Brad Feld

Category: Investments

Be a DataHero!

I’ve been fighting with creating charts and data visualizations – well – forever. Anyone remember VisiPlot and VisiTrend? Harvard Graphics? Eventually Excel dominated for a while, but it was always sheer misery for me. Eventually I figured out how to make rows and columns of data look like a chart in my mind, and I just stopped making charts for myself.

Last year we made a seed investment in a company called DataHero. We loved the founders and their vision to make it trivial to turn rows and columns of data into charts. They’ve created a magical product that just works and includes the concept of Live Charts. You simply connect to whatever data source you want, go through their hero-like wizard to set up the visualization you want, and your charts automatically update.

The data I want to chart lives all over the place. In Excel spreadsheets in Dropbox. In my Google Drive. In apps like SurveyMonkey and Salesforce. DataHero connects to each service and just does the right thing. No more exporting and importing data, reformatting it, and tearing your hair out.

Try DataHero. Tell me what you think.

 


Our investment in Gnip keeps getting better and better.  While the company is growing like crazy and the financial results would make any investor giddy, what really gets me excited is to see how Gnip is disrupting how business decisions are made.  Gnip believes that someday every significant business decision will include social data as an input and they’ve been working hard for the last five years to make this vision a reality.

Last week, Gnip made another significant step forward towards their ultimate vision. Foursquare and Gnip just announced an exclusive partnership that allows Gnip to provide full coverage of anonymized Foursquare check-in data to Gnip’s extensive network of customers.  Gnip is delivering over four billion social activities to their customers every day and their distribution network is delivering insights and analytics to over 95% of the Fortune 500.   As much progress as they have made, location-based activity is one area of social data where the ecosystem has lacked significant coverage.  Companies wanting to analyze geo-based activities around locations have been begging for more location-based activity.  With the partnership between Foursquare and Gnip, the entire social data ecosystem gets a big win with this key signal of physical presence.

I’ve been a user and believer in Foursquare from the earliest days. It will be fascinating to see what types of analytics are built upon this new data.  Both Foursquare and Gnip discuss some examples in their blog posts. It doesn’t take much imagination to think about how businesses can capitalize on this unique data set.  And with this partnership, we no longer have to imagine!


Over the past few decades, the most compelling engineers and entrepreneurs I’ve met have tended to be working on problems that can be solved with software. Software has some great advantages but it comes with a few big drawbacks, namely it’s tied to a few standard types of input, although we are trying to impact that with some of our investments in our HCI theme.

Along with the rest of the tech ecosystem, I’m starting to see more and more entrepreneurs with a piece of hardware in their development plan. These are not your parents’ hardware products. Instead, they are software companies that happen to have a physical component in their stack – something I call software wrapped in plastic.

Adding the plastic around the software is no short order. MakerBot, FitBit, Orbotix, Sifteo, Modular Robotics, Pogoplug, Slingbox, and a slew of others have taught me that even though much of the business-side is similar to a software company, the product-side most definitely is not. From an outsider’s perspective, it’s stunning how much damage one bad component on a PCB board can do to a company’s bottom line, or how different industrial design is from software design, or even how the brains of a software person and a hardware person collide in bizarre ways.

I’ve learned how critical it is to get the right kind of help for young companies with a piece of hardware, which is why I invested in Bolt. Bolt is one of the more unique accelerator programs I’ve seen. Ben and his team have designed, developed, manufactured, and financed a long list of successful products and they’ve built Bolt around best-practices for these kinds of companies. Over 6-months, accepted companies get a long list of benefits, the most valuable of which are a full-staff of senior engineers and designers at your disposal and 24×7 access to their $1M of prototyping equipment.

If you’re a startup with a piece of hardware (or plan to have one) check out Bolt and apply to be part of their first accelerator class. Applications close in two days – Wednesday, May 22nd at midnight.


I’m a big fan of doing stuff while I work. When I created my first treadputer in 2006 it was definitely ahead of it’s time. Today, I enjoy the Walkstation from Steelcase.

Recently I’ve been exploring new options and with my friends at Betabrand came up with the idea for CanDo – The Lavatory Workstation. More about it in the video below.

It fits nicely with my general theme of bathrooms.


Teaching kids to program is not an easy task – their attention span is short and what they are able to accomplish in a brief period of time is often uninspiring which results in them losing attention quickly.

Robots help a lot with this!

The Orbotix team has turned their Sphero into a fantastic programming aid to introduce coding to kids as young as 4th grade.  In about an hour kids will be commanding their robot to drive geometric patterns while also learning a bit about angles, degrees, time and distance calculations, loops and conditional branching. If your my age, you might remember Logo and turtle graphics. It turns out to be really cool to toss a robot into the mix, instead of just a computer screen.

Coding is done via a simple app on either Android or iOS devices and sent to the Sphero via Bluetooth.  The younger kids learn to program using a simple scripting language developed by Orbotix called MacroLab – the older kids learn BASIC which Sphero can interpret to do some complex tasks.

