Brad Feld

Category: Investments

We recently funded Blinkfire Analytics using our FG Angels Syndicate. The CEO and founder, Steve Olechowski, was co-founder / COO of FeedBurner, which Google acquired in 2007. I was an investor and on the board of FeedBurner, which is how I got to know Steve.

If you don’t know the FeedBurner story, there were four FeedBurner founders – Dick Costolo (now CEO of Twitter), Eric Lunt (now CTO of BrightTag and until recently a board member at Gnip, which Twitter just acquired), Matt Shobe (now at AngelList), and Steve.

In addition to bootstrapping his new company forever (since he’s a multi-time successful entrepreneur), Steve could easily raise an angel round any time he wanted to. So, we were psyched he was willing to do an FG Angels Syndicate with us.

Steve had some unsolicited comments for me, AngelList, and angels as a result of the process. I asked him if I could post them – he said yes. Following is a thoughtful set of reasons AngelList is so powerful, along with some constructive feedback for us to consider.

1) Some of your backers are really good citizens.  When it was oversubscribed they kept their syndicate commitment, but offered a much bigger investment outside the syndicate.  When 50% of the money didn’t close, they went back and put it back into the syndicate.

2) You have a bunch of “shadow backers” who seem to follow your investments, and then try to go direct to invest to avoid paying your carry.

3) There are some backers that request an awful lot of due diligence for a $1000 investment.   If they are that worried about losing $1000, perhaps AngelList isn’t the right place for them to be investing.

For us, the benefits of the syndicate are:

1) Access to capital we wouldn’t have otherwise been able to raise on angel list, and offline

2) Keeping the number of entries on our cap table relatively small

3) Though #2, we still have the transparency of knowing who the “LPs” are, and can mine them for help if needed

For the investors, the clear benefits are:

1) Access to deal flow they wouldn’t otherwise get

2) Ability to diversify their funds without a huge minimum ticket

3) Piggybacking on an investment thesis without having to do the research

The only negatives so far are the days of uncertainty where do you don’t know how much is going to get filled and if you need to generate more demand or turn people away on a daily basis.


Google dominates search. Sure, there’s a thing called Bing and a few other choices out there, but everything ends up being the blue and purple link thing curated mostly by machines.

In an effort to experiment with a different approach, we recently led an AngelList syndicated investment in one potential search challenger, a Kansas City based startup called Leap.it who is taking a different approach based on the belief that machine-based algorithms can only get you so far. They hypothesize that by injecting social and real-time data, along with interactions with real people, your search results become much better.

When you first visit Leap.it you will immediately notice that they completely do away with search lists. Instead, their search results are presented in cards that include web, video, social, and image previews.

What I find most compelling are Leap.it Perspectives. With Leap.it, anyone can collect, collaborate, and share results on any subject and then have them show in future, related search results.  I have a few of my own Perspectives that highlight my background:

If you find something missing from any of these perspectives, you can add to the perspective once you’ve logged in.

Fundamentally, Leap.it is trying to integrate the notion of search directly with the real-time web and the extended social network faciliated by services like Facebook, Twitter, and LinkedIn.

Give it a try, create a perspective, and tell me what you think of it.


Google dominates search. Sure, there’s a thing called Bing and a few other choices out there, but everything ends up being the blue and purple link thing curated mostly by machines.

In an effort to experiment with a different approach, we recently led an AngelList syndicated investment in one potential search challenger, a Kansas City based startup called Leap.it who is taking a different approach based on the belief that machine-based algorithms can only get you so far. They hypothesize that by injecting social and real-time data, along with interactions with real people, your search results become much better.

When you first visit Leap.it you will immediately notice that they completely do away with search lists. Instead, their search results are presented in cards that include web, video, social, and image previews.

What I find most compelling are Leap.it Perspectives. With Leap.it, anyone can collect, collaborate, and share results on any subject and then have them show in future, related search results.  I have a few of my own Perspectives that highlight my background:

If you find something missing from any of these different perspectives, you can add to the perspective once you’ve logged in.

Fundamentally, Leap.it is trying to integrate the notion of search directly with the real-time web and the extended social network faciliated by services like Facebook, Twitter, and LinkedIn.

Give it a try, create a perspective, and tell me what you think of it.


Today, we announced that we’ve led an $11 million round for about.me and that I’ve joined the board.

I’ve been living online since the mid 1990’s. I’ve tried every service I could find to create an online identity for myself, even Geocities. Today, my identity is spread out over many things, including my blog, Twitter, Google+, Foursquare, our Foundry Group site, the Startup Revolution site, my relatively inactive Tumblr, Facebook, and a hundred other services I’ve dabbled with.

When about.me appeared several years ago, I thought it was clever. I created an early about.me account and then promptly forgot about it after AOL acquired it. I was intrigued when Tony Conrad, the co-founder, acquired it back from AOL. I started paying attention to it again, especially since I was deep in the opposite side of the problem about.me addresses with our investment in FullContact.

I’ve known Tony for a long time and love working with him. I remember sitting in some theater in Chicago waiting to go on a panel at some startup event a few years ago and Tony literally grabbed my by the shoulders and said “you’ve got to meet this guy Bre Pettis.” That turned into our investment in Makerbot and another step along the path to me helping the machines take over.

