Brad Feld

Category: Books

In the fall of 2010 Mahendra Ramsinghani reached out to me by email about a new book he was working on called The Business of Venture Capital: Insights from Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies. He asked for two things: (1) some of my time for him to interview me and (2) intros to other VCs and LPs. I made a pile of intros and didn’t think much more of it.

A few months later Mahendra send me and my partner Seth Levine an early draft of the book. We each gave him a bunch of feedback. I was deep into writing Venture Deals: Be Smarter Than Your Lawyer and VC with one of my other partners – Jason Mendelson – and it was neat to see how Mahendra’s book complimented ours. I also appreciated how much work a book like this was and tried to give substantive feedback.

In June 2011 Mahendra sent me and Seth a final draft of the book. I read through it and thought it was really good. When the book came out in October Mahendra sent us final copies. I turned the pages, smiled, and then went about my business.

I finally met Mahendra in Ann Arbor when Jason and I spent the day there in November, prompting my post College Is Like A Sandbox. Manendra and I spent some time talking about an idea he had for a new book and I agreed to help him with it (more on that later this week in another post.) In the mean time when I got home I dug up The Business of Venture Capital, put in on the top of my infinite pile of books to read, and figured I’d get to it soon enough.

If you are interested in becoming a VC, are a junior VC, an associate, a principal, or even a partner who is relatively inexperienced, this book is aimed directly at you. If you are an angel investor working with VCs, this book is for you. If you are an entrepreneur who wants to know a lot more about venture capital, this book is for you. It’s thorough, covers all aspects of the venture capital business, has many interviews and pithy quotes and thoughts from a wide range of experienced VCs who were interviewed by Mahendra, and is incredibly readable for a 350 page book about “venture capital.”

My review of it is really simple: “I wish I had this book in 1994 when I made my first angel investment, and then again in 1996 when I made my first VC investment. Wow – it would have saved me a lot of time, energy, confusion, and grief.”

The book is expensive, but if you are a VC, you can afford it. It’ll pay for itself many times over.


I’m heading out for my first run of 2012 and plan to do exactly the same run I’ve done the last two days. This is a training style my coach Gary calls a “double long weekend” where I do identical back to back runs with the goal of having the second one be stronger than the first. Today I’m doing my first “triple long weekend” ever where I do three in a row and depending on how I feel tomorrow I might do it again because I love this particular run.

Last night while the world was celebrating New Years Eve, Amy and I spent the evening doing one of our favorite things that we do together. I read a book and she knitted. Sometimes she reads, sometimes she knits, but we always play footsie while we just hang out quietly together, listen to some mellow music, pet our dogs, and relax together.

I read Robin Harvie’s The Lure of Long Distances: Why We Run. I think I have four copies of this – I bought it for myself on my Kindle, Amy gave me a copy for my birthday, and two other friends gave me copies of it. I started it in the bathtub yesterday just before dinner time (after my run) and finished it around 9pm mountain (so well before New Years Eve New York time).

If you are a runner of any distance, you’ll enjoy this book. It’s part biography (of Harvie’s running, including his effort to run what is known as the world’s hardest run – the Spartathlon), history of long distance running, storytelling about great runners, travelogue, and philosophical treatise. Some of the sections were dull – I just skimmed them – but everything about running, especially Harvie’s very personal introspection, was fascinating, inspiring, exciting, scary, and often easy to relate to.

As I begin 2012, I find my long distance running becoming an even more important part of my life than it has been. I love to run alone, with no music, and just experience the running. I much prefer trail running to street running but I do plenty of both. I still track my data and use it to guide my effort, but I find I care much less about my times and more about how I feel. I used to be satisfied with five hours a week of running – I’m now finding that I’m hungry for more like eight to ten and feel this amount increasing.

