Brad Feld

Category: Investments

This morning, Mapbox announced a $52.55 million Series B financing. We’ve been on a wonderful ride with them ever since we led their first financing – a $10 million round – in October 2013.

Let’s start with the simple stuff. My partners and I have a massive founder crush on Eric Gundersen, the CEO of Mapbox. My partner Ryan McIntyre was introduced to Eric by another CEO we’ve backed, Zack Rosen of Pantheon. I remember Ryan raving about Eric and pushing me to squeeze in a meeting before I had to run out of town one day.

Zack is also a total star who I connected with immediately so his referral carried a lot of weight. I first met Eric in the summer of 2013 on a trip he took to Boulder to buy imagery from a satellite company in the area. I remember feeling super rushed at the end of the day and wasn’t in the mindset to sit through a presentation. Eric clued on in this immediately, or maybe Ryan warned him, so rather than drag me through slides Eric just started showing me stuff that Mapbox did.

He started with an algorithm that made clouds go away. He then launched into a custom map design tool which Foursquare had just used to switch out Google Maps. By this point my jaw was on the floor. Words kept tumbling out of Eric’s mouth and amazing maps kept appearing on our large conference room monitor. I looked over at Ryan and he gave me that “yup – I wasn’t kidding – this is fucking awesome, isn’t it” look that we share between ourselves when we see something beautiful, incredibly hard to do, presented by an entrepreneur who is completely and totally obsessed by what he is doing.

I knew Gnip was doing some Twitter data visualizations with Mapbox, so I asked Jud Valeski, the technical co-founder of Gnip, to see what he thought. Jud responded with something akin to “Mapbox is amazing.”

Even better, Eric and team had been at it for several years bootstrapping development and had just decided to raise their first outside capital. They had done this amazing amount of stuff with no investment. No hype. No bullshit. Just crazy deep tech abilities.

In 2013, the mapping space was in yet another wave of turmoil. Waze had been snatched up by Google for over a billion dollars just a few months earlier, further consolidating a space dominated by a few giants. Those giants were investing billions a year in maps. And we were still getting over our fresh scars that confirmed how hard the geo technology was after our failed investment in SimpleGeo (acquired by Urban Airship). Mobius, our prior firm, had been a long time investor in deCarta (now owned by Uber) and had been mostly recapped out of the investment after years of struggle. So mapping didn’t feel natural to us.

But in 15 minutes of watching and listening to Eric, I realized something Ryan already knew. Mapbox is an API company, not a mapping company. The map simply was the output of the API. And, like the best API companies we’ve been involved in, such as Gnip (now part of Twitter), it was right at the intersection of our Glue theme and our Protocol theme.

Seth and Jason had similar reactions. So we invested. Since then Eric and team have built an incredible company that is the foundational building block for any developer, large and small, who wants to include mapping in their product. In case there is any question about scale, MapQuest, which still has 40 million active users, confirmed it was switching all of their maps to Mapbox.

Eric and gang – we are buckled up and ready for the next part of the ride!


Today Techstars announced that it has acquired UP Global, including the organization’s Startup Weekend, Startup Week, Startup Next, and Startup Digest programs.

This is great news for entrepreneurs everywhere.

Both organizations have a deep seated community-centric ethos that aims to accelerate the pace of innovation through community-focused, entrepreneurial-led business creation. UP is now in 600 cities, 120 countries and six continents. Techstars now has over 18 programs worldwide and counting.

Together, Techstars and UP Global create a powerful union which will strengthen the global entrepreneurial ecosystem and bring even more support to the entrepreneur’s journey. The two organizations are stronger together because of the efficiencies gained from meeting in the middle of this journey: UP Global focuses on grassroots, community-led inspiration and getting founders started on their path, while Techstars helps to make that dream a reality by helping founders establish solid, sustainable and successful companies.

I’ve been involved in both organizations since the beginning – as one of the founders of Techstars and as a board member for UP Global. Both organizations started on the entrepreneurial journey together and share a similar vision of entrepreneurship. The first Startup Weekend took place in Boulder in June 2007 and I’ve been on the UP Global board since it was formed by the merger of Startup Weekend and the Startup America Partnership. Many of the ideas in my book Startup Communities: Building an Entrepreneurial Ecosystem in Your City have been informed by my experiences with these organizations and they have incorporated many of the ideas from the book into what they do.

