Brad Feld

Tag: appdirect

Earlier this year, we took part in a $50 million Series D investment round in AppDirect. Headquartered in San Francisco, AppDirect makes it easy for businesses to find, buy, manage, and monitor cloud services from a central location. They also give providers and developers an easy way to distribute, sell, and market cloud services.

That last part is particularly interesting from our perspective. Many of our portfolio companies are those types of cloud services and the ecosystems that AppDirect powers can help them get to market faster, reach more users, and drive more revenue.

That might seem counterintuitive, since everybody knows where to find apps, right? Well, not always, and the process of managing multiple cloud services can be a mess. AppDirect takes all of that complexity, such as purchasing, billing, and provisioning, and makes it straightforward for each player in the ecosystem.

It’s radical simplicity at its finest and it’s one reason why we have been big supporters of AppDirect and the team going back to 2013. We first met the founders of AppDirect – Daniel Saks and Nicolas Desmarais – when they acquired Standing Cloud, a Boulder-based portfolio company of ours. A few months after the acquisition, they raised a Series C round led by Mithril which we participated in.

AppDirect’s innovative technology leads the industry, and the company’s values – humility, true north, intensity, ownership, and positive mental attitude – have helped shape a unique culture which continues to drive the company’s success.

AppDirect is growing like crazy and they plan to open more offices, in Silicon Valley and around the world, in the coming months. If you are interested in working in the emerging cloud service commerce market, check out the available AppDirect jobs.