Brad Feld

Category: Books

Wow. I needed a vacation. Amy reminds me that I say that on day three of each of our quarterly weeks off the grid. It doesn’t seem to matter how I try to pace myself or how recent my previous week off the grid was. On day three, when I’m not looking at email, anything on the web, or checking my phone, I just breathe deeply and say “wow I needed this vacation.”

Oh – and I decided to get over my fear of horses. I’ve been afraid of horses since I was a teenager. As a kid growing up in Dallas I rode a lot, but my brother had a nasty fall when we were riding together and that was that for me. Amy loves horses and has started riding regularly now that we live in horse country outside of Boulder so I decided it was silly for me to continue to be afraid of horses. So we spent a week at Miraval where I could ride every other day and do a few of their horse specific activities.

For example, here’s me painting a horse. Bonus points if you figure out what I painted on him (his name is HeartWind). Hint – count the vertical lines carefully.

As with most of my vacations, I read about a book a day. Here’s the list, in order, with short commentary.

Red Bang: I wanted to love this book. From the review it felt like a current day version of Microserfs: A Novel or JPod, two tech culture masterpieces by Douglas Coupland. While some of that came through, “The Company” (a thinly designed version of Microsoft) was too over the top ridiculous and many of the satirical moments fell flat for me. It was ok, but not great.

Sting of the Drone: I’ve devoured all of Richard Clarke’s fiction and they are all well written, incredibly relevant, and better than what a modern day Clancy treatment of the topic would be. The only issue I had with this one was the ending – it was too contrived, too many good guys died while the bad guys got shut down, and the neat tidy bow that wrapped everything up consisted of almost all of the protagonists dying in a fireball ending. Boo – more reflection after the climax needed, but otherwise outstanding.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph: I don’t know Ryan Holiday, but I heard of this book from Tim Ferriss and was intrigued by the description so I decided to dose myself in some stoicism. Dynamite book – I’m glad I put the time in. Holiday covers the topic well in a very accessible way.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (APenguin Special from Portfolio): I figured I’d read the cannon on Holiday so this was next. If you don’t know what “growth hacking” means, this is a good intro. But if you do, this is a waste of time.

Stress Test: Reflections on Financial Crises: This was the heavy one of the trip – it took three days. Geithner has always been a cipher to me so I figured his autobiography and memoir on the financial crisis would help me understand him better. He did an amazing job with this book, both explaining what happened while explaining himself. The depth of his own introspection and understanding of his own being came through in the midst of incredible pressure and crisis. Once you realize he’s a deep introvert in a context that begs for extrovert energy, a lot of the puzzle pieces about him slide into place. After reading this book, I’m glad he was at the head of the NY Fed and the Treasury for the past decade. Regardless of your position on what went down during this time, this is a book worth reading for a clear perspective from Geithner’s point of view.

Sleep Your Way to the TOP: *and other myths about business success: I finished my trip by reading the final version of the second book from FG Press, our new publishing company. I’ve probably read the book a half dozen times during the edit cycle, but I hadn’t yet read the final version on a Kindle. More soon, but I love this book and Jane Miller is an absolutely star.


As Boulder Startup Week 2014 comes to an end, I have been reflecting on the power of startup communities today.

When I wrote Startup Communities: Building an Entrepreneurial Ecosystem in Your City, I made some assertions about how to build startup communities and what the impact of them would be on society. As I sit here at the end of a week pondering everything that is going on in the world around startup communities, I believe I have vastly underestimated their potential impact. And this makes me feel very happy.

Startup Week is a great example of an activity and event that I talk about in my Boulder Thesis. It was also another creation from Boulder, just like Startup Weekend, Techstars, and the Boulder Thesis. Andrew Hyde, the founder of Startup Weekend, was also the founder of Startup Week. After a hiatus of a few years, Andrew came back to run Boulder Startup Week. But he is also about to do something magical with Startup Week – look for more on that soon. And, if you enjoyed Boulder Startup Week, go check out Fort Collins Startup Week which is happening from 5/20 – 5/25 and looks awesome.