When David Cohen, David Brown, Jared Polis, and I founded Techstars back in 2007, our vision was to make entrepreneurship accessible to everyone. By bringing UP into the Techstars family, this helps to bring this vision even closer to reality.

Together, UP and Techstars have built programs and resources for every stage of the entrepreneurial journey – from community catalysts who are focused on early stage grassroots community development to entrepreneurs looking for more formal opportunities that provide education, experience, acceleration, and funding.

The merger of these two great organizations is a logical next step in the expansion of vibrant startup communities around the world. I’m a huge believer in consolidating efforts between complementary organizations. This one was a natural one and I’m excited about what’s coming UP!


When we were approached with an investment opportunity by Matt Van Horn and Nikhil Bhogal in 2014, they started with a single, lighthearted but thought-provoking question:

Why does your kitchen look the same as Don Draper’s?

There has been little significant innovation in how we prepare and cook food at home since the microwave oven. In recent years, we’ve been delighted by in-home products like those from Nest and Sonos which have tested the waters of the connected home market and proven that it’s there.

My TV, thermostat, light system, security cameras, and even my 3D Printer is a delight to use. But what about the kitchen? Amy and I continue to complain to each other about how miserable the user interfaces are on the very expensive stuff in our kitchen and the blinking 12:00 on my super high end Miele oven crushed my soul recently. Each year we expect to see something amazing at CES only to encounter proof of concepts from large companies that George Jetson wouldn’t even be happy using.

When we met with Matt and Nikhil a year ago, they gave us a vision for what could be done in the kitchen around the notion of the connected home. Their vision has come to life with their first product – the June Intelligent Oven, a computer-based powerful and easy-to-use countertop oven.

June Oven

This thing works like magic. Except, of course, there is no magic involved, just computers and software and an awesome oven. Some of the biggest brains in hardware and software (from teams like Apple, Google, Facebook, Nest, and GoPro) as well as product designers and chefs, joined forces in a house in San Francisco and worked in stealth for a year. This week they are showing the world the June Oven.

You can pre-order to save a spot in line and they have a referral program to help you and your friends shave a little money off, but I’ll let you read more about that on their site. Also, use the promocode BRADFELD to get an additional $100 off the final shipping order.

This team is fearless. They put a camera in a box that heats to 450 degrees fahrenheit and made it safe to touch. It recognizes the mostly commonly cooked food you put in it and automatically configures itself. The cooking process is live streamed so you can watch and control the oven from the couch.

The Stuff Inside The June Life Oven

It’s just awesome to see it all come together. I just pre-ordered two of them. Join me in the fun.


Congrats to my friends at Rally Software on the announcement that they’ve signed a definitive agreement to be acquired by CA Technologies for $480 million.

Part of the fun of having a blog for a long time is that it captures some of the history – in the moment – of what’s going on. For example, from a post in 2008 about Rally’s $16.85m financing, I riffed on the origins of the company.

Rally started out life as F4 Technologies.  I remember my friend Ryan Martens sitting down with me and Chris Wand around 2001 and walking us through his idea for changing the how he approached managing the software development process.  I can’t remember if Ryan used the word Agile at that time, but I remember scribbles on a white board that listed out all the different software that Ryan had used at BEA to manage his dev team and how maddening it was to try to integrate information in Word, Excel, Project, a dev workbench, a set of testing tools, and the support / QA system.  Ryan had a vision for an integration web-based system to layer on top of all of this to help support and manage the software development process.

We weren’t the first investor in Rally.  Ryan quickly raised about $400k of friends and family money.  We offered Ryan space to work out of our office which he did for a year or so as he got things up and running.  About a year after he got started, he was ready to raise a venture financing.  At the same time, his partner at his previous company – Tim Miller – was doing an entrepreneur-in-residence at a local Boulder VC firm (Boulder Ventures).  Ryan was encouraged to team up with Tim and shortly after that happened we co-led the first round VC financing with Boulder Ventures.

It has been a rocket ship from there.  Tim, Ryan, and team have created a phenomenal company that is built on two trends that have picked up massive speed in the past few years: (1) Agile and (2) SaaS.  In 2003 – while Agile was known – it was largely limited to ISVs and a few leading IT organizations.  SaaS was beginning to be talked about as Salesforce.com’s success (and leverage from the SaaS model) became apparent.