Orbotix is hosting a “Sphero Rangers” event at the Google offices here in Boulder this Saturday from 11am to 2pm.  Robots and programming devices will be provided – but bring your smartphone if you want to use your own.  Attendees will also be able to get a Sphero at a discounted price. If interested sign up here: https://www.meetup.com/sphero-rangers/events/114025302/


Do you like your Sphero? How about getting one that is 2500x larger than the current Sphero? That’s the new Sphero product – Peacekeeper.

Order it today on Indiegogo. Along with some other cool Sphero stuff.


One of the places new approaches to human-computer interaction plays out is with video games. One company – Harmonix – has been working on this for 18 years.

Harmonix, which is best known for Rock Band, is also the developer of three massive video game franchises. The first, Guitar Hero, was the result of almost a decade of experimentation that resulted in the first enormous hit in the music genre in the US. Virtually everyone I know remembers the first time they picked up a plastic guitar and played their first licks on Guitar Hero. Two years later, Rock Band followed, taking the music genre up to a new level, and being a magnificent example of a game that suddenly absorbed everyone in the room into it. Their more recent hit, Dance Central, demonstrated how powerfully absorbing a human-based interface could be, especially when combined with music, and is the top-selling dance game franchise for the Microsoft Kinect.

Last fall, Alex Rigopulos and his partner Eran Egozy showed me the three new games they were working on. Each addressed a different HCI paradigm. Each was stunningly envisioned. And each was magic, even in its rough form. Earlier this year I saw each game again, in a more advanced form. And I was completely and totally blown away – literally bouncing in my seat as I saw them demoed.

So – when Alex and Eran asked me if I’d join their board and help them with this part of their journey, I happily said yes. It’s an honor to be working with two entrepreneurs who are so incredibly passionate and dedicated to their craft. They’ve built, over a long period of time, a team that has created magical games not just once, but again and again. And they continue to push the boundaries of human-computer interaction in a way that impacts millions of people.

I look forward to helping them in whatever way I can.


Brooks and KenaiWoof! We just announced Foundry Group’s investment in Rover.com this morning. We led a $7m financing in the leader in digital dog boarding that connects dog owners with approved, reviewed, and insured sitters. Rover.com is part of our marketplace theme, which now includes investments in SideTour and PivotDesk. I’m psyched to be joining the board, working with my good friend Greg Gottesman at Madrona on another Seattle-based company.

Two years ago we probably wouldn’t have considered Rover.com as it would have fallen outside our active themes. Marketplace is a good example of how our themes evolve. Seth and I worked together on ServiceMagic in the 1999 – 2004 time frame (IAC acquired it in 2004 for $180m) so we had a deep understanding of how a heavily metric-based buy/sell marketplace worked. However, at Foundry Group, we didn’t start paying attention to this theme again until we made a seed investment in SideTour coming out of the TechStars New York program. In this case, Seth had been SideTour’s mentor and we classified it as “other” as we sometimes make exceptions and invest in companies outside our themes when (a) we love the founders and (b) we are interested in what they are doing.

Last summer, Jason mentored the founders of PivotDesk as they went through TechStars Boulder. At the end of the summer, we decided to invest as well as categorize SideTour and PivotDesk together in the same theme, which we originally named RAM, after Ryan’s initials, which happened to be the same as the abbreviation for “remnant asset monetization”, the key element of each of these companies that we were interested in.

Specifically, we aren’t interested in investing in any two-sided marketplace. Instead, we are looking for ones that have a very clearly defined inefficiency around “remnant assets”, or assets that expire if not used in a timely fashion. We’re also looking for ones that have huge under-accessed supply or demand, where mobile and location have an immediate impact on utilization, and where existing transaction friction – either as a result of process or trust – exists.

Rover.com was the first of over 100 companies we’ve seen in the last three months that fit these criteria. As a bonus, we loved the entrepreneurs and the domain, as three of the four of us are dog lovers (Jason, sadly, goes for cats, but we have Cheezburger for that.) Furthermore, it’s our fifth investment in Seattle, joining SEOmoz, Cheezburger, BigDoor, and Gist (now part of RIM). And it’s got two linkages to Startup Weekend (where I’m a board member) – they are both Seattle-based and Rover.com was conceived at a Startup Weekend.

I’m psyched to be an investor. And, every time I get in my Range Rover, I’ll think of Aaron. Especially when I’m with my golden retriever Brooks.


A bunch of the companies we’ve invested in were at CES 2013. Modular Robotics, the makers of Cubelets, were at the Eureka Village (where Startup America was). The first thing I had to do when I got to CES was a panel for Startup America so the Modular Robotics booth was literally one of the first places I stopped after getting to Las Vegas.

It was mobbed. I came back around a few other times and it continued to be mobbed. They were showing Cubelets (which are for sale now) as well as a few new spicy connector things that they are about to release that let you connect Cubelets up to anything you can build with Legos.

TechCrunch did a nice three minute video interview that shows how Cubelets work. We invested last fall – I’m excited to be working with Eric Schweikardt and the team to create a robot construction kit that can really go mainstream.

[youtube https://www.youtube.com/watch?v=CHmzLAA0M_w]