This reflection led me to think about how to wire up the largest startup community in the world. Geography is one boundary, but the Internet allows us to create a global startup community that is a network of startup communities. UP Global, which I’m on the board of, is doing just that.

You might know UP Global by the names of the two organizations that combined to form it – Startup Weekend and Startup America Partnership. This combination happened about a year ago and the progress in the last year has been remarkable.

I encourage you to take a look at the UP Global 2013 Impact Report. It’s 28 slides and when I looked at it early today it blew my mind. Here are a few key metrics:

  • 310,000 alumni and volunteers
  • 4,500 mentors
  • 132,000 businesses
  • 87,000 developers
  • 39,000 designers
  • 501 cities
  • 126 countries

Go look at the UP Global 2013 Impact Report. It’s insanely wonderful how many people and startup communities this organization has touched.

The network is getting incredibly strong and powerful. I believe that networks are now more important in our society than hierarchies. Sure – we’ll have hierarchies forever, but I’m going to spend as much of my time as possible in the network. And for everyone who is part of the network of people engaging in startup communities, thanks for all your efforts on this mission!


Jane Miller’s launch party for her first book (and FG Press’s second title) Sleep Your Way To The Top And Other Myths About Business Success  is happening in Boulder this coming Tuesday, 5/20 at eTown Hall.

Profits benefit the CU Leeds Professional Mentoring Program.

Around the Foundry Group offices we’ve been referring to Sleep Your Way To The Top as “Sheryl Sandberg meets Chelsea Handler.” Jane is an awesome CEO (who just sold Rudi’s Organic Bakery to The Hain Celestial Group) with an incredible amount of experience on the front lines building and guiding businesses. Her writing style is hilariously funny but packs a serious punch.

Jane will reveals the tips and tricks she learned on her journey from small town Illinois girl to shattering the glass ceiling at more than one male-dominated corporation. She’ll cover myths such as:

MYTH: Size Doesn’t Matter
MYTH: You Have Nothing To Learn From Barbie
MYTH: Only Extroverts Win In The Corporate World
MYTH: If She Plays Dirty, Play Dirty Back
MYTH: Bad Guys Are Just In The Movies

Jane offers specific steps and practical advice for grads, pre-grads, and new or seasoned execs. She shows us where it’s easy to get tripped up, who might trick us, and how to make it past the pitfalls on our way to the corner office.

If you’d like to join Jane and the FG Press team for the celebration of Sleep Your Way To The Top’s Book Launch Party – rsvp here: https://janemillerbook.eventbrite.com

I’ll let you know as soon as Sleep Your Way To The Top hits the virtual book shelves or pre-order your copy here: https://bit.ly/sywtbook.


I love reading books written by friends. Knowing how incredibly hard it is to write a book, I enjoy fiction even more, since it’s something I’ve never tried to write.

My friend Cindy Gold wrote Sailing an Alien Sea about a year ago. I read it last month and loved it.

I’ve known Cindy and her husband Terry Gold since 1996, shortly after I moved to Boulder. I was an early board member, then angel investor, and subsequently VC investor in Terry’s company Gold Systems. Terry worked incredibly hard at Gold Systems, along with many people who worked for the company through the years. It went from an idea and a few founders to an almost $10 million revenue company, before growth peaked about a decade ago. Over the past five years, the company had a steady, but slow decline, being close to break even every year, but never becoming solidly profitable or generating additional growth. After numerous painful layoffs and several near misses to sell the company, Gold Systems finally shut down early this year. Throughout the entire process, Terry was a tireless leader who never gave up and, even after two acquisitions feel apart at the end, he still tried to find a home for the remaining employees. While my investment in Gold Systems returned $0 to me, I’ll have lifelong respect for Terry and will always consider him a close friend.