Combining my running with travel, work, writing, reading, being with Amy, and all the other things I do is hard. The travel has made it especially challenging and I’ve decided that I’m going to try some things differently this year, both around my travel and my running. One chronic mistake I make when travelling is breaking my routine and starting my “work day” too early. At home, I usually have from 5am to 9am to do my own thing, which includes a run. On the road, I’m often at a breakfast meeting by 7am. No more – I’m going to start my “on the road days” at 9am, no matter what’s going on. I’m also going to use the time to explore the cities I’m in – I love to run in cities as they are waking up, even in the dark.

It’s light outside and the trail beckons. I’m off to complete segment #3 of this weekend’s triple long. See ya.


I’ve generally ignored the mainstream media during the original US financial crisis and the more recent European financial crisis. My lack of interest in mainstream media (TV, newspaper, and magazines) – especially about non-tech related stuff – is well known. The last domino to fall was when I finally stopped listening to NPR a few years ago. I view the signal to noise ratio as terrible, I don’t believe most of the information, I often think the people talking have no clue what they are talking about, and as many things unfold in real time, the people involved have no idea what’s actually going on. Oh – and it’s part of the macro that – while it certainly impacts me, doesn’t directly affect me, nor is there anything I can do about it. So I ignore it and instead focus on things I can make an impact on.

But I like to read and learn from history. There are a number of writers who I think do a magnificent job of writing in different areas – for example Walter Issacson on Biography and Michael Lewis on Financial History. So I was excited when Lewis’ new book, Boomerang: Travels in the New Third World, came out about the European financial crisis. I read it last night after we had dinner with some good friends who we hadn’t seen in a while.

It was awesome and kept me up well past my normal bedtime. Lewis writes like a novelist so his story completely sucks you in. In the case of Boomerang, he added in a travelogue component and went to each of the countries he wrote about. The book starts in Dallas, takes us to Iceland, to Greece, to Ireland, to Germany, and finally back to the California. Lewis covers both what happened, what’s happening, what could happen, and why in a book that gave me more history, context, facts, and personalities than watching hundreds of hours of CNN, CNBC, Bloomberg or reading the Wall Street Journal and New York Times daily could have. And I trust his synthesis – it feels very agenda-less and is written clearly from his point of view.

If you want to understand what is going on in Europe, especially Greece, Ireland, and Germany, how it happened, why it matters, and where it might go, read this book. And if you just are curious and want a good “real life is better than fiction” kind of read, you can get that also from Boomerang.


Saturday’s book was Hostage: London by Geoffrey Household. Actually, it was Thursday, Friday, and Saturday’s.

Normally I’d knock off a 240 page Crime Thriller in an evening. But this one was different. It was written in 1978, set in London, and written by a British writer. The writing style was very 1970’s British, the geography was unknown to me, the politics were bizarre and confusing, and the character development took about 80 pages before I actually understood who was doing what to whom. It was also entirely written in diary format which I generally dislike in fiction, although I realize the irony of that since blogs are essentially diaries.

I stopped twice. Once at about 60 pages and one around 120 pages. The first time I stopped I thought about bailing – I have no trouble putting down a book if I’m not interested in it. But in this case I was intrigued at a meta-level – I wanted to understand why this book was so hard for me. Someone I met with on one of my random days recently recommended it and actually gave it to me along with another Geoffrey Household book. I wrote the books down, gave them back, and then bought them on Amazon. So I was determined to figure out why my random day friend liked these books and thought I’d like them.

The second half of the book was great. Once I figured out what was going on, it moved quickly, like a Crime Thriller should. I finished it Saturday afternoon after my run, lying on the couch, with the sound of football and Amy screaming at the television downstairs telling the coaches and the quarterbacks what they should do instead of whatever they were doing.

I’ve got one more Geoffrey Household book in my pile of physical books that I’m reading while I’m here in Keystone for the holidays. Hopefully I get through the next one in a single night and everything will be back to normal in my world.


