This morning’s launch of Maps for Unity brings the full stack of location tools to the world’s most popular game development platform and shows that location and maps are the new building blocks for AR and VR games.
We think the maps look amazing and are insanely fast.
Bringing location and maps to game developers is a big deal. Pokemon Go had maps because Niantic, the game’s creators, started as part of Google and the company is run by John Hankey — the former CEO of Google Maps. The maps in Pokemon Go were customized because John secured special access to Google’s proprietary datasets. No one else could have maps like that, until now.
Today’s Mapbox release is not about just maps but is about location and how the gameplay matches the real world around you.
“In this one, the spaceships are different sizes, so we built an API that only lets spaceships in parks where green areas are big enough. Using our traffic endpoint, we see all the walking paths in the park, so when you land the ship, it spins so the door faces the paths where people walk.”
Ryan and I have been trading emails like this with Eric, the CEO of Mapbox, talking strategy around the SDK since last Summer when Pokemon Go launched. Stuff like this just wasn’t possible before — we think game studios are going to go crazy for it.
Unity, with its massive user base and comprehensive tools radically decreased the time to market for game makers. But until today’s release, doing anything with real-world maps in Unity was virtually impossible. The Maps SDK gives Unity developers the kind of ready-to-use tools Mapbox has already brought to mobile and the web.
Looking at the beta demos, we think the games built on this will look amazing. Not only can designers change the look and feel of the map, they can now access open APIs for searching local places like coffee shops and stores, elevation data and satellite imagery, and turn-by-turn directions to guide people through the game and the real world at the same time.
Design is everything for gameplay and in the last year, Unity has radically invested in its core rendering tech to the point where it’s now hard to tell what has been filmed versus rendered in real time.
Eric and the team at Mapbox have built an incredible platform. Mapbox now has more than 750,000 registered developers with maps used by 250 million end users each month — including National Geographic’s city guides, AirBNB’s service in China, and Doordash’s real time directions.
Adding a Unity SDK alongside SDKs for iOS and Android opens up Mapbox to one billion more monthly active users. Game on.
This morning, Mapbox announced a $52.55 million Series B financing. We’ve been on a wonderful ride with them ever since we led their first financing – a $10 million round – in October 2013.
Let’s start with the simple stuff. My partners and I have a massive founder crush on Eric Gundersen, the CEO of Mapbox. My partner Ryan McIntyre was introduced to Eric by another CEO we’ve backed, Zack Rosen of Pantheon. I remember Ryan raving about Eric and pushing me to squeeze in a meeting before I had to run out of town one day.
Zack is also a total star who I connected with immediately so his referral carried a lot of weight. I first met Eric in the summer of 2013 on a trip he took to Boulder to buy imagery from a satellite company in the area. I remember feeling super rushed at the end of the day and wasn’t in the mindset to sit through a presentation. Eric clued on in this immediately, or maybe Ryan warned him, so rather than drag me through slides Eric just started showing me stuff that Mapbox did.
He started with an algorithm that made clouds go away. He then launched into a custom map design tool which Foursquare had just used to switch out Google Maps. By this point my jaw was on the floor. Words kept tumbling out of Eric’s mouth and amazing maps kept appearing on our large conference room monitor. I looked over at Ryan and he gave me that “yup – I wasn’t kidding – this is fucking awesome, isn’t it” look that we share between ourselves when we see something beautiful, incredibly hard to do, presented by an entrepreneur who is completely and totally obsessed by what he is doing.
I knew Gnip was doing some Twitter data visualizations with Mapbox, so I asked Jud Valeski, the technical co-founder of Gnip, to see what he thought. Jud responded with something akin to “Mapbox is amazing.”
Even better, Eric and team had been at it for several years bootstrapping development and had just decided to raise their first outside capital. They had done this amazing amount of stuff with no investment. No hype. No bullshit. Just crazy deep tech abilities.
In 2013, the mapping space was in yet another wave of turmoil. Waze had been snatched up by Google for over a billion dollars just a few months earlier, further consolidating a space dominated by a few giants. Those giants were investing billions a year in maps. And we were still getting over our fresh scars that confirmed how hard the geo technology was after our failed investment in SimpleGeo (acquired by Urban Airship). Mobius, our prior firm, had been a long time investor in deCarta (now owned by Uber) and had been mostly recapped out of the investment after years of struggle. So mapping didn’t feel natural to us.
But in 15 minutes of watching and listening to Eric, I realized something Ryan already knew. Mapbox is an API company, not a mapping company. The map simply was the output of the API. And, like the best API companies we’ve been involved in, such as Gnip (now part of Twitter), it was right at the intersection of our Glue theme and our Protocol theme.
Seth and Jason had similar reactions. So we invested. Since then Eric and team have built an incredible company that is the foundational building block for any developer, large and small, who wants to include mapping in their product. In case there is any question about scale, MapQuest, which still has 40 million active users, confirmed it was switching all of their maps to Mapbox.
Eric and gang – we are buckled up and ready for the next part of the ride!