Ok – that paragraph should put you in the mood for this book. Cindy is a genius writer. Her story likely has some autobiographical parts, as most first novels do. She writes the story of two teenage girls growing up in Santa Fe. They are an unlikely pair of friends and they travel down different paths as they get older. Much of the book is through the eyes of Sylvie, who is expect is channeling some of Cindy’s wit, style, and personality, which is sharp and deliciously direct. This is no romanticized story of coming of age – it’s complicated, challenging, often disappointing, and sometimes heartbreaking. But against this challenging backdrop, these girls are amazing. I’m not a reader of “chick lit” and this doesn’t fall in that genre, but rather something I enjoy to read, which I refer to as “human fiction.”

Entrepreneurship isn’t easy. Relationships aren’t easy. Life isn’t easy. And writing a first novel is really fucking hard.

Cindy – well done. Gang, if you want some a great first novel to chew on, grab Sailing an Alien Sea.


There will be a lot of books written about the story of Twitter. As far as I know, there have now been two, but there are probably 71 more coming out soon.

Biz Stone’s new book, Things a Little Bird Told Me: Confessions of the Creative Mind is outstanding.

I’ve read two really awesome books in the past month that combine first person startup accounts with personal philosophy and advice. Biz’s is the second. Ben Horowitz’s book The Hard Thing About Hard Things is the other.

Ok – enough effusiveness. There is a simple reason these two books are outstanding. They both mix the author’s direct and very relevant experience with their personal philosophy and lessons learned from the experience. While moments of Ben’s book are dramatic, Biz tells the story of Twitter in an understated way. He’s fun and playful while covering enough of what happened so you have a feel for it. But it’s not overwrought with drama.

Instead, Biz focuses on highlighting critical moments, and key experiences that he had, which help the reader understand the path of a remarkable company. I’ve heard most of the stories before, although a few were new to me. Biz drills into the essence of what matters and not the noise surrounding it. As a result, I felt like I could really process the experience and understand the lessons he learned, rather than be distracted by stuff around the edges.

While I don’t know Biz, I immediately related to him. He drew me in. He’s a guy I’d like to hang out with. Someone I’d like to know, who I’d be happy to go into battle with, or just have a long playful dinner. Basically, he’s real.

If you are an entrepreneur, or a student of entrepreneurship, Things a Little Bird Told Me: Confessions of the Creative Mind is another must-read on my list.


Yesterday, Kauffman Foundation released a study that provided empirical support for the Boulder Thesis that I came up with in my book Startup Communities: Building an Entrepreneurial Ecosystem in Your City. The study is excellent if you are interested in this topic and can be read at ad “Think Locally, Act Locally: Building a Robust Entrepreneurial Ecosystem.”

Kauffman did a study of 1 Million Cups, a program that was launched at Kauffman Foundation in Kansas City and is expanding rapidly around the US with it now in 33 communities in 21 states. Colorado has two – a 1 Million Cups in Denver and 1 Million Cups in Fort. Collins. 1 Million Cups Denver was also a recipient of one of the first Startup Colorado Community Fund grants.

The study found:

  • Entrepreneurship is a local phenomenon.
  • Entrepreneurs follow local entrepreneurs.
  • Local networks thicken over time.
  • Entrepreneurial demand is high for peer-based learning and networking.
  • Different programs reach different entrepreneurs.

In the report, Kauffman lined this up clearly against the Boulder Thesis, which, if you don’t know it, is:

  1. Entrepreneurs must lead the startup community.
  2. The leaders must have a long-term commitment.
  3. The startup community must be inclusive of anyone who wants to participate in it.
  4. The startup community must have continual activities that engage the entire entrepreneurial stack.

Or, if you are a video person and want to go a little deeper, take a look at the great StartupVille video Kauffman did when I released the book as part of their Sketchbook series.

I gave a 30 minute interview on this and other topics at the Atlanta Tech Village yesterday – nice summary from David Cummings. And there was a good student survey at  showing Chicago and the Midwest as an Evolving Hub for Entrepreneurship.