Tonight’s book was Everything Is Obvious* which was cleverly subtitled *Once You Know The Answer with a special bonus subtitle How Common Sense Fails Us by Duncan Watts. And yes – for those of you keeping track at home, I didn’t read a book last night; I was working on mine instead.

I enjoyed this book. As I was reading it, I kept coming up with alternate titles like Everything is Bullshit, The Macro is Irrelevant, Humans Don’t Reason Well, Common Sense Fucks Us Up, Predictions are Useless, and Attributing Things To Abstract Collections of Stuff Like Crowds, Markets, Companies, etc. is Stupid.

Watts is a professor of sociology at Columbia University and a principal research scientist at Yahoo! Research. For those of you who think social science is garbage, he’s also a real scientist with a PhD in theoretical and applied mechanics. Basically, he’s a smart, well educated dude who has strong reasoning skills and is an excellent writer.

This book reinforced several deeply held beliefs that I have:

  • The macro doesn’t matter in the long run.
  • Predictions are irrelevant.
  • Most people don’t understand what they are doing or why they are doing it.
  • Anything can be explained in hindsight, and the explanation is often wrong.
  • The media introduces massive bias into most phenomenon so ignore the media if you really want to understand something.
  • Trying things, measuring everything, and iterating aggressively is the best way to figure out what works.

There are probably others. Watts beautifully takes apart a bunch of stories that are viewed as either “common sense”, “conventional wisdom”, or “counter-intuitive truths.” It’s a beautiful thing to read him dissect the popularity of the Mona Lisa and Shakespeare in the same book that he explains why some of the nonsensical assertions of Malcolm Gladwell that are repeated as gospel (including the hilariously stupid Paul Revere / William Dawes analysis), followed by an explanation of the faulty reasoning around the spread of SARS.

The second half of the book is where the good stuff is. Part 1 is “Common Sense” and sets the stage by explaining how as humans we regularly misinterpret what’s going on for a variety of reasons, including our belief about what common sense is and how it works. Part 2 is “Uncommon Sense” and for those of you searching for tools on how to deal with the world more effectively, there is plenty of chocolately goodness here.

I have no idea how much of Watts analysis is actually correct, but his assertions about what blinds us, causes us to make crummy decisions, and results in us believing things we can’t possibly understand sang to me.


I’m deep into writing my latest book. For now, the title is “Startup Communities: Creating A Great Entrepreneurial Ecosystem In Your City.” I’m open to different titles – if you’ve got ideas just put them in the comments.

Following is the current table of contents. It’s still pretty dynamic as I’m adding stuff while I’m writing. I’ve also got a bunch of guest sections coming from all over the US (I’ve got a dozen so far) so as they come in, I’m trying to fit them in (which often generates a new, or different section). If you are a leader in your entrepreneurial community and have something you want to add, email me 500 – 1000 words.

I’m looking for feedback on this table of contents. If anything jumps out at you as wrong, unclear, in the wrong place, or missing, please leave me your thoughts in the comments.

My current goal is to have a first draft ready for circulation finished by 12/31/11. I plan to have the book published and available by 2/29/12. I’m self-publishing this one so there will be no delay in getting it out. I also plan to price it low so it has the potential for broad distribution.

Comments of any sort are welcome and encouraged! The table of contents, as of today, follows.

Foreword

The Boulder Entrepreneurial Community

  • Boulder As A Laboratory
  • Before the Internet (1970 to 1994)
  • Pre Internet Bubble (1995 – 2000)
  • The Internet Bubble (2001 – 2002)
  • The Beginning of the Next Wave (2003 – 2011)

Principals of a Sustainable Entrepreneurial Community

  • Led By Entrepreneurs
  • Have A 20 Year Commitment
  • Welcome Everyone Into The Entrepreneurial Community
  • Engage The Entire Entrepreneurial Stack

Leaders vs. Feeders

  • What’s A Leader?
  • What’s A Feeder?
  • Entrepreneurs
  • Mentors
  • Government
  • University
  • Investors
  • Service Providers
  • The Importance of Both Leaders and Feeders

