accelerator, this is the book for you. Luke Deering interviewed 150 entrepreneurs who have been through a variety of accelerator programs to get their insights. He originally did this as a Kickstarter campaign which I supported and wrote the foreword for.

When I saw the Kickstarter version, I asked if we could add to it, edit it, and publish it via FG Press. It’s out and I’m really proud of it. It has feedback from entrepreneurs who have gone through accelerators all over the world.

The book is divided into sections that cover topics such how to come up with an idea, advice on applying to an accelerator, tips for marketing and user acquisition early on, approaches to fundraising, and what the accelerator experience is actually like.

There are a number of case studies, longer form essays (but never too long), and lots and lots of short (one to three paragraph) real-life anecdotes. While I acknowledge the case studies are a little Techstars heavy, I think Luke did a nice job of getting a wide variety of examples from many different accelerators.

There’s also an accelerator directory, a good overview from Pat Riley, who runs the Global Accelerator Network, and lots of other goodies.

When we started working on the book, our goal was to make the hardcopy a beautifully designed book that could sit on a coffee table as well as being able to be used as a reference guide. The team at FG Press did a magnificent job.

You can order Accelerate from Amazon. If you run an accelerator or want to support something around accelerators and want to explore a bulk purchase along with a presentation, just email me.


I heard a great phrase from Jenna Walker at Artifact Uprising yesterday. We had a Blackstone Entrepreneurs Network Colorado meeting with her and her partner and in the middle of the discussion about their business Jenna used the phrase “digital paralysis” to describe one of the things she thinks is driving the incredible engagement of their customers.

Her example was photography. Artifact Uprising came out of her original experience with photography, the dramatic shift to digital photography on iPhones and picture storage on Dropbox and Instagram, and the massive overwhelming feeling of having zillions of digital photos. In Jenna’s case, it’s caused a slow down of her photo taking (digital paralysis) because she’s overwhelmed with the massive numbers of photos she now has, doesn’t really have the energy to deal with them, and resists taking more because they’ll just end up along with the other zillions in Dropbox.

I totally identified with this. Amy and I have a huge number of digital artifacts at this point – with our enormous photo library being just one of them. The feeling of paralysis in dealing with them is substantial. After a brief tussle the other day over “hey – just share the photo stream with me of the stuff you are going to take today” followed by a struggle to figure out how to do it the way we wanted to do it and still have the photos end up in the same place, tension ensued and digital paralysis once again set it. I sent myself an email task to “spend an hour with the fucking photos on Dropbox” this weekend which I’ll probably end up avoiding dealing with due to digital paralysis.

Yesterday, my friend Dov Seidman wrote a great article in Fast Company titled Why There’s More To Taking A Break Than Just Sitting There. It’s worth a long, slow read in the context of reacting to being overwhelmed digitally as well as in the general intense pace of life today.

As I sat and thumbed through some of the beautiful photo books that Artifact Uprising creates, I could feel my brain slowing down and being less jangly as I settled into observing and interacting with something not-digital. Try it this weekend, and ponder it while you are taking a break. Pause, and explore why you are pausing, how it feels, and what you are doing about it. And see if it impacts your digital paralysis when you end the pause and go back to the computer.


Reid Hoffman, Ben Casnocha, and Chris Yeh have written an outstanding and important book called The Alliance: Managing Talent in the Networked Age. I encourage you to get a copy right now and read it this weekend. If you are a CEO of a company Foundry Group has invested in, there’s no need to buy it – I just ordered 100 of them and they will be in your hands soon.

Reid and Ben previously wrote a book called The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. It is also excellent. It’s the first book students read during the course I teach with Brad Bernthal at CU Boulder called “The Philosophy of Entrepreneurship.”

Reid is well known as the co-founder of LinkedIn, a partner at Greylock, an angel investor in many successful companies including Facebook and Twitter, and one of the kingpins of the PayPal Mafia. I got to know Reid while serving on the Zynga board with him and he’s as advertised – a deep thinker, extraordinary strategist, and incredibly supportive partner to an entrepreneur. Most importantly, it’s very clear that the notion of building a strong personal brand (discussed in The Start-up of You) and approaching employee / employer pact with commitment and a very  long term view (discussed in The Alliance) is a core part of his value system.

Ben, while less well known, has been Reid’s chief of staff for the past few years. He’s also a successful entrepreneur, having started Comcate, his first business, at age 14. Amy and I have become extremely close friends with Ben over the last decade and we view him as part of our extended family.

I don’t really know Chris, but by association he has a huge amount of credibility with me.

The Alliance starts out by punching you in the face to get your attention. It differentiates between the notion of “company as a family” and “company as a team.” The punch in the face is the idea that you can’t fire a family member (“Susy, you aren’t succeeding at doing your homework, so you are fired as our daughter”) so while “we are a family” is a time-worn metaphor for a company, it’s a poor one. Reid, Ben, and Chris suggest the notion of a team instead. And, instead of permanent employment, they use the concept of a tour of duty to redefine the employer / employee relationship from “lifetime employment” to “a well-defined and clearly stated pact between employer and employee.”

The book, and the concept, is tightly written and extremely readable. The book is an appropriate length – there’s no fat here – just substance. I particularly loved the chapter on Network Intelligence which describes an approach to have every person in your company use their network to get market and competitive intelligence for the company. In addition to the concept, the authors give us piles of examples, including some from Greylock on how to execute a brilliant market intelligence strategy.

When reflecting on The Alliance, I feel that Foundry Group works this way at a meta-level. If you extend “Foundry Group” to include all of the entities that we have co-founded, you quickly add in Techstars, FG Angels, FG Press, SRS|Acquiom, Gluecon, Defrag, and a few others. Then, add in the 70 companies we’ve invested in via Foundry Group and the 20 or so we’ve invested in through FG Angels. Then the 30 or so VC funds we are investors in. And the thousands of companies we are indirect investors in. That’s a big team, configured in lots of different structures, all over the US. Any member in good standing of any of these entities is a long term member of our team, regardless of what they do. Anytime one of the reaches out to me, I’ll always try to help any way I can. Sure – we aren’t perfect at this, but we try hard, and are going to keep trying even harder in the future.

Reid, Ben, and Chris – thanks for writing this book. I hope, in 20 years, it’s as important as The Organization Man by William Whyte was in its day.