Or if you want to go back to 2004 and 2005 when I was really learning about Agile, well before it had become a household name, you could read my posts Agile Software Development with SCRUM or Do You Develop Software For A Living? – Get Agile with Rally Release 5.

Or maybe dip into the 2006 and 2007 time frame when Rally was in an award cycle with my posts Rally’s New Financing and the E&Y Entrepreneur of the Year Award and Boulder 2007 Esprit Entrepreneur Awards.

Over the fast dozen years, Rally has gone from a raw startup to a 500 person public company. Tim Miller (CEO) and Ryan Martens (CTO, founder) have been working together from the start of the journey. Jim Lejeal, the CFO, was an original angel investor, then board member, and then CFO joining full time when the company was around 200 people.

It makes me so happy to reflect on my relationship with each of Tim, Ryan, and Jim. I first met Tim when he had just started Avitek (his previous company) working in the same office space as Andrew Currie, who had just started Email Publishing (my first angel investment in Boulder.) I met Ryan via Young Entrepreneurs Organization – we were both in the same YEO forum. And I was the seed investor, via Mobius, in Jim’s second company (Raindance, which he co-founded with Paul Berberian – CEO of Orbotix and Todd Vernon – CEO of VictorOps.) But more importantly, I’m close friends with each of them, even though my direct involvement in Rally ended about two years ago when the company went public.

There are hundreds of paragraphs I could write about all of the amazing things Rally Software has done for the Boulder Startup Community and for the extended city of Boulder. But I’ll end with one of them – the creation of the Entrepreneurs Foundation of Colorado (now Pledge 1%). The story starts in 2007 with the founding of EFCO, which Ryan and I spearheaded and had a huge punch line in 2013 when Rally Made a Gift of $1.3 Million To The Boulder Community after their IPO. Ryan continues to head up EFCO and is co-founder of Pledge 1%, which is the effort to take EFCO international.

To the extended Rally Software family past and present – congratulations. You’ve built something very special that is part of the long arc story of Boulder. And – to Tim and Ryan – thank you for letting me participate in your journey.


Following is a guest post from Zack Rosen at Pantheon about his experience shadowing Jud Valeski, founder and then-CEO of Gnip for a day in 2012.

Behind the stories of most first-time venture-backed CEOs building startups and attacking markets at breakneck speed, there is usually a tight network of mentors and peers showing them the ropes of company building. That’s certainly been my experience at Pantheon—we likely would not exist if not for the crucial help of James Lindenbaum, Adam Gross, Steve Anderson, Ryan McIntyre, Brad Feld, and all of the advisors who have assisted us on our journey.

However, I’ve found there is a hard limit to how much you can learn about building a company from speaking with advisors. Before deciding on how to go about building your company, it is critical to build an understanding of other companies’ paths to success and learning from their mistakes along the way. I’ve found to really do that, often times you need to be there—out of your own office and physically present in theirs—to see with your own eyes how a company actually works.

That is the goal of CEO shadowing: to put you in the shoes of another CEO, let you observe, ask questions, and form a rich and detailed mental model of how another company operates. I’ve done it twice so far, and both times have learned more in a day of shadowing than I do in months of working sessions with mentors and peers.

My first time CEO Shadowing: Jud at Gnip in 2012

The first CEO I shadowed was Jud, who then ran Gnip which has since been acquired by Twitter. Foundry Group is a mutual investor of ours, and Jud and I met at an event in Boulder that they organized for portfolio CEOs.

In Boulder I ran around asking a number of CEOs and Foundry Partners for company management advice—how to run one-on-ones, structure executive meetings, manage my board, etc. Three times in row an answer to my question was prefaced by:

“You should really ask Jud this question because they just did this at Gnip and did a fabulous job.”

We were a 20-person company at the time, and Gnip had hit its stride and was growing very quickly. They were 50, soon to be 100—about a year and a half ahead of us in terms of scale. Gnip was known for being a very well-run company.

I cornered Jud at the event and soaked up as much data from him as I could. Then I went home, and realized how much more I really needed to learn from him and Gnip. The only way I thought I could really get answers to my questions was to go to Gnip and observe how Jud and his team ran the company.