Keys of Leadership Culture

  • Inclusive
  • Mentor Driven
  • Non Zero Sum Game
  • Porous Boundaries

The Power of Accelerators

  • The Story of TechStars in Boulder
  • TechStars Impact on Boston
  • TechStars Impact on New York
  • How Accelerators Are Different Than Incubators
  • Why Incubators Don’t Work

Classical Problems

  • Patriarch Syndrome
  • Complaining About Capital
  • Reliance on Government
  • Short Term Commitment
  • Bias Against Newcomers
  • Feeder Control
  • Artificial Geographic Borders
  • Risk Aversion
  • Fear of Failure
  • Zero Sum Game

A Different Example of University Involvement

  • Silicon Flatirons
  • The Components of CU Boulder
  • Why They Don’t Work In Isolation
  • Why The Community Matters Most
  • The Real Value – Fresh Blood Into The System

Entrepreneurs vs. Government

  • Bottom Up vs. Top Down
  • Micro vs. Macro
  • Action vs. Policy
  • Impact vs. Control
  • Self Awareness

Boulder’s Great, But What Are It’s Weaknesses?

  • Parallel Universes
  • Integration With The Rest of Colorado
  • Lack of Diversity
  • Space

Community Power

  • Give Before You Get
  • The Power of Apprenticeship
  • Everyone Is A Mentor
  • Embrace Weirdness
  • Be Open To Any Idea
  • Be Honest

Myths About Entrepreneurial Communities

  • We Need To Be Like Silicon Valley
  • Venture Capital Matters
  • Angel Investors Must Be Organized

How To Get Started

  • Do or Do Not, There Is No Try
  • Resources

James Altucher is brilliant. Everyone on the planet should buy a copy of his new book I Was Blind But Now I See right now. You’ll likely hate some of it. Other parts will annoy you. Still others will seem simplistic, counterproductive, or just plain odd. But every page will make you think.

I met James for the first time at Defrag this year. Eric Norlin invited him. A few of my friends told me I had to see his talk. It was awesome. Now – a bunch of the Defrag talks were superb but James was early in the first day and he set the tone. I can’t remember whether he was before or after Tim Bray but they were back to back and all I remember after they were both done was exhaling a deep breath and saying to myself “fuck – that was great!”

James’ book was in my Defrag swag bag (legendary – one of the best anywhere) and I finally emptied it out the other day. I’m reading a book a day over the next two weeks and this was my book today.

It was perfect timing. On my 90 minute run today alone (no humans at all) in the mountains behind my house in Keystone, I kept thinking about SOPA. I’ve been incredibly agitated the last few days by SOPA after watching three hours of the House Judicial Committee hearing on Friday. SOPA is such an evil thing at so many levels and the people in the House that want it to happen appear to refuse to listen to facts or logic, and – when they talk about what they are confronted with – claim the facts and logic aren’t actually factual or logical. The noise in my brain about this kept drifting away as I thought to myself “how strange that there is snow only on the left side of the trail” or “I wonder if there will be any good movies next weekend since all the ones this weekend are shit” or “how awesome is it that there are no other humans out here” but then would be interrupted by angry thoughts about the chairman of the house judiciary committee who is the sponsor of this bill, the people on the house judiciary committee that are clearly “the henchman”, the absurd process that is unfolding – and then I’d start thinking about my breathing again and the fact that my heart rate was above 160 and that felt good.

James takes us through his chaotic mind, his successes and failures, his struggles and depressions, as he gets to the point where he very clearly tells us that only one thing really matters – one’s own happiness. He proceeds to describe a series of completely fucked up things that get in the way of it. He prescribes a very simple way to be happy, which includes a number of things I do and often suggest such as don’t watch TV, don’t read newspapers, exercise daily, get plenty of sleep, stretch your mind every day, ignore all the crappy people in the world, don’t worry about things you can’t impact, recognize that many parts of the macro (government, banks, education) are irrelevant to your well being, and don’t roll around in the mud with a pig.

