Brad Feld

Category: Investments

Last week we announced our investment in Awe.sm. It’s squarely in our Glue and Protocol themes and is similar to investments we’ve made in SendGrid (for transactional email infrastructure) and Urban Airship (for push notification infrastructure). Oh – and the founders – Jonathan Strauss and Laurie Voss are – well – awesome.

We love things that wire the web together and believe Awe.sm is the company to do that for the construct of “sharing.” Specifically, Awe.sm’s goal is to become the key infrastructure provider powering quantitative performance marketing across the social sharing channel.

If you are a developer of a web app, take a look at how Awe.sm’s platform can help you.


My friends at Cheezburger Networks have been rolling out what we have internally been calling Cheezburger 3.0. It’s called Cheezburger Sites and lets anyone create their own humor channel on the web.

In my never ending effort to poke fun at myself – and other VCs – I’ve created a site called I Can Has A VC. It’s just getting started – feel free to send me videos and photos of VCs doing stupid things, or stupid things masquerading as VCs.

And – if you has a sense of humor, go for it!


My friends at Standing Cloud have closed another $3 million financing from us (Foundry Group) and Avalon Ventures. They’ve also added a long time friend, co-investor, and amazing entrepreneur Will Herman to the board.

Standing Cloud is a great example how one of our funding strategies plays out. We are the seed investors and have been working closely with the company since inception. They’ve built an incredibly deep product around a very specific aspect of the broad Cloud computing ecosystem. When they started, much of Cloud computing was total noise and marketing baloney. While there’s still plenty of that in the system, many of the products and services are maturing and the particular segment Standing Cloud has gone after has suddenly become incredibly important to a large number of hosting, managed services, and cloud providers (often the same thing) not named Amazon. Specifically:

Standing Cloud provides a seamless application layer for cloud providers, making application deployment and management fast, simple and hassle-free for their customers. Standing Cloud’s standard application catalog includes 100 open-source and commercial applications; its Platform-as-as-Service (PaaS) capabilities support multiple programming languages, including Rails, PHP, Java and Python, and a wide range of cloud service providers and orchestration software systems.

If you are a hosting, managed service provider, or building a cloud service (public or private), you have three choices. The first is to ignore this stuff (dumb). The second is to try to build it all yourself and keep pace with Amazon (good luck). The third is to use Standing Cloud.

If you want an intro, just email me and ask.


My friends at Orbotix have made a spooky Halloween video for you starring Sphero.  The costumes were made by Adam (one of Orbotix co-founders) using his MakerBot.

Happy Halloween from Sphero from GoSphero on Vimeo.


MakerBot has a great weekly TV show. This week learn about all the things you can make for halloween with your MakerBot as well as how you can help save the hermit crab. Also watch as the new MakerBot TV mascot – Mr. Maker – goes on a tour of New York City.


I love Fitbit. We had a board meeting yesterday and there is so much amazing stuff coming from this company in the next few quarters. James and Eric are product creation machines – they love what they do, love their products, obsess about every bit of them, and have a vision about human instrumentation and where it can go that dwarfs anything I’ve heard from anyone else. Oh – and they’ve built a killer team that shares this vision as well as the ability to execute on it.

The newest Fitbit (the Fitbit Ultra) is out – if you’ve been holding off buying one don’t wait any longer. And today they just released the iPhone app for the Fitbit. I’ve been using it for a few months and it’s a great companion to the Fitbit.

My belief that in a decade humans will be fully instrumented – and be able to have the instrumentation create realtime feedback loops – is one that causes some people to look at me funny. But, whenever someone who has a Fitbit hears this, and then asks me to explain more, I see their head start nodding up and down.

I’m really lucky I get to work with these guys.


I continue to be obsessed about email – it’s by far the most significant comm channel I use. And – it’s accelerating, not decelerating, especially as it proliferates across devices as well as other comm channels.

I’ve watched as many of the companies we’ve invested in use email and CRM systems (such as Salesforce) as though they existed in separate parallel universes. I’ve listened to the endless complaints about the complete and total lack of real integration between the two. I’ve watched the workflow, even from very disciplined sales people, and shaken my head in total bafflement at the lack of integration and the perverse contortions the sales person goes through to try to make the two systems work together. And – as I’ve continued to manage the enormous flow of email I get in Gmail, I’ve been searching for more efficient (and effective) ways to deal with it, besides just ignoring it which, while efficient, wouldn’t be very effective.

To address this, we’ve invested in a new company called Yesware.

