Tag: bigdoor
If you are reading this on my website you’ll see a new bar popup at the bottom of your browser. It’s the BigDoor MiniBar. If you are a regular reader of Feld Thoughts, check in and join the community.
We invested in BigDoor earlier this year as part of our Distribution theme. BigDoor’s goal is to “gamify” any website. They’ve built a very deep and rich set of functionality around game mechanics via a programmable API – things like checkins, points, badges, trophies, levels, and a virtual economy. For an example of a deep integration, take a look at Devhub or the summary article on TechCrunch titled DevHub Now Turns Building A Website Into A Game.
Three months ago at a board dinner in Seattle we discussed the idea of creating a much lighter weight implementation – basically something that a publisher like me could implement on my site without having to write any code. This lighter weight implementation, now called the MiniBar, actually uses the full BigDoor API but has a UX for configuration and implementation in front of it that makes it easy to set up BigDoor on your site within five minutes.
I’ve been an investor in a number of publisher-enabling businesses and have learned a lot over the past five or so years. I learned the most from FeedBurner, which was one of the first publisher-enabling businesses I invested in. They did a remarkable job of providing both a five minute implementation as well as a very deep programmatic API that allowed a publisher to control many aspects of the system. They encapsulated this in a brilliantly executed UX that made it easy to implement a variety of complex features with simple choices. This UX also allowed FeedBurner to regularly roll out new features without impacting the old UX.
With the release of the MiniBar, BigDoor is taking a page from the FeedBurner playbook. Now any web site, from a single blogger to a high end multi-site international media property or high volume ecommerce site can quickly (in under five minutes) implement a full game mechanic system, while preserving the ability to manipulate any aspect of it, either through the MiniBar UX (which will continue to evolve with every two week sprint) or the rich BigDoor game mechanic API.
The first MiniBar implementation includes Facebook Connect, an XP (experience point) system, a checkin system (throttled to allow checkins every 30 minutes), badges, a leaderboard, a daily deal (purchased with virtual currency – Feld Gelt – that you can earn or buy), and site sharing on Twitter, Facebook, Tumblr, and via email.
You’ll see this evolve regularly. BigDoor runs on a two-week sprint with a full release every two weeks. I’ve seen the next version of the MiniBar due in mid-January – there’s much more UI configuration control along with several new features.
If you are a publisher or blogger and want to gamify your site, give the BigDoor MiniBar a try – I’d love to hear your feedback (and check in on your site). And – if you want a direct connect with the company, just email me.
Today our portfolio company BigDoor launched the first ever gamification plugin for WordPress. The plugin will allow a WordPress site owner to add leader-boards to their site as well as reward users with badges and points when they leave comments and check-in. It is a great way to incentivize repeat visits and help build a community on your site.
The BigDoor team has built a powerful gamification API, but until recently it required a programmer to implement it. The team continues to make big strides in making gamification more accessible by streamlining and simplifying the process of adding points, leader-boards, badges and virtual goods to a site or app. BigDoor is progressing toward what they call the “15 minute install”. Their new WordPress plugin takes about an hour from download to being live on your site, but this is a big step toward making gamification, badges and leader-boards more accessible for bloggers everywhere.
If you are a WordPress blogger, download the BigDoor WordPress Gamification plugin and give it a spin. Feedback welcome.
I’m on a six week rhythm in Seattle for the three boards I’m on up here – Gist, BigDoor, and Impinj. While I don’t have them perfectly synced up, I’m hopeful that I will in 2011. In the mean time, today full of BigDoor and Gist.
It was an absurdly beautiful day in Seattle. When the sun is out, this place shines. The day started out at the new Founders Co-op office where BigDoor is located. It’s about 33% full but that’s going to change next week when TechStars Seattle begins and fills out the place. It’s great space, in a great location (near the new Amazon campus), and is covered with IdeaPaint.
Everything about the BigDoor meeting was great. It was a tight, focused two hours. Since we invested about six weeks ago, over 300 companies have signed up to try BigDoor’s system and I expect 10 will be in full production by the end of the month. If you are looking to add game mechanics to your site, it’s the easiest and fastest way to do it. They’ve just rolled out a new website that explains it, along with a refreshed / simple pricing model that is free up to 100k API calls / month. Oh, and they served sushi for lunch which just rocked.
I got a ride across town to Gist where we spent most of our time on the August and September product rhythms (Gist is now on a monthly product focus – everyone in the company focuses on one specific area of the product and the next two months are filled with goodness.) Gist has also refreshed their site – if you haven’t ever tried it or haven’t looked at it in a while, go give it a shot – it’s grown up nicely.
I’m off to LA for an Oblong board meeting tomorrow and lunch by their amazing in house chef followed by an appearance with Mark Suster on This Week in Venture Capital live at 2pm PST followed by some LaunchPad LA stuff that Mark has pulled together.
All of these companies are doing well so its a fun action packed two days on the east coast. And yes, I’m way over stimulated after a month in Homer with just Amy.
We recently invested in a Seattle company called BigDoor Media. The founder/CEO Keith Smith wrote a wonderful love story about the deal which was picked up by the WSJ VC Dispatch in a post titled A Summer Romance Between Founder And Venture Capitalist. Yes, I’ve fallen in love (in a very non-sexual way) with Keith, his co-founder Jeff Malek, and BigDoor.
Over the past year I’ve become increasingly obsessed with the idea that the computers are going to take over. I’ve even begun to think that we are already working for them. So – why not have fun while we are at it? By using a light weight API approach, BigDoor enables any non-game publisher to quickly integrate game mechanics such as points, badges, levels, leaderboards, virtual currency, and virtual goods into their web and mobile applications. They’ve already rolled out integrations with Cheezburger Networks and BuddyTV and have a pile of additional publishers launching in the next 90 days.
BigDoor straddles our Glue and Distribution themes. While Glue may be familiar to you, Distribution is a new theme that we’ll be talking about soon when we re-segment Glue into a couple of new themes to more clearly delineate what we’ve been investing in over the past two years.
I’ve already been spending plenty of time in Seattle due to Gist, Impinj, TechStars Seattle, and some other good friends that I have there. In fact, according to Daytum, I’ve spent 14 nights there in the past eighteen months. I expect I’ll be spending plenty more there soon, including a few next week on my way to Alaska.
If you are a web publisher, take a look at what BigDoor can do for you. And, while you are at it, check out Lijit if you haven’t already incorporated the slickest publisher search on the planet – now with an ad network and a fresh $6m – into your site.