When Tony reached out to me recently and said he was raising a round for about.me, I jumped on it. At first I thought he’d already raised too much money for us to be interested, but when I realized he still had a lot of it in the bank, I got comfortable with going deep. It was an easy call – Tony is amazing, the numbers are amazing, the product is amazing, and he’s completely obsessed with it. As am I.

If you don’t have an about.me account, go sign up and give it a spin. And get ready for some really awesome things, coming very soon.


Whenever a company gets acquired or goes public, there is often a fancy closing dinner. It’s usually at a nice restaurant in a private room. The wine is expensive and the toasts are many. The people in the room are the founders of the company, the executives, the board members, other major investors, the lawyers who worked on the deal, and the investment bankers – if any were involved.

I’ve been to more of these than I can remember. They were fun at first, but now they feel strange to me. The group celebrating is often a very small subset of the people who were involved in helping the company reach its success. I can have a exotic, over the top dinner with friends anytime I want, so it often feels like a burden to me to do yet another fancy dinner. If I’ve been deeply involved in a company, I always look around the room and notice at least one key person missing. Enough time has passed that the celebration seems a little stale.

As Boulder Startup Week kicks off today, I woke up thinking about how many people lead, and contribute to, the Boulder Startup Community. This magic of this place is not top down control, a singular leader, or a grand plan. Instead, it’s the organic beauty of a messy network of people, all who are contributing their own talents and energy, in an ongoing, continuous effort around entrepreneurship.

Kind of like how Twitter grows and evolves. Twitter’s acquisition of Gnip is a big deal for Boulder as it brings one of the most interesting and creative companies in the world to our town as Gnip will serve as the foundation for the first Twitter office in Colorado. This is a #BoulderWin.

So, instead of having a closed, inward facing closing dinner for Twitter’s acquisition of Gnip, a bunch of us in the Boulder tech community are throwing a celebration on the evening of June 4 at the Boulder Theater to welcome Twitter to town. We’ll have food, drinks, entertainment, and lots of mingling with folks in the Boulder Startup Community.

Tickets will be available for purchase the week of May 19 with proceeds going to Entrepreneurs Foundation of Colorado. And, as Gnip was a member of the Entrepreneurs Foundation of Colorado, there will be a special gift that night.

Come celebrate with me the hard work of the 90 people who helped make Gnip a reality.


My friends at Harmonix are running a Kickstarter campaign to bring back Amplitude, one of their classic games. It was originally done in the early 2000’s for the Sony PS2. This campaign will bring it up to date for the Sony PS3 and PS4.

It was all started by an online post from someone named DumpLord420. Watch the Kickstarter video to hear the backstory and see what they are doing. And, if you are a video game, or Harmonix, fan boy (or fan girl), some Harmonix love is just a few Kickstarter clicks away.


Today, Orbotix, the maker of Sphero, has raised a new round of $15.5 million, led by Shea Ventures and including new investor Grishin Robotics. We were the original investors in Orbotix and I joined their board in the fall of 2010 after they went through the Techstars Boulder program.

The first post I wrote about Orbotix included an aspirational phrase for what they were working on.

Orbotix is creating a new game platform that combines common physical objects, smart phones, and a software marketplace. Their first product will “reinvent the ball” through the creation of a robotic ball controlled by a smart phone.

They shipped Sphero 1.0 just before the end of 2011 so their first real year in the market was in 2012. Sphero 2.0 shipped in the fall of 2013 and was praised in reviews like the one in TechCrunch which gushed Sphero 2.0 Is Twice As Fast, Agile, And Awesome.

And then came Ollie, which will join its older brother Sphero when it ships this fall.

Connected play is a new category that I’m completely obsessed about. When the iPhone and iTouch came out, there was an incredible shift to mobile devices for games. Suddenly, the toy that kids were playing with was a virtual one – something that was occurring on a sheet of glass they held in their hands. For a kid like me who grew up with video games on an Apple ][, this was pretty awesome. But it felt limiting, especially as I watched kids (and adults) react to Sphero.

As someone who has seen behind the curtain at Orbotix, littleBits, and Modular Robotics, it is amazing what you can do, and where you can go, when you connect physical objects with a smartphone. As an investor in these three companies, I’m psyched to be part of inventing a new category we are calling connected play.

Come join us and play!


Whenever one of my partners has a significant exit the other partners gives him a gift. These take the form of super creative, often self-referential things that the partner on the receiving end would never buy for himself but the other partners knows he would love.

Last week I got a bust of myself printed on a Makerbot. It was made by Cosmo Wenman, who my partners found at CES last year. This is totally in the show, don’t tell category, so take a look at the 55 second “making of video.”

Cosmo – wow! And Seth, Jason, and Ryan – you rock!


Ever since Orbotix was founded, we’ve been talking about robots and education and how Sphero could play a role. Last week, my friends at Orbotix rolled out a new program called SPRK which stands for Schools, Parents, Robots, and Kids. They’ve already got six lesson plans up with more coming.

To get a feel for the potential of Sphero in education, take five minutes out of your day and watch the video below. At the minimum, it’ll make you smile.