So I sent this email:

“Can I fly to Boulder and shadow you for a day, and be a fly on the wall in yours and your team’s meetings?”

This was his response a couple of hours later:

Fun! You bet! Only question is timing. Thoughts?”

Jud invited me to attend his management meetings and let me interview anyone on his entire team at will. In one day on-site I was a part of his exec kick-off meeting, attended a company product strategy meeting, and interviewed two executives, two engineers, and individuals from their sales and marketing team. I took notes, asked questions, and tried to fit in. I approached it like a journalist whose goal it was to write a profile on how Gnip, the company, worked.

I found the Gnip team to be incredibly focused and busy—while still gracious, helpful, and happy to talk at the same time.

What I learned

At the time I shadowed Jud, Pantheon had a very early executive team and not much in terms of process or structure. We operated on tribal knowledge and had the benefit that everyone implicitly knew what the others were doing. We knew we needed to build our team and create more structure, but how were we going to do that without screwing up what was working so naturally?

What I learned at Gnip was:

1) It was absolutely possible to build a 100-person company that operated as efficiently, or even more efficiently, than our 20-person company.

2) Process and structure could be additive to company culture, because it forces you to get specific about implicit assumptions that are so important to a company’s future (values, strategy, management philosophy, etc.)

3) There is good management and bad management, and you need effective leadership and stiff penalties when you fail to lead. It was up to us to build the company right. Gnip was built right, and it worked.

On top of that, I learned many, many small tactical things—from how to structure the agenda of an executive meeting, to how to arrange teams and desks, to optimizing how the people worked together.

But the tactics were built on the big learnings, which were important for this reason: seeing how Gnip worked gave me confidence to trust my gut in building my company. To be clear, Pantheon is built very differently from Gnip. Many of the things that worked for them won’t work for us—we picked our own path. But there are so many internal obstacles to building structure in a startup as it undergoes massive change, and to know that it could work because I saw it work enabled to me to keep my head down and keep working towards my goal without getting blown off course.

Visiting Gnip in 2012 was like visiting the hopeful, successful, parallel future to Pantheon. It was like getting to travel to a foreign, and more advanced planet, and then getting to return and apply what I learned.

Want to do this? Here are my suggestions for how to get the most out of CEO shadowing:

  • Find a CEO at a company that is approximately 1-2 years ahead of yours (if you are $1M ARR, then $5-10M; if you are $10M, then $30-$60M). Ideally this is a CEO you admire, and one you already have a relationship with.
  • Confidentiality is incredibly important. You should probably sign an NDA.
  • Book a full day in the office with the CEO. I highly recommend visiting the day the CEO does the most “management” in a workweek—when executive meetings, planning, strategy, etc are scheduled.
  • Get yourself invited to everything. Everywhere the CEO goes, you go. This requires the CEO to warn their company ahead of time and get the OK of their execs and team members.
  • Spend half of your time observing in meetings, and half in one-on-ones with their team.
  • Meet one-on-one with execs, managers, and individual contributors, ideally from numerous different teams.
  • Ahead of time, prepare a list of questions with the CEO that you can ask of their team members, or research topics you can report back on that CEO wants to know (while respecting anonymity). Example questions:
    • “What do the values of this company?”
    • “What are the company priorities? Your team’s priorities? Your priorities?”
    • “What did this company get right that has enabled it to succeed?”
  • Take copious notes during all meetings and interactions. Anonymize feedback and send a full report of what you learned back to the CEO (this can be partial repayment for letting you shadow them).
  • Keep asking questions and observing until you feel like you could give a valuable five-minute presentation on “how the company works” to your team and the CEO you are shadowing.

Asking to shadow a CEO of a company is a big ask. It’s out of the norm, and it takes time from their team. You can repay some of that by offering to share useful observation or doing outside research as part of your time there, but at the end of the day this may be the ultimate “pay it forward” generous act the startup community is willing to take on for fellow CEOs.

Investors: I believe this could be one of the most valuable things you could help facilitate for your portfolio company CEOs. If anyone else has shadowed a CEO, I’d love to hear how you approached it and how well it worked for you.


Values matter. A lot.

Sure, every company has a set of stated values. But the great companies live these values, which permeate the culture and drive every company decision. Moz and Gnip are two such companies. GiveForward is another.