I’m going to start doing something new on my posts. Rather than having separate posts promoting stuff I’m up to, I’m going to begin including a short header in each post with either a thing I’m involved in or something I read recently that I think is particularly germane. For now, I’ll style these in italics – at some point I’ll come up with some new CSS to set it apart more clearly. Feel free to offer any/all feedback on this. Today’s tip is from Alex Iskold, the Techstars NY Managing Director and is 7 Calendar Tips for Startups. If you struggle with your calendar, it’s highly recommended.

Last week Amy and I went to our favorite place in Cabo San Lucas for our Qx vacation. We went off the grid (no phone, no email). I ran a lot, slept a lot, and ate a lot. I watched all of Orange is the New Black and almost all of Caprica thanks to hotel WiFi and Neflix on my iPad. But most enjoyably, I read a lot. Following is a summary with links.

Is Amazon Bad For Books?: What a yummy article that gives a lot of history about what has been going on between Amazon and the traditional publishing industry. Highly relevant for a lot of our thinking around FG Press.

The Science of Battlestar Galactica: I listened to this on Audible while running. If you are a BSG fanboy like me, this is a must read.

How To Defend Against Patent Trolls Without Breaking The Bank: Ken Bressler has been super helpful in one of the more vexing and annoying patent troll cases I’ve been involved in. As the Supreme Court once again has a chance to do something about software patents and patent trolls, I remain cynical and pessimistic that this gigantic tax on innovation will get resolved anytime soon.

The Underwriting: More Startup Fiction – this time in a weekly serialized format. I paid for it before I left but for some reason I only had two episodes. I just paid for it a second time so hopefully they’ll start coming in a steady stream. It’s pretty fun – a little too much sex and investment banking for my tastes, but we’ll see where it goes.

Battlestar Galactica Series Bible: The original series bible written by Ronald D. Moore. Another BSG fanboy must read.

The Secret of Raising Money:  Seth Goldstein and Michael Simpson have written a really strong book on how to raise money from angels and VCs at the early stage. I’ve known Seth since the mid-1990’s and think he and Michael did a great job of capturing the essence of this very hard and often complex process.

Who Says Elephants Can’t Dance?: I hadn’t read this since it first came out a year or so after Lou Gerstner retired as IBM’s CEO. This is his memoir of his experience at IBM and was a fantastic history lesson. While some of the strategic advice felt a little dated and “big corporate”, there were endless gems throughout the book, including a clear view on key decisions that Gerstner made relatively early which dramatically changed IBM’s downward spiral into the depths of mainframe doom. I’ve felt for a while that Microsoft is having its “IBM moment” that occurred for IBM in the early 1990s and to date have been uninspired with how they have approached it. I don’t know Satya Nadella but I hope he’s read this book.

Giving 2.0: Transform Your Giving and Our World: Amy and I plan to give away all of our money while we are alive. We’ve been active philanthropists since the late 1990s and are always trying to learn more. Laura Arrillaga-Andreessen’s book is a wonderful combination of personal history, advice, and storytelling about what other people are doing. I was especially pleased to see a long chapter on our friends Linda Shoemaker and Steve Brett’s efforts in Boulder around their philanthropy.

The Trial: I’ve been describing our annual fund audit process as “Kafkaesque” to whomever I talk to about it. I realized I had never read The Trial so I grinded through it. I thought I knew what I was in for, but the copy I read fortunately had a Kafka history as well as a history of The Trial with a short summary at the beginning, so it made a lot more sense as I read it. And yes, the audit experience is still something I believe is Kafkaesque. Hopefully they won’t kill me like a dog at the end.

Orange Is the New Black: My Year in a Women’s Prison: I randomly watched Season 1. I figured I’d bounce after a few episodes but found myself deeply engaged in it. So I grabbed the book and read it. The book was even better than the show. Piper Kerman blew my mind – both with her experience and her writing about it. So powerful, depressing, upsetting, and enlightening, all at the same time.

Neuromancer: I read Neuromancer my in college shortly after it came it. I loved it then. I haven’t read it since so I decided to listen to it my iPhone while running, just like I did earlier this year with Snow Crash. Like Snow Crash, it somehow felt richer when I listened to it during my long runs. Case, Molly, Wintermute, and the Dixie Flatline still delight, as does Gibson.