At the beginning of the year I was kicking around some ideas with my long time friend Raj Bhargava. Raj and I have done a bunch of companies together since we met in 1994. He acutely felt this problem in his most recent company StillSecure as he dealt with the garbage in / garbage out problem of his CRM system. Over a few months we bounced some ideas around until one day he mentioned to me that he’d run into two entrepreneurs in Boston – Matthew Bellows and Cashman Andrus – who were working on something similar. Over a few weeks everyone connected, Matthew, Cashman, and Raj decided to merge efforts, and I agreed, along with Rich Miner at Google Ventures, to provide a seed financing.

A few weeks later we had our first board meeting in Google’s NY office where I discovered Zico Coconut Water. Matthew and Cashman showed us a detailed product road map along with the MVP they were working on and planning to ship in 30 or so days. We spent the entire meeting talking about the product (I’m sure Matthew had other slides but I don’t remember them.) While the first MVP was interesting and an extension of the ideas they had started with, it didn’t feel right to anyone in the room.

Rich and I both suggested – in different ways – that the team delete what they had done so far. We felt they were falling into a classic startup trap as they’d spent three months raising their round and were now anxious to get a product out the door. But they hadn’t spent much time in the previous three months thinking deeply about the product, so their plan was an awkward continuation of their demoware and concept pitch.

At some point in the meeting I said something that Matthew has told me stuck with him. I said, in my most Yoda-like voice, “slow down to speed up.” The seed round was an ample amount of money for them to go for at least a year. Their vision didn’t have an expiration date. Sure – other people were likely working on similar stuff and getting to market fast is always important, but getting to market with something compelling is even more important.

The team heeded the advice, stopped trying to ramp up headcount to work on extending the demo, deleted the product roadmap, and started again. The progress over the next 60 days was awesome as they went very deep with real salespeople on the problem, simplified their product vision, and defined a very clear MVP, release plan, and path to a revenue producing product.

At the time we made our investment I asked Matthew if he wanted me to blog about it. He didn’t – he saw no reason to talk widely about it until the company had shipped something interesting for people to use. That time has come – if you are a salesperson and use Gmail in Chrome, give Yesware a try. And give us feedback.


As some of you may know, we made a modest investment in Slice of Lime in 2007. This year, Slice of Lime is celebrating 10 years of being in business. This is a huge accomplishment and we couldn’t be more proud of the business Kevin, Jeff, and Daniel have built.

Slice of Lime has done web strategy, design, and development work for many of the companies we’ve invested in over the years including BigDoor, BrightLeaf, and Orbotix (new site launching soon) as well as our own Foundry Group website. They’re consistently listed as Top 10 in their industry and one of the fastest growing companies in Boulder County.

With any business that’s been around that long, there’s always an entertaining history of stories behind it. To showcase this, Slice of Lime created a 10 Year Anniversary Site.

Perhaps what’s most exciting about Slice of Lime these days is their new focus. As of 2011, Slice of Lime has introduced “User Interface Design for Web Apps and Mobile Apps” as a service. This move is supported by their excellent UI work over the last few years for clients like Troy Aikman Fantasy QB, Prediculous, BlipSnips, Denver Art Museum, Envysion, GeoPalz, and Etsy.

While Slice of Lime will continue to provide amazing marketing websites for their clients, this new service is a logical evolution. Many companies have strong development resources that can create the functionality of an app, but need help when it comes to user interface design and user experience. That’s where Slice of Lime gets plugged in and can really make a difference.

Congratulation to the Slice of Lime team – here’s to another 10 years!


StillSecure has been nailing it in the service provider segment with deals with XO, ViaWest, CoreSite, and others recently. StillSecure fundamentally believes that service providers – telcos, datacenter, cloud providers – will be the channel to market for security solutions and I agree. They have built an amazing set of solutions for colocation and dedicated server environments and have solutions that can apply to some higher-end cloud users. Today they are announcing a new host-based firewall management solution in conjunction with SoftLayer – a leader in the cloud market. Aimed at all cloud users, StillSecure’s new solution is the start of a major initiative for the company and is also a new category of solutions.

As most cloud users know, securing their systems is incredibly hard. The solutions are either just “cloud-washed” products that aren’t a fit or they are so expensive that they cannot fit within the elastic cloud model. StillSecure has taken nearly 12 years of history and experience and have built a product from the ground-up with the cloud users’ customer experience and profile in mind.

The solution, called Cloud SMS, is a free today and will expand into premium offerings very quickly. StillSecure and Cloud SMS are in the SoftLayer Tech Partner Marketplace, being promoted to SoftLayer’s 23,000 customers. The two companies are also beginning to explore offering the complete spectrum of StillSecure’s managed security services into SoftLayer’s broader offerings.

I’m excited for the StillSecure and SoftLayer teams – building a secure cloud is an incredibly important goal and one that many companies can take advantage of. Do yourself a favor – if you have any cloud instances out there, go download StillSecure’s cloud security product and please secure them.