GiveForward is a medical crowdfunding community that helps friends and family rally support around their loved ones during times of need. At their core they believe that no one should have to face an illness alone. They have derived a mantra, “Create Unexpected Joy” (CUJ), from this core belief which they describe as “surprising people with unexpected gifts of humor, compassion, and humanity.”

If you visit their office you will see CUJ written on their walls and you will hear the words C-U-J come up repeatedly throughout the day. But what I love about GiveForward is that CUJ isn’t just something they paint on their walls. It’s not simply a slogan or contrived corporate branding.

It’s something they do. Every. Single. Day.

For everyone at their company, CUJ is a way of life. Every decision from customer service to product development to whom they hire and fire is filtered through the lens of CUJ. They put their money where their mouth is – every employee at the company gets $500 per year to create unexpected joy for others with no strings attached.

I’ve been involved with GiveForward since 2012 because their values deeply resonate with my own.  The concepts of #GiveFirst and random acts of kindness are integral parts of my value system that overlap almost entirely with the concept of CUJ.

So when GiveForward reached out to me recently and asked me if I’d be the first money in for a new CUJ program they were launching called the GiveForward Community Fund, I decided to take them up on their offer to do a test run.

They said, “Brad, put in $1,000 and then give us a week to deploy the capital. We’ll send you the results after a week and if you are not impressed, we’ll make a $1,000 contribution to NCWIT.”

I’m a sucker for offers like this.

About a week later, they sent me an email with the results. They distributed $500 of the first $1,000 to a campaign for a father fighting late stage colon cancer.  The campaign goal was originally $40,000, but the $500 had a ripple effect. The random donation from the Community Fund inspired others to do the same and the campaign quickly exceeded its $40,000 goal. That night, the man’s daughter, who started the campaign for him, posted an update to their GiveForward page that read:

“I have personally never felt so much love and kindness in my entire life.”

Reading this update sealed the deal for me. I signed up on the spot for $1,000 a month.

I’m looking forward to being part of GiveForward’s Community Fund.  This is a company that leads with its values and I think they’re onto something here.  All it takes is one person to give forward randomly to someone they don’t know to set off a chain reaction of generosity that extends to thousands of people.

I’m delighted to help start this chain reaction and excited to see where it goes.


Earlier this year, we took part in a $50 million Series D investment round in AppDirect. Headquartered in San Francisco, AppDirect makes it easy for businesses to find, buy, manage, and monitor cloud services from a central location. They also give providers and developers an easy way to distribute, sell, and market cloud services.

That last part is particularly interesting from our perspective. Many of our portfolio companies are those types of cloud services and the ecosystems that AppDirect powers can help them get to market faster, reach more users, and drive more revenue.

That might seem counterintuitive, since everybody knows where to find apps, right? Well, not always, and the process of managing multiple cloud services can be a mess. AppDirect takes all of that complexity, such as purchasing, billing, and provisioning, and makes it straightforward for each player in the ecosystem.

It’s radical simplicity at its finest and it’s one reason why we have been big supporters of AppDirect and the team going back to 2013. We first met the founders of AppDirect – Daniel Saks and Nicolas Desmarais – when they acquired Standing Cloud, a Boulder-based portfolio company of ours. A few months after the acquisition, they raised a Series C round led by Mithril which we participated in.

AppDirect’s innovative technology leads the industry, and the company’s values – humility, true north, intensity, ownership, and positive mental attitude – have helped shape a unique culture which continues to drive the company’s success.

AppDirect is growing like crazy and they plan to open more offices, in Silicon Valley and around the world, in the coming months. If you are interested in working in the emerging cloud service commerce market, check out the available AppDirect jobs.


In 1995 I made a seed investment in a tiny company called Harmonix founded by two guys, Alex Rigopulos and Eran Egozy. After one meeting with them I knew I wanted to be part of their journey and made one of my early $25,000 angel investments.

The journey they went on as founders and a company was amazing. A big part of it was captured in what I think is one of the best long form magazine articles ever about the history and drama of building a company – Just Play in Inc. Magazine in 2008.

After being acquired by Viacom in 2007, Alex and Eran bought back the company in 2010. Over the past two decades they’ve created two billion dollar game franchises – Guitar Hero and Rock Band – and one multi-hundred million game franchise – Dance Central.