It’s been a blast to get to know and work with Eliot Peper. His book, Uncommon Stock, is the first one that we published at FG Press. If you want to read – and comment – along with me, grab a copy of Uncommon Stock on BookShout.

I asked Eliot to write a short post about how he’s feeling and thinking about the category of “startup fiction” now that the book is out in the wild and he’s getting some great feedback.

Following are his thoughts.

Business case studies have wrestled through many different components of entrepreneurship. Bloggers and Quora have picked up the slack for the situations those case studies miss. Management books delve into every nook and cranny of strategy and tactics. Talking heads discuss the ins and outs of everything from product development to investment theory. Gurus wax lyrical about vision and lean, focused execution.

But there’s one critical piece of entrepreneurship that these experts miss. Their analyses emphasize the rational. They draw out lessons-learned from business experiences and try to share best practice with aspiring entrepreneurs. Knowledge is important and many experts are happy to share their thoughts (whether you want to hear them or not!). But they too often focus on the brain at the expense of the heart.

Building a business is a human experience as well as an institutional one. That’s why I love Brad and Amy’s frank discussions in Startup Life. In thinking about growing an organization it’s easy to forget that it’s all made up of individuals. These people lay the groundwork and set the course for the companies they found. They also struggle constantly with work/life balance, relationships, burnout, and team dynamics.

It’s a truism in venture capital that startups fail most often not because their product explodes, but because their team implodes. If you think high-school had a lot of drama, try a high-speed tech startup. Inspiration, betrayal, falling-outs and last-minute-comebacks are par for the course. Everyday I’m blown away by the incredible entrepreneurs I know and work with. Their passion fuels them through the equally challenging rational and the irrational halves of company building.

The emotional reality behind the scenes in every startup is what inspired Uncommon Stock. I thought that fiction could give an intimate peek into the minds of founders. Early readers have pointed out something that I find hugely cool: the other benefit of Startup Fiction is that its so damn accessible.

People who read non-fiction books about entrepreneurship tend to already be engaged in the startup world in some way. We’ve worked for a startup. We read Techcrunch regularly. We go to SXSW.  Living and breathing that world, it’s easy to forget anyone else is out there. But readers that aren’t engaged with tech and picked up Uncommon Stock simply because they wanted a good page-turner are reaching out to say how awesome it is to steal a glimpse into our startup boudoir.

We are blessed to live in a magical world filled with some of the most talented people on Earth. Hopefully together we can help to illuminate the heart of the start.


If you haven’t yet bought Ben Horowitz’s book The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, go get it right now. It’s one of the best books you’ll ever read on entrepreneurship and being a CEO.

If you are a CEO, read this book.

If you aspire to be a CEO read this book.

If you are on a management team and want to understand what a CEO goes through, read this book.

If you are interested in entrepreneurship and want to understand it better, read this book.

On Friday, I spent the entire day with about 50 of the CEOs of companies we are investors in. Rand Fishkin of Moz put together a full day Foundry Group CEO Summit. It used a format Rand has used before. We broke up into five different groups and has sessions on about ten total topics throughout the day. The groups were fluid – people were organized by category (alpha and beta) but then went to the topic they were interested in. There was a moderator for each session – the first five minutes was each CEO putting up one “top of mind” issue in the topic, and the then balance of the session (75 minutes) was the entire group spending between 5 and 15 minutes on each topic.

It was awesome. We finished with a fun dinner at Pizzeria Locale. I drove home with my mind buzzing and arrived around 8pm to see Amy laying on the couch reading a book. So I grabbed my iPad and looked to see what was new on it.

I’d pre-ordered Ben’s book so it was in slot number one. It felt fitting to start reading it.

At 10:30 I was finished with it. The Hard Thing About Hard Things was the perfect way to cap off a day with the CEOs of the companies we invest in.

Trust me on this one. Go buy The Hard Thing About Hard Things right now.

Ben – thanks for writing this and putting 100% of your heart into it.