But most of all he reminds us to just be honest all the time about everything. In my experience, this is the most liberating thing of all on the quest for happiness. Anyone who spends time with me knows I try to always do this regardless of the implications.

Be honest. Be happy. We all die eventually.


My grandfather had a stroke when he was 80. He lived another three years, trapped in his mind. Whenever I saw him, I think he recognized me, but he couldn’t really speak and had trouble reacting to anything I said to him. He was clearly very frustrated, and often angry – not at me, but at his inability to communicate. I’ve always imagined that inside his mind he knew everything that was going on, but he just couldn’t get the words out.

A few months ago I watched Jill Bolte Taylor’s incredible TED talk about her stroke and wrote about it in my post I’ve Found NirvanaI thought it was stunningly awesome and bought Taylor’s book My Stroke of Insight: A Brain Scientist’s Personal Journey.

I read Taylor’s book tonight. I wish I had read this book when my grandfather had his stroke. Taylor is a brain scientist so she combines her intensely personal experience with a deep understanding of how the brain works. She presents this in a way that is easily understandable and directly ties it to her experience. While she acknowledges that there is much to learn, I found her description of what happened and her subsequent analysis to be extremely accessible.

She covers her eight year healing process with a focus on the first year. The puzzle pieces fit together brilliantly. While they are very Jill Bolte Taylor specific, she provides a superb roadmap for helping anyone who has had a stroke to heal.

On top of all of this, Taylor spends a lot of time talking about what she’s learned from this experience, how she’s changed how she thinking about life, and how she’s modified her own life view to have a much more positive experience on this planet.

If someone close to you has had a stroke, this book is a must read right now. Given the prevalence of stroke in our society, I’d encourage everyone to read it, for at some point it’s highly likely that someone close to you (including yourself) may have a stroke of some sort. I know that if it every happens again in my world, I’ll have an substantially better understanding of – and capacity for – being helpful.


I read Jonathan Livingston Seagull for the first time in 1975 when I was about 10 years old. I’ve read it several times over the last 35 years, but probably hadn’t read it in over a decade. My first business partner, Dave Jilk (now the Standing Cloud founder / CEO), gave it to me as a birthday gift last week.

I just read it again and it was as powerful, inspiring, and enlightening as I remembered it. I’m often asked what books I’d recommend to an entrepreneur (especially an aspiring entrepreneur). There are two: Jonathan Livingston Seagull and Zen and the Art of Motorcycle Maintenance.

Whenever we are in the upswing of an entrepreneurial cycle, like we are right now, I start seeing all kinds of weird stuff appear. Random people, who get notoriety for themselves, blow up. The media is aggressively negative presumably in the quest for getting readership. Entitlement behavior runs rampant. The quick buck artists appear. Money becomes a central topic of many conversations. Established companies and government suddenly wake up to the power of innovation and try to co-opt the energy. The word bubble becomes so popular that a bubble builds around using the word bubble.

The great entrepreneurs just keep building their companies. They focus relentlessly on their products, their customers, and their people. They create things that delight, take chances, make mistakes, and iterate as they, and their organizations, get better. They just keep at it and the very best ones shut out and ignore all the noise. And they learn, and learn, and learn.

Just like Jonathan Livingston Seagull. Young Jonathan realizes he is different and then outcast, but he discovers himself. He then discovers others like him, including his great mentors. He learns, experiments, tries new things, makes mistakes, and learns. And learns. And then he becomes the mentor and teaches other young seagulls to discover themselves. Throughout, he does what he loves the most – he flies, and practices, and learns.

If you are an entrepreneur, take one hour out of your day this week and read Jonathan Livingston Seagull. And then spend another hour, alone, thinking about it. I assure you that it’ll be worth the time.