I joined the board and Foundry Group invested in Harmonix in 2012. The last few years have been complex and challenging as the classical video game business continues to go through massive structural changes. However, the Harmonix team has kept a steady beat of innovation going, including a recent release of Disney Fantasia and a reincarnation of one of my favorite early games of theirs, Amplitude.

But the stuff they are doing that I’m really excited about fall into two categories: (1) Rock Band 4 (which needs no explanation) and (2) Music VR.

This morning, Matt Whittaker wrote a really smart article titled Harmonix’s Music VR Might Just Bring on the Apocalypse. In it he talks about the amazingness of what Harmonix is doing and the broader societal challenge around VR and a compelling mainstream app like music.

First, the Harmonix Music VR stuff is unreal. If there is a company on the planet that can figure out the compelling music experience for VR, it’s Harmonix. And, they are working on scalable stuff – not “music specific things” – but algorithms that adopt to any music you are playing. This is technology they’ve had for several years and is part of what sets them apart from everyone else who has followed them by trying to mix video games and music since they came out with the original Guitar Hero software.

Next, while VR video games are cool, they aren’t mainstream. But music is mainstream. So the opportunity for VR in music, and music being a leading use case for VR, is enormous.

Did I say that the Harmonix Music VR stuff is unreal? Oh yeah, I did. And when I say “unreal”, I mean in an amazing way.

If you want or read science fiction, you see music + video as a central background component of everything. Sometimes it’s plot, sometimes it’s context, but it’s always there as part of the VR theme. Today’s technology is still young, but the software will outpace the hardware, as it usually does, which means that amazing software will drive users to adopt hardware early and then will push the vector of innovation on the hardware.

I’m super proud that I know and get to work with Alex, Eran, and team and have been able to over two decades. They never cease to amaze me.


I get 300+ non-spam emails a day. No matter how diligent I am at unsubscribing from stuff, I still get an endless stream of valid, opt-in email that I want to unsubscribe to. Google takes good care of my spam and they even jumped all over my complaints about their spam filtering, figured out the problem, and fixed it (thanks friends at Google). So, I’m not talking about spam, but all the rest of the stuff that I don’t need to see right away.

I’ve tried to use Google’s categories, but it doesn’t really work well for me. Others are emails I never want to see and want to unsubscribe from, but (a) it takes longer to do that, (b) trying to unsubscribe from a mobile client is painful, (c) many of my unsubscribes don’t seem to work (I just end up seeing the email again in a few weeks), and (d) the whole experience / UI is sucky.

Now, before you jump to “use a different channel than email”, recognize that I have also Slack, Kato, iMessage, Twitter, Facebook, Skype, and Google Hangouts open on my desktop with stuff hitting them all day long. Voxer lights up regularly on my iPhone, along with notifications from each of these apps. Channel proliferation has become a mess for me and one of the companies we are investors in is working on that problem earnestly.

Ultimately though I spend most of my time in Gmail especially given the amount of email I get from all different senders. It is unyielding – here’s an example from last week.

Email stats from last week

About 25% are emails that I do not need to see right away. Probably 10% are ones that I want to unsubscribe to.

OtherInbox’s Unsubscriber and Organizer solves both of these for me. Josh Baer, a long time friend and leader in the Austin Startup Community, was the co-founder. OtherInbox was acquired a few years ago by Return Path, which I’m on the board of. I used OtherInbox for a little while before and after the acquisition, but in one of my mad Gmail / Chrome plugin-performance-misery-slowdown-cleanup-fits I stopped using it.

OtherInbox folder list

Last fall, after playing the endless unsubscribe-to-clean-things-up-each-morning I decided to try OtherInbox again. I went all in this time. Within one week I was in email heaven.

Here’s how it works. If I want to unsubscribe to something, I simply label it “Unsubscribe” using Gmail labels and I never ever see it again. Then, OtherInbox constantly moves new emails that match certain criteria to folders. This happens automatically and in the background it figures out the organization of the emails.

I can adjust it if I want, but I’ve found that I spend almost no time adjusting it anymore. Typically, I have some unreads in there and they show up as unreads normally do in Gmail, so at the end of the day I just go to label:oib is:unread and take a quick look.

Give Unsubscriber and Organizer a try. I think you’ll find them as magical as I do.